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Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Dai-ichi Life’s commercials are known for their wide-ranging casts, featuring popular actors, actresses, and musicians.

Their approachable ads make life insurance feel familiar, and many people likely find them memorable.

There are also series with moving, emotional stories, and some of you may want to watch them all at once.

In this article, we’ll introduce those Dai-ichi Life commercials.

We’ve selected a broad range—from the latest spots to those that aired in the past—so please take your time and enjoy.

[Dai-ichi Life Commercials] Popular and Historical Ads Compilation [2026] (31–40)

Dai-ichi Life Health Check Discount: “Mio Imada’s ‘What a Waste!’” EditionMio Imada

#61 [Dai-ichi Life Commercial Compilation] Featuring Mio Imada

This is the commercial “Mio Imada’s ‘Mottainaka!’” featuring Mio Imada for Dai-ichi Life Insurance.

It promotes a product where your insurance premium is discounted if you submit your health checkup results.

Imada appears as a nurse, and the footage is shot from the perspective of someone undergoing the exam.

The highlight is Imada exclaiming “Mottainaka!”—a Hakata dialect phrase meaning “What a waste!”—since it would be a waste not to submit your checkup results.

It’s extra cute because she switches from standard Japanese, which she uses at first, to her native Hakata dialect when she gets excited.

That switch itself is another key point to watch.

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Dai-ichi Life U-29 RISK BATTLE: Shogi EditionKarin Ito

Dai-ichi Life commercial

This is a commercial featuring Karin Ito, a former member of the idol group Nogizaka46.

Some people might wonder why an idol was chosen, but she enjoys shogi and even holds the rank of shodan.

This commercial teaches us that hospitalization coverage alone isn’t enough to live on.

Even if hospital expenses are covered, if you become unable to work, you’ll lose your source of income and go bankrupt once your savings run out.

It really makes you want to have insurance that also guarantees your living expenses!

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