From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
Laundry detergent you use every day, and fabric softener, which many people likely use as well.
Each manufacturer offers a wide range of products, and they air commercials designed to leave a strong impression on us.
Recently, some ads have featured multiple popular actors, drawing attention from younger audiences!
What’s more, some of these commercials are gaining attention not just for their visuals, but for their music as well.
In this article, we’ll introduce, all at once, the songs used in detergent and fabric softener commercials that many people have been curious about.
CM songs often include arranged versions or original tracks written specifically for the ads that haven’t been released as audio, so if you’ve been wondering about them, be sure to check this article!
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From Breezy Tunes to Moving Ballads: Collection of Detergent and Fabric Softener Commercial Songs (21–30)
Kitten in the parkCRAZY KEN BAND
This commercial expresses the warmth imbued in the Kao Premium Gift, which delivers a variety of Kao products.
Along with showing what’s inside, the white outfits and gentle smiles of the people exchanging the gift calmly convey a reassuring sense that dirt can be thoroughly removed.
The song that really highlights the gentle atmosphere of the visuals is Crazy Ken Band’s “Park no Koneko-chan” (Little Kitten in the Park).
Precisely because it overlaps with the soothing sound, you can sense the tenderness hidden within Ken Yokoyama’s powerful singing voice.
chin-in-handBialystocks
This is a commercial that promotes how laundry becomes soft when you use Soflan Airis, conveyed through the presence of Kentaro Sakaguchi and Nana Komatsu.
Sakaguchi plays the guitar while Komatsu waits for it to be finished as she reads a book, evoking an expectation of a softness that leads to relaxation.
The song that further accentuates the gentle atmosphere depicted in the visuals is Bialystocks’ “Hoozue” (Chin in Hand).
It features a strikingly resonant bass, with various instruments gradually joining in, and the layering of sounds and vocals conveys a sense of warmth.
[From Refreshing Tunes to Moving Songs] Compilation of Detergent and Fabric Softener CM Songs (31–40)
wild roseFranz Schubert
This commercial shows Atsuko Takahata and Kengo Kora asking questions at a laboratory to find out what kind of effects Attack has.
Takahata, who can’t believe it whitens without even scrubbing, gradually becomes convinced as she watches the research process, clearly conveying the product’s astonishing effectiveness.
The music that further accentuates the fresh atmosphere of the predominantly white visuals is Franz Schubert’s Heidenröslein (Wild Rose).
With the piano at the center, it brings a sense of lightness within the refreshing mood and conveys a relaxed, everyday feeling.
Come gather the light.JYOCHO
This commercial promotes how long the scent of Soflan Aroma Rich lasts, conveyed through Yui Aragaki’s personal impressions.
By talking about her dissatisfaction with previous fabric softeners—whose fragrance would change between the time of use and wearing—it communicates that Aroma Rich offers a quality unlike anything before.
The way her expression shifts to a smile as she senses the fragrance also powerfully evokes the richness of the scent.
The song that underscores the gently airy atmosphere depicted in the visuals is JYOCHO’s “Hikari Atsumete Oide yo.” Its softly acoustic arrangement is striking, and the tenderness in the vocals truly helps to calm the heart.
I want you to kiss me.THE BLUE HEARTS
This commercial introduces Kao’s Attack NEO, highlighting its appeal in making laundry easier.
It emphasizes that only one rinse is needed and that the product is compact, with Takashi Sorimachi and Noriko Maeda speaking to viewers with warm smiles.
The song that further enhances the fresh, comfortable everyday vibe is THE BLUE HEARTS’ “Kisu Shite Hoshii” (“I Want a Kiss”).
The lyrics that hum along with the sound effects at the beginning are memorable, and combined with the brisk band sound, they convey a clear sense of fun.
Swallowtail Butterfly ~Love Song~YEN TOWN BAND
This commercial uses drama-like visuals to portray how Soflan Aroma Rich might help you relax through the clothes and accessories you wear.
In everyday moments, Yuriko Yoshitaka takes a deep breath, and the scarf washed with Aroma Rich releases a rich fragrance that helps calm her mind.
Further enhancing the gentle atmosphere of the visuals is the song “Swallowtail Butterfly ~Ai no Uta~” by YEN TOWN BAND.
The vocals—delicate yet layered over a serene sound—leave a strong impression and convey a reassuring warmth.
Day by day, in many ways.[Alexandros]
![Day by day, in many ways.[Alexandros]](https://i.ytimg.com/vi/Y4O1xovlrTI/sddefault.jpg)
This commercial brightly depicts how doing laundry can help switch your mood and refresh you, conveying positive feelings in a fresh, uplifting way.
By juxtaposing freshly washed clothes with the blue sky, it highlights their beauty and suggests that this delightful beauty adds fulfillment to everyday life.
The music that further accentuates the refreshing atmosphere of these scenes of subtle, everyday renewal is [Alexandros]’s “Hibi, Oriorii.” Its light, acoustic-tinged sound—and the vocals layered over it—together evoke a breezy, invigorating air.