From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
Laundry detergent you use every day, and fabric softener, which many people likely use as well.
Each manufacturer offers a wide range of products, and they air commercials designed to leave a strong impression on us.
Recently, some ads have featured multiple popular actors, drawing attention from younger audiences!
What’s more, some of these commercials are gaining attention not just for their visuals, but for their music as well.
In this article, we’ll introduce, all at once, the songs used in detergent and fabric softener commercials that many people have been curious about.
CM songs often include arranged versions or original tracks written specifically for the ads that haven’t been released as audio, so if you’ve been wondering about them, be sure to check this article!
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[From Refreshing Tunes to Moving Songs] Compilation of Detergent and Fabric Softener CM Songs (31–40)
What you wantÉric Satie
Erik Satie’s “Je te veux” is a piece composed in 1900, known in Japan under titles such as “Anata ga Hoshii” (“I Want You”).
Celebrated as a classic of chanson, the version with Satie himself performing solo on piano is considered the most representative.
Its light, buoyant rhythm and gently expressive melody soothe listeners’ hearts.
With its bright, festive character, it’s also a perfect fit for Soflan commercials that convey the rich fragrances of aromatics.
Sunny with occasional cloudsSukima Suichi
This commercial showcases Rie Tanaka’s spirit of challenge and hard work, highlighting how Attack supports her efforts with brilliantly white results.
The emphasis on predominantly white clothing and backgrounds is a key point, conveying both how white the wash becomes and how it refreshes the mind.
The song that further underscores the positive atmosphere of the challenges depicted in the visuals is Sukima Switch’s “Hare Tokidoki Kumo.” With a grand sound marked by striking strings, the soaring vocals combine to vividly express a forward-looking attitude.
Original songMidorikawa Tōru
Speaking of Bold commercials, this melody comes to mind, right? The song used is an original track for the commercial, created by Toru Midorikawa—music producer and composer at the music production company Melody Punch, which has worked on numerous commercial songs including the Chiovita Drink jingle.
Beautiful ThingGrace VanderWaal
A track released by American artist Grace VanderWaal.
It is included on her 2016 debut EP, “Perfectly Imperfect.” It was used in Windex’s commercial, “The Story of Lucy: Just the Beginning.”
Donguri Korokoro (parody/alternative lyrics)kiritani mirei
This is the song from Lion’s detergent “Acron” commercial, where actress Mirei Kiritani sings a parody of the children’s song ‘Donguri Korokoro.’ Her cute voice and the nursery rhyme make it really memorable.
It’s the kind of tune you’ll find yourself humming naturally while doing the laundry.
There are two series of this commercial.
From refreshing tunes to moving songs: A roundup of detergent and fabric softener commercial tracks (41–50)
Rainbow Light EyesMaika Rubute
This is a striking commercial in which the story unfolds after Sho Hirano, who has come to a coin laundry, drops a coin.
The moment the coin hits the ground, music begins to play and a butterfly takes flight.
The scene then transitions to images of outer space and the open sky before eventually returning to the laundromat, which is now lush with plants, creating a botanical visual.
It’s a commercial that evokes the scent of Laundrin’s fabric softener.
At all times.Aoki Mami
This is the commercial song from the 2012 ad “365 Days of Joy: Attack Neo Antibacterial EX Power.” It’s a cover of one of Noriyuki Makihara’s early classics.
The clear, transparent vocals are pleasant to the ear and can put you in a gentle mood.
The commercial features Osamu Mukai and Yuri Ogino.