From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
Laundry detergent you use every day, and fabric softener, which many people likely use as well.
Each manufacturer offers a wide range of products, and they air commercials designed to leave a strong impression on us.
Recently, some ads have featured multiple popular actors, drawing attention from younger audiences!
What’s more, some of these commercials are gaining attention not just for their visuals, but for their music as well.
In this article, we’ll introduce, all at once, the songs used in detergent and fabric softener commercials that many people have been curious about.
CM songs often include arranged versions or original tracks written specifically for the ads that haven’t been released as audio, so if you’ve been wondering about them, be sure to check this article!
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[From Refreshing Tunes to Moving Songs] Compilation of Detergent and Fabric Softener CM Songs (31–40)
What you wantÉric Satie
Erik Satie’s “Je te veux” is a piece composed in 1900, known in Japan under titles such as “Anata ga Hoshii” (“I Want You”).
Celebrated as a classic of chanson, the version with Satie himself performing solo on piano is considered the most representative.
Its light, buoyant rhythm and gently expressive melody soothe listeners’ hearts.
With its bright, festive character, it’s also a perfect fit for Soflan commercials that convey the rich fragrances of aromatics.
Sunny with occasional cloudsSukima Suichi
This commercial showcases Rie Tanaka’s spirit of challenge and hard work, highlighting how Attack supports her efforts with brilliantly white results.
The emphasis on predominantly white clothing and backgrounds is a key point, conveying both how white the wash becomes and how it refreshes the mind.
The song that further underscores the positive atmosphere of the challenges depicted in the visuals is Sukima Switch’s “Hare Tokidoki Kumo.” With a grand sound marked by striking strings, the soaring vocals combine to vividly express a forward-looking attitude.
the same storyHanbaato Hanbaato
This commercial depicts the everyday reality of frequently encountering dirty laundry, and conveys how Attack helps make those days more comfortable.
Tori Matsuzaka and Masaki Suda, Kento Kaku and Shotaro Mamiya, and Yosuke Sugino each show how they spend their days, gently illustrating the kinds of stains that can happen.
The song that further emphasizes that relaxed, calm atmosphere of daily life is Humbert Humbert’s “Onaji Hanashi” (“The Same Story”).
Its arrangement layers a gentle acoustic guitar with smooth, expansive vocals, and the interplay between the male and female singers conveys a sense of consideration and kindness.
to youMONGOL800
This is the commercial song for Lion’s laundry detergent, “Top.” No matter how muddy you get playing, Lion’s detergent will wash everything sparkling white—that’s the image of the commercial.
It’s a track where you can enjoy MONGOL800’s refreshing, pleasant rock melody.
Maru Maru Mori Mori!Kaoru to Tomoki, tama ni Mukku.
This is a tie-in commercial that aired within the 2011 Fuji TV drama “Marumo no Okite.” The heartwarming interactions between Sadao Abe and the then very young Mana Ashida and Fuku Suzuki are adorable.
It’s a commercial that makes you feel happy when you watch it.
From refreshing tunes to moving songs: A roundup of detergent and fabric softener commercial tracks (41–50)
Rainbow Light EyesMaika Rubute
This is a striking commercial in which the story unfolds after Sho Hirano, who has come to a coin laundry, drops a coin.
The moment the coin hits the ground, music begins to play and a butterfly takes flight.
The scene then transitions to images of outer space and the open sky before eventually returning to the laundromat, which is now lush with plants, creating a botanical visual.
It’s a commercial that evokes the scent of Laundrin’s fabric softener.
Original songMidorikawa Tōru
Speaking of Bold commercials, this melody comes to mind, right? The song used is an original track for the commercial, created by Toru Midorikawa—music producer and composer at the music production company Melody Punch, which has worked on numerous commercial songs including the Chiovita Drink jingle.