From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
Laundry detergent you use every day, and fabric softener, which many people likely use as well.
Each manufacturer offers a wide range of products, and they air commercials designed to leave a strong impression on us.
Recently, some ads have featured multiple popular actors, drawing attention from younger audiences!
What’s more, some of these commercials are gaining attention not just for their visuals, but for their music as well.
In this article, we’ll introduce, all at once, the songs used in detergent and fabric softener commercials that many people have been curious about.
CM songs often include arranged versions or original tracks written specifically for the ads that haven’t been released as audio, so if you’ve been wondering about them, be sure to check this article!
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From Breezy Tunes to Moving Ballads: Collection of Detergent and Fabric Softener Commercial Songs (21–30)
Stay HappinessSalyu
This commercial conveys the rich fragrance of Lenor Happiness, inspired by the image of Riho Yoshioka surrounded by flowers.
The unique depiction of flowers blooming from clothing is striking, illustrating how the scent spreads and stays well.
Further emphasizing the gentle atmosphere of the flower-filled visuals is Salyu’s song “Stay Happiness.” Centered on an acoustic sound, its soft tones play lightly, and together with the vocals, it conveys everyday happiness and relaxation.
to youMONGOL800
This is the commercial song for Lion’s laundry detergent, “Top.” No matter how muddy you get playing, Lion’s detergent will wash everything sparkling white—that’s the image of the commercial.
It’s a track where you can enjoy MONGOL800’s refreshing, pleasant rock melody.
Day by day, in many ways.[Alexandros]
![Day by day, in many ways.[Alexandros]](https://i.ytimg.com/vi/Y4O1xovlrTI/sddefault.jpg)
This commercial brightly depicts how doing laundry can help switch your mood and refresh you, conveying positive feelings in a fresh, uplifting way.
By juxtaposing freshly washed clothes with the blue sky, it highlights their beauty and suggests that this delightful beauty adds fulfillment to everyday life.
The music that further accentuates the refreshing atmosphere of these scenes of subtle, everyday renewal is [Alexandros]’s “Hibi, Oriorii.” Its light, acoustic-tinged sound—and the vocals layered over it—together evoke a breezy, invigorating air.
Maru Maru Mori Mori!Kaoru to Tomoki, tama ni Mukku.
This is a tie-in commercial that aired within the 2011 Fuji TV drama “Marumo no Okite.” The heartwarming interactions between Sadao Abe and the then very young Mana Ashida and Fuku Suzuki are adorable.
It’s a commercial that makes you feel happy when you watch it.
OriginalOtona mōdo
The vocals for the original song playing in the background of the “Kao New Beads Ballet” commercial are performed by Otonamode.
Otonamode used to be a five-member band, but it has now become a solo project by the vocalist Keita Takahashi.
Original song
This commercial showcases how easy it is to use Aroma Jewel through Haruka Ayase’s light, effortless movements.
It conveys that simply adding it before doing the laundry delivers luxurious scents reminiscent of a hotel lobby, hand creams, and perfumes.
The distinctive “sha-sha” sound representing the Aroma Jewel beads and the music are memorable, further emphasizing its ease of use.
The visuals that convey the spread of the fragrance and her blissful expressions also highlight both the simplicity and the high quality.
Just The Way You AreEXILE ATSUSHI
This commercial expresses the expansive fragrance of Lenor Happiness through a scene of two people watching fireworks side by side.
It humorously portrays how the character’s attention is drawn to a sudden whiff of scent from the side, causing them to miss the fireworks.
The fact that Erika Sawajiri realizes the character is being distracted by the fragrance also adds an amusing twist to the story.
Further highlighting the calm atmosphere of such an ordinary everyday moment is the song “Just The Way You Are” by EXILE’s ATSUSHI.
The gentle vocals layered over the serene sound convey a relaxed mood.