RAG MusicCM
Lovely commercial jingle

From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks

Laundry detergent you use every day, and fabric softener, which many people likely use as well.

Each manufacturer offers a wide range of products, and they air commercials designed to leave a strong impression on us.

Recently, some ads have featured multiple popular actors, drawing attention from younger audiences!

What’s more, some of these commercials are gaining attention not just for their visuals, but for their music as well.

In this article, we’ll introduce, all at once, the songs used in detergent and fabric softener commercials that many people have been curious about.

CM songs often include arranged versions or original tracks written specifically for the ads that haven’t been released as audio, so if you’ve been wondering about them, be sure to check this article!

From Breezy Tunes to Moving Ballads: Collection of Detergent and Fabric Softener Commercial Songs (21–30)

left openZa Kuromaniyonzu

The Cro-Magnons - Open All the Time
left openZa Kuromaniyonzu

In the commercial song for Kao’s “Attack Neo ~Busy Mom Edition,” actress Kinuo Yamada appears, playing the role of the mom.

It’s included on the fifth album released in 2010, “Oi! Um bobo,” with lyrics and composition by Masatoshi Mashima.

It’s a song that makes you feel like, “Let’s do our best, moms!”

Swallowtail Butterfly ~Song of Love~Chara

Swallowtail Butterfly ~Song of Love~ (JEWEL ver.)
Swallowtail Butterfly ~Song of Love~Chara

Originally, this was the theme song for the film Swallowtail, distributed by Nippon Herald Films and starring Chara, and it was released in 1996.

Twenty-two years later, in 2018, it was used as the CM song for Lion’s Soflan fabric softener.

P&G Lenor Aroma Jewel “Shasha’s Song” Version

Original song

P&G Lenor Aroma Jewel Commercial 'Shasha's Song' Version 30 Seconds

This commercial showcases how easy it is to use Aroma Jewel through Haruka Ayase’s light, effortless movements.

It conveys that simply adding it before doing the laundry delivers luxurious scents reminiscent of a hotel lobby, hand creams, and perfumes.

The distinctive “sha-sha” sound representing the Aroma Jewel beads and the music are memorable, further emphasizing its ease of use.

The visuals that convey the spread of the fragrance and her blissful expressions also highlight both the simplicity and the high quality.

P&G Lenor Happiness “Plotting Switch” (version)

Just The Way You AreEXILE ATSUSHI

EXILE ATSUSHI / Just The Way You Are (Music Video)
Just The Way You AreEXILE ATSUSHI
P&G Lenor HAPPINESS Commercial 'Scheming Switch' 30 seconds

This commercial expresses the expansive fragrance of Lenor Happiness through a scene of two people watching fireworks side by side.

It humorously portrays how the character’s attention is drawn to a sudden whiff of scent from the side, causing them to miss the fireworks.

The fact that Erika Sawajiri realizes the character is being distracted by the fragrance also adds an amusing twist to the story.

Further highlighting the calm atmosphere of such an ordinary everyday moment is the song “Just The Way You Are” by EXILE’s ATSUSHI.

The gentle vocals layered over the serene sound convey a relaxed mood.

P&G Lenor Happiness “A Life with Flowers”

Stay HappinessSalyu

Salyu, Riho Yoshioka-starring commercial song “Stay Happiness” long version MV released – Lenor Happiness “Life with Flowers” CM song / long version
Stay HappinessSalyu
Riho Yoshioka beams with happiness surrounded by flowers — Lenor Happiness new CM: “Life with Flowers”

This commercial conveys the rich fragrance of Lenor Happiness, inspired by the image of Riho Yoshioka surrounded by flowers.

The unique depiction of flowers blooming from clothing is striking, illustrating how the scent spreads and stays well.

Further emphasizing the gentle atmosphere of the flower-filled visuals is Salyu’s song “Stay Happiness.” Centered on an acoustic sound, its soft tones play lightly, and together with the vocals, it conveys everyday happiness and relaxation.

OriginalOtona mōdo

Yoshino Kimura Kao Fragrance New Beads Commercial - Ballet Version
OriginalOtona mōdo

The vocals for the original song playing in the background of the “Kao New Beads Ballet” commercial are performed by Otonamode.

Otonamode used to be a five-member band, but it has now become a solo project by the vocalist Keita Takahashi.

Kao Attack ZERO: Spring High School Volleyball 'The Last Match' Version

rainbow

Attack ZERO commercial - Haruko (Spring High) Volleyball

This commercial conveys, through scenes from the Spring High School Volleyball Tournament, that dirt is inseparable from sports—and that Attack laundry detergent removes it, supporting the power to keep pushing forward.

It portrays athletes who didn’t get the results they hoped for, expressing a message of washing away their frustration and turning it into resolve to keep challenging themselves.

The music amplifies the tender, bittersweet atmosphere of the visuals: a piano rendition of the children’s song “Niji” (Rainbow).

Precisely because it’s performed solely with the gentle timbre of the piano, it leaves a quietly penetrating impression that closely accompanies and soothes their frustration.