From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
Laundry detergent you use every day, and fabric softener, which many people likely use as well.
Each manufacturer offers a wide range of products, and they air commercials designed to leave a strong impression on us.
Recently, some ads have featured multiple popular actors, drawing attention from younger audiences!
What’s more, some of these commercials are gaining attention not just for their visuals, but for their music as well.
In this article, we’ll introduce, all at once, the songs used in detergent and fabric softener commercials that many people have been curious about.
CM songs often include arranged versions or original tracks written specifically for the ads that haven’t been released as audio, so if you’ve been wondering about them, be sure to check this article!
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From Upbeat Tunes to Moving Ballads: A Compilation of Detergent and Fabric Softener Commercial Songs (11–20)
Happy daySuperfly
Happy Day is included as the B-side to Superfly’s 24th single, Gifts, released in 2018.
The song was used in the Kao Flair Fragrance commercial “Scent it! 12 Hours,” featuring Satomi Ishihara.
As always, Superfly’s powerful, encouraging vocals pair with upbeat, mood-lifting lyrics.
This track is especially recommended for women who work hard every day—an anthem of support for women.
It’s the perfect song to listen to on a morning when you want to boost your energy!
RhythmBiSH
“Rhythm” by BiSH, which serves as the theme song for Kao’s Flair Fragrance commercial “Together with the Scent” featuring Satomi Ishihara.
The song was composed by member Aina the End, with lyrics by Momoko Gumi Company.
It’s a slightly different side of BiSH—a gently moving, heartfelt ballad.
In their hands, even a ballad can pierce so deeply with longing and emotion.
It’s a song that seeps into the heart, ending with a ray of hope shining through.
Close It, Open ItSai Chuukou (bonobos)
This is the commercial for Kao’s Attack ZERO and Wide Haiter, titled “Real Hero: Cleansing Powder – Thoroughly Sanitizing Laundry.” The CM song is a parody of the well-known children’s tune “Musunde Hiraite,” with lyrics rewritten about various aspects of doing laundry.
Since it’s a song even small children know, it’s likely kids will react when it plays on TV.
Interestingly, this familiar tune actually originates from a song within a French opera.
In Japan, it was first used as a hymn melody, giving the piece an unexpected historical background.
OriginalTokumaru Shūgo
In the Soflan “Aroma Rich” commercial featuring Yui Aragaki in a pure white outfit, the music used is an original CM track composed by Shugo Tokumaru.
The gentle, airy melody perfectly matches the mysterious atmosphere of the flower field where Yui Aragaki stands, leaving a memorable impression.
The soft sounds are woven to suit the product image of offering an unchanging scent, as if you were always in a field of flowers.
It’s a melody that gives the impression you could almost sense a pleasant fragrance just by listening.
A or BNakajima Mika
Mika Nakashima’s single “A or B,” released in 2017.
This song was used in Kao’s Flair Fragrance commercial “Flowers Bloom in the Heart,” featuring Satomi Ishihara.
The track portrays the wavering emotions of a woman, and those who have gone through painful experiences or been hurt by a sad love will likely relate deeply.
It’s a song about overcoming a sorrowful romance, rallying yourself, and finding the resolve to face forward again from tomorrow.
Highly recommended for anyone who wants to become positive by overcoming something.
mishearingYU-KI
YUKI, whose timeless cuteness makes her popular across generations.
This song, “Kiki Machigai” (Mishearing), is one of the tracks included on YUKI’s eighth album, “Mabataki,” released in 2017.
YUKI’s singing voice has always remained gentle and comforting, and this song, too, is deeply soothing.
It’s the kind of number you’ll want to listen to when you’re feeling a bit unsure of yourself or down—like a gentle pat on the back that encourages you softly.
From Breezy Tunes to Moving Ballads: Collection of Detergent and Fabric Softener Commercial Songs (21–30)
rainbowYuki Satoru
This is a commercial that depicts everyday moments many people can relate to, while also conveying the importance of the choices we make within them.
It portrays Tori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, and Yosuke Sugino going about their daily lives, expressing how doing laundry helps reset and refresh the day.
Enhancing the calm atmosphere of these ordinary, flowing moments is the song Niji (Rainbow), a nursery rhyme covered by Kei Yuki.
The song gently depicts a rainbow arching across the sky, and it carries a positive feeling of shifting toward a brighter future.
