Laundry detergent you use every day, and fabric softener, which many people likely use as well.
Each manufacturer offers a wide range of products, and they air commercials designed to leave a strong impression on us.
Recently, some ads have featured multiple popular actors, drawing attention from younger audiences!
What’s more, some of these commercials are gaining attention not just for their visuals, but for their music as well.
In this article, we’ll introduce, all at once, the songs used in detergent and fabric softener commercials that many people have been curious about.
CM songs often include arranged versions or original tracks written specifically for the ads that haven’t been released as audio, so if you’ve been wondering about them, be sure to check this article!
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From Refreshing Tunes to Heartfelt Songs: A Compilation of Detergent and Fabric Softener Commercial Songs (1–10)
I like you.Nishino Kana
This commercial portrays how the scent of Lenor Happiness spreads clearly to those around you, expressed through the everyday lives of various people.
It shows how the fragrance extends within a 30 cm radius and how that leads to everyday happiness, narrated by Haruka Ayase.
Enhancing the gentle, happiness-filled mood of the visuals is Kana Nishino’s song “Kimi ga Suki.” The tender vocals layered over the soothing sound are striking, and together with the lyrics that convey heartfelt feelings, they evoke an image of savoring happiness.
left openZa Kuromaniyonzu
The CM song for Kao Attack NEO’s “Busy Mom / Hairdressing” version, Hirakippanashi sung by The Cro-Magnons.
This track is included on The Cro-Magnons’ fifth album, Oi! um bobo, released in 2010.
It’s a quintessential Cro-Magnons number that barrels forward with unstoppable momentum.
It seems like a perfect cheer song both for a refreshing detergent and for busy moms like in the commercial.
The lyrics are simple, but the song really hits hard.
ResuscitationMr.Children
This commercial shows people who, upon turning 30, continue to take on new challenges, while also conveying how Attack supports them.
The efforts—and the resulting stains—of soccer player Keisuke Honda, performer Naomi Watanabe, and French chef Shintaro Ababa evoke a positive, forward-looking attitude toward challenges.
The song that further accentuates the refreshing mood of the visuals, which feel like stepping into the future, is Mr.Children’s “Sosei” (“Resurrection”).
It’s a song that portrays standing back up after a fall and continuing to challenge oneself, expressing a strong will to face difficulties.
rainbowYuki Satoru
This song was featured in a limited-time commercial for Attack ZERO.
If you have a child in daycare or kindergarten, you might have heard it.
It’s “Niji” (Rainbow), a children’s song created by Toshihiko Shinzawa and Hirotaka Nakagawa.
Although it hasn’t been officially announced, fans are whispering that the singer-songwriter Kei Yuki is the one singing in this commercial.
No matter how down we feel, when we see a sky with a rainbow, we want to be able to switch our mindset and think, “Tomorrow will surely be good weather.”
Grab the airmilet
The lustrous, expansive vocals feel incredibly good.
It’s a song by singer-songwriter milet, known for hits like “inside you,” included on her first album “eyes,” released in 2020.
Kamikaze Boy from the rock band MAN WITH A MISSION wrote and produced the track.
The lyrics’ message—“Let’s go together to the place we’re aiming for”—is really encouraging.
That sentiment also perfectly matches the song’s grand and beautiful tone.
One Touchmilet
This song, “One Touch” sung by milet, is featured as the CM song for Kao Flair Fragrance’s “Keeps Your Morning Fresh” commercial starring Satomi Ishihara.
The track is included on her sixth EP, “Who I Am,” released in 2020, and was written specifically for this commercial.
True to milet’s signature style, it blends English and Japanese, creating that distinctive “milet touch” that almost makes you forget you’re listening to Japanese lyrics—an intriguing sensation.
It’s a refreshing, uplifting number.
OriginalJYOCHO
Here is the commercial set in a drugstore where Yui Aragaki explains the features of Soflan Aroma Rich, made with a new manufacturing method.
Creating music that promotes the product’s qualities without interfering with the announcer’s voice or Aragaki’s voice is actually quite difficult, isn’t it? This track evokes the image of a fresh fragrance welling up—never too assertive, yet not too sterile—and it builds toward the end.
It may not be particularly memorable, but isn’t it actually a hidden masterpiece?
