From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
Laundry detergent you use every day, and fabric softener, which many people likely use as well.
Each manufacturer offers a wide range of products, and they air commercials designed to leave a strong impression on us.
Recently, some ads have featured multiple popular actors, drawing attention from younger audiences!
What’s more, some of these commercials are gaining attention not just for their visuals, but for their music as well.
In this article, we’ll introduce, all at once, the songs used in detergent and fabric softener commercials that many people have been curious about.
CM songs often include arranged versions or original tracks written specifically for the ads that haven’t been released as audio, so if you’ve been wondering about them, be sure to check this article!
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From Upbeat Tunes to Moving Ballads: A Compilation of Detergent and Fabric Softener Commercial Songs (51–60)
Original songOkada Pirō
In the Bold Gel Ball commercial “Mom’s Memo,” where a boy reads his mom’s note saying “Do the laundry, okay?” and does the laundry, an original song is featured.
The composer is Piro Okada, known for creating jingles for many famous brands.
The cheerful rhythm and bright horn sounds lift your spirits for all kinds of chores, including laundry! With such a fun melody playing, even the daily grind of housework feels easier to get through.
It’s a track that instantly turns a gloomy mood into a bright one.
Original songIwasaki Kei (Sekaichi)
A TV commercial for Ariel Gel Ball featuring on-the-street interviews about laundry.
The duo Banana Man also appear in this ad, and the song used was composed by Kei Iwasaki, the vocalist and guitarist of Sekaiichi.
The bright horn sounds that play along with the introduction of the gel balls—perfect for tackling stubborn stains—feel refreshingly crisp! The punchy sound conveys just how effective the product is.
With such a fun melody in the background, even tough laundry might feel manageable and upbeat!
Original songUragi Yuta
A commercial for Ariel Power Gel Balls featuring Toma Ikuta, who gives a lecture on summer clothing stains.
The music in this ad is composed by Yuta Uraki, known for his work on various TV commercials, corporate promotional videos, and film scores.
In the first half of the commercial, the melody is cute and playful—reminiscent of the game “Daruma-san ga koronda”—matching the uneasy movements of the people during the lecture.
In the latter half, a refreshingly bright melody kicks in, as if blowing away unpleasant summer grime.
Beyond showcasing the product’s excellence, the music perfectly captures the brand’s summer image, making it hard not to feel an irresistible urge to buy.
Original songshimizu yasuyuki
This is the commercial video for Ariel Science Plus “Ultra Quick.” The music for it was created by Yasuaki Shimizu, a saxophonist, composer, and music producer.
He is also active as Yasuaki Shimizu & Saxophonettes.
From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Songs (61–70)
one week
The commercial “Let’s Wash Away Seven Odors with Febreze,” featuring Naomi Nishida and Pierre Taki, uses a parody of the Russian folk song The Week.
In the original song, a woman’s week is described.
The melody is widely recognized, as parody versions have been used in many commercials and TV programs besides the Febreze ad.
In the Febreze commercial, the lyrics depict how odors build up in the home over the week—from Monday to Sunday—through eating foods that leave lingering smells, as well as scents that cling from pets and Dad, and so on.
The railroad tracks go on forever.
The commercial for the Humming Flair fabric softener, titled “A Scent You’ll Fall For,” features the familiar face of Satomi Ishihara.
It portrays Ishihara as if intoxicated by the product’s glamorous fragrance, fully conveying its appeal.
An arranged English-version of the children’s song “I’ve Been Working on the Railroad” is used as the BGM, creating a calm and stylish atmosphere.
chin-in-handBialystocks
This is a fabric softener commercial featuring Nana Komatsu.
When you dry laundry indoors, you often worry about unpleasant odors, but the commercial claims that with Soflan Airis, indoor drying won’t smell—in fact, it will fill your room with a pleasant fragrance.
The visuals have a gentle atmosphere, accompanied by a song from Bialystocks.
Its calm melody and lyrics that capture beautiful scenery and the changing seasons are especially appealing.