From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
Laundry detergent you use every day, and fabric softener, which many people likely use as well.
Each manufacturer offers a wide range of products, and they air commercials designed to leave a strong impression on us.
Recently, some ads have featured multiple popular actors, drawing attention from younger audiences!
What’s more, some of these commercials are gaining attention not just for their visuals, but for their music as well.
In this article, we’ll introduce, all at once, the songs used in detergent and fabric softener commercials that many people have been curious about.
CM songs often include arranged versions or original tracks written specifically for the ads that haven’t been released as audio, so if you’ve been wondering about them, be sure to check this article!
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From Refreshing Tunes to Heartfelt Songs: A Compilation of Detergent and Fabric Softener Commercial Songs (1–10)
I want you to kiss me (too-too-too)THE BLUE HEARTS
This is a rock number that goes straight down the very center of the mainstream.
It’s a song by the legendary band THE BLUE HEARTS, who led the rock scene from the late ’80s to the early ’90s, released as their third single in 1987.
With its punkish sound and dead-straight lyrics, it’s the kind of track that makes you want to say, “This is Blue Hearts!” It sounds cool no matter when you listen to it.
That unflinchingly direct feeling for someone you love…
It makes me think, I wish I could live with feelings like that too.
the same storyHanbaato Hanbaato
It’s a touching work that blends warmth with a hint of sadness.
It’s a song by the married music duo Humbert Humbert, released as a single in 2005.
It was used as the commercial song for Kao’s Attack “An Ordinary Day.” The gentle melody and vocals are truly soothing to listen to.
What kind of relationship do the two people depicted in the lyrics have, I wonder? They’ve always been together, and yet they end up saying goodbye… It really sparks all kinds of imagination.
I like you.Nishino Kana
The commercial for the new Lenor Happiness features many actors and actresses, including Haruka Ayase, Ryohei Suzuki, and Misako Renbutsu.
The song used in the CM is “Kimi ga Suki,” included on Kana Nishino’s album Just LOVE.
Set to a quiet, charming melody, it sings about the moment you realize you’ve fallen for someone.
No matter what’s happening to me or around me, if something happens to you, I’ll rush to your side right away! I want to tell you how I feel—you, whose presence has quietly grown so important to me.
The lyrics convey that earnest, heartfelt longing.
From Upbeat Tunes to Moving Ballads: A Compilation of Detergent and Fabric Softener Commercial Songs (11–20)
pupilaiko
The song “Hitomi,” included on aiko’s seventh album Kanojo released in 2006.
This track was used in a Kao Humming commercial, so many people probably still have it stuck in their heads.
Although it became popular and a hot topic, it was actually never released as a single.
That said, it was performed on NHK’s Kōhaku Uta Gassen.
aiko’s songs sometimes have a way of suddenly piercing straight into your heart.
This one is a very gentle number, yet it’s also a deeply moving song that really hits home.
Zigeunerweisen, Op. 20Pablo de Sarasate
The song used in Lion’s “Super NANOX” commercial featuring Kazunari Ninomiya from Arashi is “Zigeunerweisen,” composed by the violinist Sarasate.
Known for its violin tone that evokes melancholy and sorrow, this piece is often used in commercials and variety shows, typically as background music when someone is shocked.
In the commercial as well, the music begins right after shocking information about conventional detergents is mentioned.
It’s also frequently used in figure skating programs—Yuzuru Hanyu and Kazuki Tomono have both performed to this piece.
Even if you don’t know the title, many people likely recognize its memorable violin melody.
OriginalArai Toshiya
Kento Kaku, Masaki Suda, Yosuke Sugino, and other star-studded members appear in Kao’s “Attack ZERO” commercial.
In the “Functional Innerwear Revival Experiment” edition, an original CM track composed by Toshiya Arai—who has worked on numerous commercial music pieces as well as compositions and arrangements for artists—is featured.
Using brass instruments, the song combines rock and pop elements to create a dazzling melody that elevates the commercial.
When the product’s impressive features are presented to such an energetic tune, it really grabs attention! It’s a bright track that even boosts your desire to buy.
You & Imilet
This song is included on Millet’s fourth EP, “Drown / You & I,” released in 2019.
It was used as the theme song for Kao’s Flair Fragrance & SPORTS commercial, “Days Overflowing with ‘&,’” featuring model Nicole Ishida.
Millet’s one-of-a-kind voice and expressive power truly shine in this track, and even though the lyrics are in Japanese, it creates a unique atmosphere.
It’s also a song that carries a subtly mature mood.