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Häagen-Dazs Commercials: A Complete History [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you want to indulge a little, the go-to ice cream is Häagen-Dazs!

You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.

Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.

Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!

And what always gets people talking is the cast.

In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.

In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!

Haagen-Dazs Commercials: Complete History Compilation [2026] (41–50)

Haagen-Dazs ‘Wrapping Heart’ VersionKo Shibasaki

[Ko Shibasaki @ CM] [Häagen-Dazs / May 2011] Häagen-Dazs “Embracing Heart” version

This is the 2011 Haagen-Dazs commercial series “Embracing Heart,” featuring Kou Shibasaki.

Dressed elegantly in traditional Japanese attire, Shibasaki wraps a jar of strawberries in a furoshiki, while beside her strawberry ice cream is gently enveloped in a crepe.

The ad beautifully links the idea of “wrapping” in both the crepe and the furoshiki.

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Haagen-Dazs “Big Spoon” VersionKo Shibasaki

[Ko Shibasaki @ Commercial] [Häagen-Dazs / February 2012] Chocolate Brownie “Big Spoon” Version

This is the 2013 series of Häagen-Dazs commercials featuring Kou Shibasaki, titled “Big Spoon.” Häagen-Dazs Chocolate Brownie is an indulgent feast of chocolate chips, ice cream, and brownie pieces.

The scene where she takes a bold, oversized bite with a big spoon really whets your appetite—it makes you want to eat it right away.

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Haagen-Dazs “Lift Your Spirits” VersionAyami Nakajo

Ayami Nakajo Haagen-Dazs TV commercial “Feeling Lifted” version NAKAJŌ AYAMI Haagen-Dazs

The 2017 Haagen-Dazs commercial titled “Feelings Lift,” featuring Ayami Nakajo as the image character.

Ayami Nakajo walks into a room with a spring in her step, holding a bouquet, then bounces on the bed and tosses clothes around as she picks outfits—totally free-spirited.

And then she eats ice cream in the messy room… It’s a commercial that feels a bit like a Hollywood movie.

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Haagen-Dazs ‘Tea Room Green Tea’ VersionAyami Nakajo

[CM] Häagen-Dazs Green Tea

The Häagen-Dazs Green Tea commercial featuring Ayami Nakajo that aired in January 2019.

Since green tea and matcha evoke a refined image, Ayami Nakajo appears in an elegant kimono, savoring Häagen-Dazs with a dreamy, delicious look.

Häagen-Dazs Japan was highlighting matcha to mark its 35th anniversary in 2019—after all, when you think of Japan, you think of matcha!

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Haagen-Dazs “Fragrance” VersionKo Shibasaki

[Kou Shibasaki @ CM] [Haagen-Dazs / July 2011] Hey, did you know? Fragrance version

This is the 2011 Haagen-Dazs series commercial featuring Kou Shibasaki, titled “Hey, did you know? Fragrance.” Vanilla ice cream is the classic of classics, so we often choose it without thinking much, right? But this ad reminds us that if the ingredients are different, of course the taste is different too.

Ice cream for savoring the aroma—how luxurious is that? The way she turns off the lights and eats by candlelight to focus is pretty intense (lol).

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In conclusion

We’ve put together a comprehensive showcase of Häagen-Dazs commercials that often make headlines for their star-studded casts. From the latest spots to classics from the past, we’ve gathered many commercials featuring luxurious lineups of actors and artists. Häagen-Dazs ads are known for their opulent casting that perfectly matches the indulgent ice cream and always gets people talking—so it’ll be exciting to see who they choose next!