Häagen-Dazs Commercials: A Complete History [2026]
When you want to indulge a little, the go-to ice cream is Häagen-Dazs!
You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.
Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.
Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!
And what always gets people talking is the cast.
In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.
In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!
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Haagen-Dazs Commercials: Complete History Compilation [2026] (41–50)
Haagen-Dazs: “We’ll never, ever break up again”Ko Shibasaki
This is the 2015 Häagen-Dazs commercial featuring Kou Shibasaki, titled “I’ll never be able to part with it again.” It’s an ad for the Crispy Sandwich, with Shibasaki in a black dress and hat, set against a black background and a black table—making both her and the Crispy Sandwich in her hand stand out strikingly.
The tagline and visuals create a distinctly mature mood, don’t they?
Haagen-Dazs “Atelier” VersionKo Shibasaki
This is the “Atelier” series commercial for Häagen-Dazs featuring Kou Shibasaki that aired in 2013.
With her long hair neatly tied back in a ponytail, she’s engaged in creative work in her studio—there’s a scene where it seems like she’s taking a short break.
She takes a big, delicious-looking bite of ice cream.
It’s the kind of commercial that makes you think, “I should pick up some Häagen-Dazs on my way home today.”
Haagen-Dazs “Richer Than a Kiss” VersionKo Shibasaki
This is the 2014 Häagen-Dazs commercial featuring Kou Shibasaki, titled “Richer Than a Kiss.” The title is a little heart-fluttering, isn’t it? Dressed up as if she’s just come back from a party, Kou Shibasaki lies down on a bed and leans toward the camera with a kissy face—then a spoon appears and she takes a bite of ice cream.
It’s the kind of ad that makes you want to blurt out, “Wait, ice cream?!”
Haagen-Dazs ‘Green Tea Experience’ VersionTakeru Satoh
In this commercial featuring Takeru Satoh enjoying Häagen-Dazs Green Tea, the product’s appeal is conveyed concisely and precisely.
That appeal lies in the luxurious use of only premium matcha, which recreates a deep, layered flavor.
Just by watching Satoh’s expression of amazement after his first bite, you can feel how delicious it is.
Haagen-Dazs ‘Masquerade’ VersionKo Shibasaki
This is the Häagen-Dazs “Masquerade Ball” commercial featuring Ko Shibasaki that aired in 2015.
A man and woman slip away from a glamorous, lively masquerade ball and, in a sudden shift, find themselves on a quiet rooftop under the starry sky.
They remove their masks and eat ice cream together.
The tagline, “The rich moments last long,” is a nice touch.