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A roundup of iPhone commercials. The stylish visuals and background music are captivating.

The iPhone, Apple’s smartphone, is the model that sparked the spread of smartphones in Japan.

Known for its sleek design, functionality, and intuitive UI, it still accounts for a large share of the domestic smartphone market today.

In this article, we’ll introduce iPhone commercials that many people are familiar with.

Many of them highlight its advanced features and the device’s durability, and they’re also characterized by stylish visual production.

We’ll also touch on the BGM, known for its high-sense song selections, so if a track catches your ear, be sure to give it a careful listen.

Let’s dive right in!

iPhone commercial roundup: sleek visuals and captivating music (1–10)

Apple iPhone 16 Apple Intelligence “Clean Up Photos: Flex”

Apple Intelligence | Clean Up Photos: Flex | iPhone 16

A man in a tank top is showing off his muscles and having his mother take a photo of him.

But when he looks at the picture, his mother ended up being visible in the reflection of a mirror behind him.

So the man used Apple Intelligence, the AI system available on the iPhone 16 series, to edit the photo and remove his mother from the shot.

The background music is a track titled “Workout,” perfectly suited for a commercial that highlights a fit physique.

Its comfortable four-on-the-floor beat and diverse electronic sounds make it addictive—truly perfect for a workout.

Shot on Apple iPhone 17 Pro: “Two Detectives – 8x Zoom”

Two Detectives 8x Zoom | Shot on iPhone 17 Pro | Apple

This commercial promotes the excellence of the iPhone 17 Pro’s camera by conveying a distinctive, drama-like tension.

It particularly highlights the zoom feature that lets you get dramatically close to your subject, using footage that focuses on various places to create a sense of urgency.

Just when it seems like the mystery is nearing a resolution, the ad increasingly relies on zoom, emphasizing things that appear unrelated.

In the end, it turns out the zoom was foreshadowing danger—but the fact that it isn’t avoided makes it humorous.

Apple iPhone 15 “Don’t Let Me Go”

iPhone 15 – Relax, it’s iPhone – Don’t Let Me Go (15)

This commercial highlights that even the smallest-capacity model in the iPhone 15 series comes with 128GB of storage.

When a man tries to delete a photo of an older woman, the woman’s mouth in the photo moves and says, “Don’t Let Me Go.” In Japanese, that would mean something like “Don’t throw me away,” emphasizing that there’s plenty of storage so you don’t need to delete photos.

The song used as the commercial’s BGM is “Don’t Let Go” by American artist Terrace Martin.

The distinctive, heavily processed vocals leave a strong impression—you hear it once and it’s unforgettable.

The version used in the commercial has slightly different lyrics from the original, so try listening and see if you can spot what’s changed.

iPhone commercial roundup: Stylish visuals and captivating background music (11–20)

Apple iPhone 15 Check-In ‘New Driver’ Edition

iPhone 15 – Relax, it’s iPhone – New Driver (15)

In this commercial depicting a father seeing off his daughter, who’s still not used to driving, they showcase a feature that builds on the iPhone’s Find My function: it automatically sends a notification when someone arrives at a preset location.

Even just watching her pull out from the driveway onto the road makes her driving feel a bit worrisome, but after a while a notification properly arrives on the father’s iPhone confirming she’s made it to school.

It’s a very humorous way to present a safe and convenient feature.

The background music is “Goodbye,” sung by American artist Aloe Blacc.

The lyrics, which carry themes of farewell and hopeful reunion, are sung over a track that has a slightly eerie feel.

Apple iPhone 15 “Debut” Version

Apple iPhone 15 CM “WOW” 30 seconds

This is Apple’s “WOW” commercial that focuses on the iPhone 15’s Dynamic Island, showcasing its new design and functionality.

It’s only 30 seconds long, but it clearly highlights what’s new about the iPhone 15.

The background music used in the commercial is a track titled “WOW,” the same as the CM’s title.

Featuring a South American-flavored beat with cool rap layered on top, the song has a distinctive vibe and quickly drew attention after being featured in the ad.

docomo iPhone 15 Pro “Enjoy Without Limits” (Version)Satomi Ishihara

NTT Docomo iPhone 15 Pro Titanium CM 'Let's Enjoy Without Limits' 15 Seconds

This commercial from Docomo shows people looking up at a large billboard ad for the iPhone 15 Pro atop a building.

In addition to the debut of the iPhone 15 Pro, it introduces the eximo pricing plan.

The commercial features Satomi Ishihara, who highlights the appeal of the new iPhone.

The background music is Katy Perry’s “Firework,” released in 2010 and a global hit—a grand, easy-to-listen-to track notable for its soaring vocals.

Apple iPhone 15 Plus One More「Battery 」

iPhone 15 Plus Battery | One More | Apple

People in Asia—especially Japanese—are said to love iPhones.

I bet about half the people in your workplace use one, too.

This delightful iPhone 15 commercial, which touts its long-lasting battery, features an adorable boy training to become a karateka.

Still, those long hours of karate practice look tough.

The song synced to the rhythm of his steady karate chops is JJ & The Mood’s “How Many Times.” The crisp digital tones in the ad will stick in your head.

The music video, where the rhythm keeps up through heel taps and steps, is great as well—so even if you’re short on time, be sure to check it out!