A roundup of iPhone commercials. The stylish visuals and background music are captivating.
The iPhone, Apple’s smartphone, is the model that sparked the spread of smartphones in Japan.
Known for its sleek design, functionality, and intuitive UI, it still accounts for a large share of the domestic smartphone market today.
In this article, we’ll introduce iPhone commercials that many people are familiar with.
Many of them highlight its advanced features and the device’s durability, and they’re also characterized by stylish visual production.
We’ll also touch on the BGM, known for its high-sense song selections, so if a track catches your ear, be sure to give it a careful listen.
Let’s dive right in!
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iPhone commercial roundup: The stylish visuals and background music are captivating (21–30)
Apple iPhone X Animoji “Alien”
This is a commercial introducing Animoji, a feature included with the iPhone X that debuted in 2017.
Animoji uses the front-facing camera to read the user’s facial expressions and reflect them in an on-screen animation.
In this ad, an Animoji alien sings “Redbone.” The song was released in 2016 by actor Donald Glover under his stage name Childish Gambino.
Its distinctive, pleasantly floating vibe is part of its appeal, but there’s also a view that the lyrics carry political messages.
Be sure to listen while taking a close look at the lyrics.
Apple iPhone 6 & 6 Plus “Duo”
This is the commercial titled “Duo,” introducing the Plus series first launched with the iPhone 6.
It compares the iPhone 6 and iPhone 6 Plus side by side, highlighting how the larger screen of the Plus series offers greater convenience.
The background music, sung a cappella by a male voice, is Richard Strauss’s Also sprach Zarathustra.
While most people will recognize this grand orchestral melody, surprisingly many may not know its title.
iPhone commercial roundup: Stylish visuals and captivating background music (31–40)
Apple iPhone 14: “A battery that lasts all day”
You’ve probably seen staff in town holding signs that say “Model House Open.” This iPhone commercial follows a day in the life of exactly that kind of staff member.
While guiding customers, they kill time on their iPhone during the slow moments.
It shows that the battery, which was at 98% upon arrival, still has 35% left at the end of the day—highlighting its long battery life.
The background rap track is “Bell” by Campanella and GuruConnect.
The cool, stylish rap laid over a sleek beat is a must-listen.
docomo iPhone 14 Pro “Then it’s DOCOMO. iPhone.” Version
The docomo iPhone 14 Pro commercial, “Then it’s docomo: iPhone” edition, features actor Tsuyoshi Muro talking about the excitement of using an iPhone.
Amplifying that sense of excitement is an original score composed by Fumitake Igarashi.
Igarashi is a keyboardist based in the United States and has worked on the music for many docomo commercials.
If you’re interested, why not check out the past commercials as well?
Apple iPhone 14 and iPhone 14 Plus: “New Yellow” Edition
The Apple iPhone 14 and iPhone 14 Plus “New Yellow” spot unfolds with visuals that blend animation and reality.
The song featured in this contemporary-feeling commercial is “Banana Split,” released in 1979 by Rio, a singer from Portugal.
Paired with her supple vocals, the track is crafted as an electronica piece rich with resonant synth tones.
It’s a perfect match for this unique commercial that transforms reality into an animated world and portrays a protagonist who truly stands out.
Apple iPhone 13 “Run Baby Run” Version
The commercial featuring an unforgettable, terrifying scene for iPhone users—a baby rampaging around with an iPhone 13—uses Leikeli47’s “Chitty Bang.” Leikeli47 is an American musician who performs with her face covered, and this track naturally gets your body moving.
It might even make you want to go wild like the baby in the ad.
If you’re feeling stressed and want to clear your head, you might feel refreshed by moving your body to this song as much as you want!
Apple iPhone 13 Pro: “Hollywood movies from your pocket”
“Trustfall,” a work by composer Repository and violinist Juliette Jones.
Featured in the iPhone 13 Pro commercial “Hollywood in your pocket,” the piece stands out for its distinctive blend of electronic music and violin.
The first half is primarily violin-driven, then gradually layers in synthesizers and powerful beats.
The melody has a subtle hint of 1980s Western pop, which is another highlight.
