The iPhone, Apple’s smartphone, is the model that sparked the spread of smartphones in Japan.
Known for its sleek design, functionality, and intuitive UI, it still accounts for a large share of the domestic smartphone market today.
In this article, we’ll introduce iPhone commercials that many people are familiar with.
Many of them highlight its advanced features and the device’s durability, and they’re also characterized by stylish visual production.
We’ll also touch on the BGM, known for its high-sense song selections, so if a track catches your ear, be sure to give it a careful listen.
Let’s dive right in!
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iPhone commercial roundup: sleek visuals and captivating music (1–10)
Apple “iPhone 17 Pro, Now Available”
This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.
It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.
It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.
The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.
While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.
Apple “iPhone Air, Debut”
This is the introduction video for the first Air series iPhone, announced in September 2025 alongside the iPhone 17 lineup.
It highlights how the device remains about 6 millimeters thin while featuring the same A19 Pro chip as the iPhone 17 Pro.
In addition to its thinness and lightness, the video emphasizes increased durability, as well as high processing power and camera performance.
The background music is Lambent Rag by the UK-born artist Clark—an exquisitely beautiful track that showcases his strength in ambient and classical styles, with an almost mystical allure.
Apple iPhone 16 Apple Intelligence “Cleanup” Version
This commercial highlights the photo editing features within Apple Intelligence, emphasizing how easily you can transform a photo into your ideal image.
It shows editing a cat that appeared in a shot taken indoors—demonstrating that you can simply circle it and remove it effortlessly.
You can clearly sense technological progress in how it removes unwanted elements from photos without creating any sense of incongruity.
By also depicting how this can be used, the ad seems to showcase the potential of this new technology.
HANA x Apple “Group Selfie with iPhone 17 Pro” EditionHANA
It features HANA’s members using the iPhone 17 Pro to film the dressing room and its surroundings, conveying their excitement for a new experience.
The focus is mainly on the members’ relaxed expressions, which naturally communicates how beautifully the iPhone 17 Pro can preserve fun memories and showcases its excellence.
Overall, it’s a video that clearly captures a positive atmosphere, with smiles standing out throughout.
Apple iPhone 17 Pro “Smart Group Selfies” Version
This commercial focuses on introducing the iPhone 17 Pro’s camera, promoting its high performance that lets you capture memories with joy.
A variety of people film in a variety of situations, and the way everything comes out clear in any environment conveys the camera’s capability and reliability.
The song that further highlights the fun atmosphere of preserving these memories is ‘Party at My House’ by Inspector Spacetime.
Its distinctive, floating digital sound is striking, and the repeated phrases help create a lively vibe.
Apple iPhone 17e “Now available. An easier way to get a powerful iPhone.” Edition
This is the introductory commercial for the iPhone 17e, unveiled in March 2026.
From its color options to processing performance, it highlights every aspect of the specs.
It’s a striking ad that thoroughly showcases what the device can do.
The song featured in the commercial is “Bang! Whack!” by American composer Joshua Mosier, notable for its driving string melodies and the beautiful vocals of a chorus.
SoftBank iPhone “Last Scene (Directed by Kore-eda)” VersionTaiga Nakano, Momoko Fukuchi, Daisuke Kuroda, Lily Franky
This is an iPhone commercial that also serves as the trailer for the film “last scene,” directed by Hirokazu Kore-eda.
You might wonder, “Why is a movie trailer an iPhone ad?” The truth is, the film was shot on the iPhone 16 Pro.
You’d never guess just by watching the footage, but it really drives home how advanced the iPhone’s camera has become.
The background music features an original song by Vaundy titled “Majide, Sayonara Baby.” Its lyrics, overflowing with feelings for a beloved person who’s no longer here, are sure to move many viewers.