The iPhone, Apple’s smartphone, is the model that sparked the spread of smartphones in Japan.
Known for its sleek design, functionality, and intuitive UI, it still accounts for a large share of the domestic smartphone market today.
In this article, we’ll introduce iPhone commercials that many people are familiar with.
Many of them highlight its advanced features and the device’s durability, and they’re also characterized by stylish visual production.
We’ll also touch on the BGM, known for its high-sense song selections, so if a track catches your ear, be sure to give it a careful listen.
Let’s dive right in!
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iPhone commercial roundup: sleek visuals and captivating music (1–10)
Apple “iPhone 17 Pro, Now Available”
This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.
It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.
It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.
The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.
While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.
Apple “iPhone Air, Debut”
This is the introduction video for the first Air series iPhone, announced in September 2025 alongside the iPhone 17 lineup.
It highlights how the device remains about 6 millimeters thin while featuring the same A19 Pro chip as the iPhone 17 Pro.
In addition to its thinness and lightness, the video emphasizes increased durability, as well as high processing power and camera performance.
The background music is Lambent Rag by the UK-born artist Clark—an exquisitely beautiful track that showcases his strength in ambient and classical styles, with an almost mystical allure.
Apple “Meet iPhone 16e”
This is the introductory commercial for the iPhone 16e announced in February 2025.
The video is striking, featuring a blue character inflated with air that appears to dance—and many viewers may have found themselves unable to look away.
The background music is Talk by Selena Gomez and Benny Blanco.
It’s an intriguing track that combines slightly dark-tinged vocals with a fun, listenable production.
Apple iPhone 16 Apple Intelligence “Cleanup” Version
This commercial highlights the photo editing features within Apple Intelligence, emphasizing how easily you can transform a photo into your ideal image.
It shows editing a cat that appeared in a shot taken indoors—demonstrating that you can simply circle it and remove it effortlessly.
You can clearly sense technological progress in how it removes unwanted elements from photos without creating any sense of incongruity.
By also depicting how this can be used, the ad seems to showcase the potential of this new technology.
SoftBank iPhone “Last Scene (Directed by Kore-eda)” VersionTaiga Nakano, Momoko Fukuchi, Daisuke Kuroda, Lily Franky
This is an iPhone commercial that also serves as the trailer for the film “last scene,” directed by Hirokazu Kore-eda.
You might wonder, “Why is a movie trailer an iPhone ad?” The truth is, the film was shot on the iPhone 16 Pro.
You’d never guess just by watching the footage, but it really drives home how advanced the iPhone’s camera has become.
The background music features an original song by Vaundy titled “Majide, Sayonara Baby.” Its lyrics, overflowing with feelings for a beloved person who’s no longer here, are sure to move many viewers.
Apple Shot on iPhone 17 Pro「Detectives 8x Zoom」
This commercial promotes how the zoom feature on the iPhone 17 Pro’s camera lets you enjoy movie-like immersion.
It depicts two men entering an abandoned house, and the use of zoom throughout the scene creates a distinctive sense of presence.
The zoom is used so frequently—even in places where you might question whether it should be emphasized—that it gives the piece a somewhat comical feel.
Apple iPhone 16 Ceramic Shield “Trust Issues”
This commercial highlights the toughness of the Ceramic Shield glass used on the iPhone 16.
A man at an amusement park tries to take a commemorative photo with his iPhone, but fumbles and drops it.
Time suddenly slows down, and everyone around him is transfixed as the iPhone falls toward the ground.
Just when you think the screen must have shattered, it turns out to be fine thanks to the Ceramic Shield.
The commercial features “I Trusted You” by the New York punk band Gustaf, a track they released in 2024.
Its minimal guitar-and-bass accompaniment is striking and sticks in your head after just one listen.