A roundup of iPhone commercials. The stylish visuals and background music are captivating.
The iPhone, Apple’s smartphone, is the model that sparked the spread of smartphones in Japan.
Known for its sleek design, functionality, and intuitive UI, it still accounts for a large share of the domestic smartphone market today.
In this article, we’ll introduce iPhone commercials that many people are familiar with.
Many of them highlight its advanced features and the device’s durability, and they’re also characterized by stylish visual production.
We’ll also touch on the BGM, known for its high-sense song selections, so if a track catches your ear, be sure to give it a careful listen.
Let’s dive right in!
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iPhone commercial roundup: Stylish visuals and captivating background music (51–60)
au ‘Crane Swipe’ Edition
Hearing the piano’s dispersed chords sprinkled through a dreamlike soundscape and that exceedingly famous main phrase, most people would likely feel, even without knowing the title or the composer’s name, that they’ve heard it somewhere before.
The classical piece used in the November 2020 au commercial “Crane’s Swipe,” featuring the familiar Santaro trio, is “Aquarium,” the seventh movement of The Carnival of the Animals by the French composer Camille Saint-Saëns.
It’s a suite whose character seems to embody Saint-Saëns’s personality—musically gifted enough to be called a genius, yet known for his caustic wit—so I recommend listening to it with that musical background in mind!
Apple iPhone 14 “Action mode” edition
“Get Out My Way feat.
Lecrae” by American hip-hop artist Tedashii.
This track was used in an iPhone 14 commercial featuring the Action mode image stabilization.
In the ad, a boy’s race is filmed on an iPhone, highlighted with dynamic camera angles! The groovy sound of “Get Out My Way feat.
Lecrae” fits the scene perfectly, creating a vibe that matches Apple’s sophisticated image.
Apple iPhone 5 “Cheese”
This piece, which depicts children dressed in animal and insect costumes being captured in one sweep using panorama mode, is the iPhone 5 commercial “Cheese.” It showcases how panorama mode lets you take wide, horizontal photos.
The background music is “Falcon Hero” by film composer Rob Simonsen—a light, lively track that gives you a sense of excitement, as if announcing the start of a story.
Apple iPhone 5s “Strength” (commercial)
This is the “Strength” commercial introducing how the iPhone 5s can be useful for sports and healthcare.
It shows the iPhone in action across various fields—swimming, golf, gymnastics, exercise, and more.
The march-like background music is “Chicken Fat,” released in 1962.
It was known to many children at the time as the theme song for President John F.
Kennedy’s youth fitness program.
It’s definitely an energetic tune that makes you want to get moving.
Compilation of iPhone commercials: stylish visuals and captivating background music (61–70)
Apple iPhone 8 Plus “Portraits of Her”
This commercial introduces the Portrait mode featured on the iPhone 8 Plus.
In the first half, it shows a woman walking while singing; in the latter half, it highlights the features of Portrait mode by photographing the woman and changing the background.
The woman appearing in the commercial is Shannon Wise, the vocalist of the band The Shacks, who performed the featured song “This Strange Effect.” Her whisper-like vocals are striking, and the sound has a pleasant, slightly nostalgic feel.
Apple iPhone 5s “Powerful”
The song used in Apple’s 2014 iPhone 5s commercial “Powerful.” Pixies is a band from the United States, formed in 1985.
They are a representative band from the early days of alternative rock.
Their performances are characterized by a raw, rough sound, but the lead vocal on this work was provided by Kim Deal, the female bassist who left the band in 2013.
au iPhone 14: The “What to Do About a Sidekick?” Edition
Have you seen the “What to do about the companions?” episode of au’s Santaro commercial series, which is based on Japanese folktales? In it, there’s a gentle, soothing melody playing at a relatively low volume.
In the latter half of the ad, the melody shifts into a ringtone, so it’s easy to miss.
Still, it’s a wonderful piece that perfectly matches the world of the commercial, so I hope you’ll give it a focused listen at least once.
By the way, it was composed by Katsuya Yamada, who has worked on numerous commercial songs.
