A roundup of iPhone commercials. The stylish visuals and background music are captivating.
The iPhone, Apple’s smartphone, is the model that sparked the spread of smartphones in Japan.
Known for its sleek design, functionality, and intuitive UI, it still accounts for a large share of the domestic smartphone market today.
In this article, we’ll introduce iPhone commercials that many people are familiar with.
Many of them highlight its advanced features and the device’s durability, and they’re also characterized by stylish visual production.
We’ll also touch on the BGM, known for its high-sense song selections, so if a track catches your ear, be sure to give it a careful listen.
Let’s dive right in!
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iPhone commercial roundup: Stylish visuals and captivating background music (31–40)
Apple iPhone 13 “Makeup” Version
Ryusion is a music creator gaining popularity in contemporary-leaning hip-hop, expanding his reach mainly through the internet on platforms like YouTube and TikTok.
In 2020, he released “walk but in a garden,” which some may recognize from its use in the iPhone 13 “Makeup” ad depicting everyday family life.
The melody carries a touch of melancholy and resonates unhurriedly alongside a weighty beat.
It’s a track you’ll want to listen to in heartwarming moments as well as slightly bittersweet ones.
Apple iPhone 5s “Strength” (commercial)
Robert Preston was a singer born in 1918 in Newton, Massachusetts, who also worked as a Western film and musical actor.
This is a song from 1961, reportedly created at the request of the U.S.
government to encourage children to exercise daily.
It’s similar to Japan’s radio calisthenics music and was said to be played at school assemblies every morning.
The track is up-tempo, and you can sense the differences from Japan through the sound.
It’s also unique in that it includes words like push-ups and sit-ups.
Apple iPhone X Animoji “Alien”
This is a commercial introducing Animoji, a feature included with the iPhone X that debuted in 2017.
Animoji uses the front-facing camera to read the user’s facial expressions and reflect them in an on-screen animation.
In this ad, an Animoji alien sings “Redbone.” The song was released in 2016 by actor Donald Glover under his stage name Childish Gambino.
Its distinctive, pleasantly floating vibe is part of its appeal, but there’s also a view that the lyrics carry political messages.
Be sure to listen while taking a close look at the lyrics.
Apple iPhone 8 Plus “Portraits of Her”
This commercial introduces the Portrait mode featured on the iPhone 8 Plus.
In the first half, it shows a woman walking while singing; in the latter half, it highlights the features of Portrait mode by photographing the woman and changing the background.
The woman appearing in the commercial is Shannon Wise, the vocalist of the band The Shacks, who performed the featured song “This Strange Effect.” Her whisper-like vocals are striking, and the sound has a pleasant, slightly nostalgic feel.
NTT Docomo “iPhone X: In the Crimson Sky”
The commercial song for NTT Docomo’s “iPhone X: Crimson Sky” ad.
Many people were captivated by this striking commercial, in which actress Mitsuki Takahata belts out X JAPAN’s “Kurenai” a cappella.
Viewers were astonished by her exceptional vocal ability, and it became a major topic of conversation.
iPhone commercial roundup: stylish visuals and music are the highlights (41–50)
Apple iPhone 5s “Parenthood”
The song used in the 2014 iPhone 5s “Parenthood” ad.
Julie Doiron is an artist from Canada.
She is a multi-talented figure, not only a singer but also a photographer, and her avant-garde style has earned high praise.
This track is included on her 2009 album “I Can Wonder What You Did with Your Day.”
Apple iPhone 5s “Powerful”
The song used in Apple’s 2014 iPhone 5s commercial “Powerful.” Pixies is a band from the United States, formed in 1985.
They are a representative band from the early days of alternative rock.
Their performances are characterized by a raw, rough sound, but the lead vocal on this work was provided by Kim Deal, the female bassist who left the band in 2013.