A roundup of iPhone commercials. The stylish visuals and background music are captivating.
The iPhone, Apple’s smartphone, is the model that sparked the spread of smartphones in Japan.
Known for its sleek design, functionality, and intuitive UI, it still accounts for a large share of the domestic smartphone market today.
In this article, we’ll introduce iPhone commercials that many people are familiar with.
Many of them highlight its advanced features and the device’s durability, and they’re also characterized by stylish visual production.
We’ll also touch on the BGM, known for its high-sense song selections, so if a track catches your ear, be sure to give it a careful listen.
Let’s dive right in!
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iPhone commercial roundup: Stylish visuals and captivating background music (11–20)
docomo iPhone 15 Pro “Titanium” version
This Apple commercial, titled “Titanium,” begins with footage of meteorites raining down toward Earth from space and ends with a beautiful depiction of the iPhone 15 Pro.
It promotes the fact that the iPhone 15 Pro’s body is made of titanium, and many viewers were likely left with a strong impression by its grand visuals.
The striking song in the ad, featuring chant-like vocals reminiscent of sutras, is “Karangailyg Kara Hovaa (Dyngyldai)” by the Russian band Yat-Kha.
The vocal work incorporates a traditional singing method known as throat singing, giving the track a distinctive presence.
Apple iPhone 17 Pro “A19 Pro chip — superhumanly powerful” edition
This commercial powerfully showcases just how impressive the A19 Pro chip in the iPhone 17 Pro is.
It clearly conveys—not only visually but also through explanation—how the vapor chamber cools the chip with steam, enabling sustained high performance.
A major highlight is the way it personifies the performance: the ‘steam’ revitalizes a human stand-in, who then demonstrates seemingly superhuman capabilities.
The analogy—“if this were a person, it would be like this”—ironically makes the performance harder to grasp, lending the spot a memorable, comedic tone.
SoftBank iPhone XR ‘Battery Life – Up Late’ Version
This is a commercial for the iPhone XR, released in 2018, highlighting its excellent battery performance.
It shows a man watching a soccer match on his iPhone who dozes off in the middle of the game.
The humorous twist—very characteristic of overseas companies—is that the man runs out of energy before the iPhone does, which leaves a strong impression!
au iPhone Too High-Conscious! Takasugi-kun iPhone 17 Pro “Presentation” Version / “Call and Response” VersionRyunosuke Kamiki, Honoka Matsumoto, Nanase Nishino
This piece is about Takasugi-kun, played by Ryunosuke Kamiki, taking on the challenge of presenting the new iPhone.
While skillfully involving those around him, he speaks powerfully about how well the iPhone pairs with au’s plans.
His confident expression also conveys that the new iPhone is something exceptional.
The piece concludes with the song “Eren’s Song No.
3.” Its composition evokes a grand atmosphere and imparts a bright, uplifting feeling, as if a path is opening ahead.
Apple iPhone 17 Pro “Beyond the Limits: Pro” Edition
This commercial showcases the features of the iPhone 17 Pro through behind-the-scenes footage of a shoot.
It conveys a balance of toughness and high performance by demonstrating that it can capture beautiful video even in harsh conditions where various things, including mud, are flying around.
The song that further enhances the impact and sense of realism depicted in the footage is Connie Francis’s “Come Rain Or Come Shine.” The strings and brass, arranged to highlight her vocals, add a touch of splendor to the track.
Rakuten Mobile: “Get the latest iPhone 17 Pro with Rakuten Mobile” edition
Rakuten Mobile is promoting the arrival of the iPhone 17 Pro with this commercial, introducing the features of the latest model.
The content mainly highlights the camera capabilities, and it also conveys that with Rakuten Mobile’s plans, you can use it at a great value.
The large on-screen text is another key element, and the overall momentum conveys both the high performance of the latest device and the excitement of being able to use it.
iPhone commercial roundup: The stylish visuals and background music are captivating (21–30)
Apple iPhone 5 “Photos Every Day”
A commercial shows people taking photos in various places—around town, in nature, at home, and at live venues—capturing whatever they like.
They’re all using iPhones, highlighting how easy it is to take photos if you have one.
The calm, memorable piano piece playing in the CM is Blue by Rob Simonsen.
Known for film scores as well, his composition is simple yet perfectly suited to the commercial’s mood, with a heartwarming melody.