A roundup of iPhone commercials. The stylish visuals and background music are captivating.
The iPhone, Apple’s smartphone, is the model that sparked the spread of smartphones in Japan.
Known for its sleek design, functionality, and intuitive UI, it still accounts for a large share of the domestic smartphone market today.
In this article, we’ll introduce iPhone commercials that many people are familiar with.
Many of them highlight its advanced features and the device’s durability, and they’re also characterized by stylish visual production.
We’ll also touch on the BGM, known for its high-sense song selections, so if a track catches your ear, be sure to give it a careful listen.
Let’s dive right in!
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iPhone commercial roundup: stylish visuals and music are the highlights (41–50)
Apple Privacy. This is iPhone. “Things that shouldn’t be shared”
A commercial where various people expose their own privacy—now that’s impactful, isn’t it? In the iPhone privacy feature ad released in September 2020, the content is so intense you might forget about the music that’s playing, but if you listen closely, you should hear the elegant tones of strings.
The track is by Canadian music producer and singer-songwriter Lydia Ainsworth, included on her 2019 album Phantom Forest.
The original version is built around cool electronic music, but the one used in the commercial is titled the “String Remix.” Unfortunately, only the instrumental plays in the ad, so be sure to check out the full track and enjoy her captivating vocals as well.
iPhone commercial roundup: Stylish visuals and captivating background music (51–60)
Apple iPhone 13 “Doin’ Laps” version
The iPhone 13 commercial featuring a boy pedaling a bicycle uses “I Look Good” by rapper and singer-songwriter O.T.
Genasis.
The laid-back rap sound gets more addictive the more you listen to it.
It’s a track you can play on repeat without getting tired of it—perfect for a cycling companion.
It’s also interesting how the lyrics “I look good today” are delivered in such a flat, nonchalant tone.
How about making it the soundtrack to your next fun trip?
Apple iPhone XR “Arrives”
In the iPhone XR commercial released in October 2018, the song ‘Loyal’ by the Seattle-based artist duo ODESZA is used.
Its EDM-tinged sound and dark aesthetic stylishly showcase Apple’s product.
It’s hard to notice on TV speakers, but when you listen with earphones, the richness of the bass is overwhelming.
Apple iPhone 13 & iPhone 13 Pro「Now in Green」
“The Jungle,” featured as the theme song for the iPhone 13 and iPhone 13 Pro “Now in Green” commercial, was released in 2021 by Oliver Malcolm, an artist born in Sweden and raised in the UK.
Its exotic, atmospheric synths leave a strong impression, unfolding over technically intricate beats reminiscent of house music.
His somewhat languid, subtly ironic vocals are another part of its appeal.
Why not check out this thrilling yet passionate piece of electronica that perfectly matches the cool vibe of the iPhone ad?
Apple iPhone X “Unlocked”
The iPhone X commercial released in May 2018 highlights its facial recognition system.
The CM song features a track called “Bang Bang” by an artist named Pate Cannon.
It might feel like an older song, but it was actually released in 2018.
Because it samples an Indian track from the 1980s, it has a distinctive texture.
Rakuten Mobile iPhone 14 Pro “The Cheapest Among Japanese Carriers!” Edition
The song used in this commercial is Queen’s classic “We Will Rock You.” Hugely popular in Japan as well, it was released as a double A-side with “We Are the Champions” and is still beloved by many listeners today.
At the time, it wasn’t that popular—reaching only No.
52 on the U.S.
charts—but because it had a long run, it seems to have gained worldwide popularity.
The intro rhythm was apparently recorded in a converted church, and choosing to record in a church really shows Queen’s refined sense of artistry.
Apple iPhone SE “Unboxing Moment”
The legendary label ZE Records, known for discovering a wealth of alternative talent mainly from the late ’70s to the mid-’80s out of New York.
For those who love underground music, simply browsing the label’s discography is as valuable as treasure hunting.
One of the artists who represent ZE Records is New York–born artist Ron Rogers.
His track “Ya Ya,” included on the 1982 electro classic “Don’t Play With My Emotions,” was featured in the iPhone SE “Unboxing” commercial.
Choosing a song like this—classic Apple taste, indeed!