Summary of Ito En commercials: Introducing ads such as those for Oi Ocha
Speaking of ITO EN, it’s the beverage company famous for selling the bottled tea brand “Oi Ocha,” right?
They also handle many other popular products you often see at convenience stores and supermarkets, such as the Tully’s coffee series and “A Day’s Worth of Vegetables.”
In this article, we’ll introduce a whole lineup of ITO EN’s product commercials!
In particular, Oi Ocha commercials often feature popular actresses, making them packed with highlights.
Alright, let’s dive in and check out ITO EN’s commercials together!
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Compilation of Ito En commercials: Introducing Oi Ocha ads and more (21–30)
ITO EN Oi Ocha “Fresh, First Breath of Spring” VersionKasumi Arimura
The Ito En “Oi Ocha” commercial titled “Fresh, First Wind of Spring,” featuring Kasumi Arimura, uses Yuzu’s version of the song “Haru Ichiban.” The song was originally released in 1976 by the three-woman group Candies.
Yuzu’s cover is included on their 2001 live album “Utajiki: Futari no Big (Egg) Show-hen.” Unlike Candies’ poppy and cute vibe, Yuzu’s arrangement turns it into a high-energy track filled with a passionate, masculine atmosphere.
Listening to Yuzu’s version might just speed up that rush of wanting to fall in love!
ITO EN “Make Japan Beautiful with Tea.”
A project that uses a portion of sales from Ito En’s “Oi Ocha” products to support environmental conservation activities across Japan.
The activities focus on themes such as forests, water, and biodiversity conservation, allowing people to help protect the environment and nature simply by purchasing and drinking tea.
Different initiatives are carried out in each prefecture, contributing to community revitalization and social good.
It’s a commercial that communicates how drinking tea—long cherished in Japan—can lead to donations.
ITO EN Oi Ocha ‘Spring in Japan 2020’ VersionKasumi Arimura
This is a song featured in the commercial for Ito En’s “Oi Ocha.” It’s by Yuzu, the musical duo known for hits like “Eikou no Kakehashi” and “Sayonara Bus,” and is included on their 15th album, “YUZUTOWN,” released in 2020.
It’s a spring song with a distinctly Japanese flavor.
The relaxed rhythm pairs perfectly with Yuzu’s bright, clear vocals, making it truly soothing.
If you’re struggling or feeling down right now, this song might help heal you.
ITO EN Oi Ocha “Yuzu Fresh LIVE” Versionyuzu
“Koendori,” which was featured as the CM song for Ito En’s ‘Oi Ocha.’ Yuzu’s lively rhythm and heartwarming lyrics leave a strong impression.
Set on Shibuya Koen-Dori, the commercial feels very familiar, showing the two members of Yuzu riding bicycles and taking selfies with a smartphone.
Past live footage is also woven in, resulting in a wonderful CM that blends nostalgia with freshness.
The characters Yuzuman and Akubichan make appearances as well, adding to the fun atmosphere.