RAG MusicCM
Lovely commercial jingle

Kewpie’s commercial song. A popular jingle with a pleasant sound.

Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.

All of the songs are stylish, approachable, and simply pleasant to listen to.

People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!

In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.

You might just find the track you heard in a CM and were curious about.

Kewpie’s commercial songs: Comfortable, popular jingle collection (21–30)

Kewpie Flaxseed Oil Mayonnaise: “Keep Enjoying Deliciously.”

Original songKakudo Mami

Taro Ishida feat. Mami Kakudo 'Our World' (from Original Soundtrack “NIGHT FLOWER”)
Original songKakudo Mami

The song in the “Keep It Delicious” commercial for flaxseed oil mayonnaise, featuring a refreshing piano tone, is an original track made for the ad.

It was composed by Mami Kakudo, who is active as a percussionist and singer-songwriter and also creates music for commercials, films, and stage productions.

The clean, fresh melody perfectly suits a commercial introducing a body-friendly product and leaves a strong impression.

The percussion rhythm that enters in the latter half—simple yet uniquely colored—has a presence that truly reflects the work of a seasoned percussionist.

Kewpie Half “One-Hand Salad” Edition

Original songParkman

John Williams: Schindler´s List Theme – Itzhak Perlman
Original songParkman

The Kewpie Half “One-Hand Salad” commercial, starring Masaharu Fukuyama, has been a hot topic, and the music is absolutely groovy and cool.

Delicious-looking dishes made with mayonnaise, Fukuyama’s narration, and the BGM playing in the background—everything is super cool and stylish.

Kewpie 3-Minute Cooking: Handmade Oil Sauce for Pasta “Pa-Pa-Pa Pasta” Edition

Original songYoneda Ayuka, Ishii Yuina

Kewpie 3-Minute Cooking: Handmade Pasta Oil Sauce 'Papapap-to Pasta' Version, 30 Seconds

This is a commercial introducing an oil-based sauce that lets you make delicious pasta with ease.

While the pasta is boiling, you sauté the ingredients and coat them with the sauce; then add the cooked pasta, pour in a bit more sauce, toss, and it’s done.

The ad shows just how effortlessly you can make appetizing pasta.

Watching it makes you think, “I could make this!” and “Perfect for when I want to whip something up quickly!”

Kewpie Deep-Roasted Sesame Dressing “Dipping Dressing HAPPY: Winter” Version

Original songIdutsu Akio

The “Tsuke-Dore HAPPY Winter” version conveys the deliciousness of a dressing you don’t just pour over salads—you dip into it and eat.

The original song used in this commercial was produced by Akio Izutsu.

A band performance featuring the bright tones of a brass ensemble rings out.

The jazzy arrangement creates a sense of racing forward, evoking the excitement of trying something new.

It’s an energetic CM song that perfectly matches a commercial proposing a fresh way to enjoy meals by dipping them in dressing.

Kewpie Egg: “Smashing is fun.”

Original songŌgi Takao

[CM] Kewpie Egg: Let's Make It by Crushing

The Kewpie Eggs commercial, “It’s Fun to Mash,” features an original song by Takao Oki, who is active as a composer, arranger, and keyboardist.

The melody is striking for its cuteness, like eggs rolling around playfully.

Just like the product shown in the ad, it has a pop feel that appeals to children.

In the latter half, the melody unfolds dramatically, as if a flower is blooming, making you feel as though you’re watching a fantasy story.