Lovely commercial jingle

Kewpie’s commercial song. A popular jingle with a pleasant sound.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.

All of the songs are stylish, approachable, and simply pleasant to listen to.

People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!

In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.

You might just find the track you heard in a CM and were curious about.

Kewpie commercial songs: Pleasant, popular commercial tunes (11–20)

Kewpie Tasty Dressing Black Vinegar Onion: “For a Happy Salad”

Original songHisataka Kato

Set in the dining car of a railway train, this commercial shows a woman eating a salad and promotes Kewpie’s dressing.

The catchphrase, “Just pour it on and it becomes a happy plate,” is striking, and the luxurious presentation evokes the dressing’s refined flavor.

Raise the rankinglower

Report a problem

Kewpie Half: “Quiche Toast – Broccoli” Version / “Mushroom” Version

Salad of HappinessFukuyama Masaharu

Masaharu Fukuyama casually enjoys the morning hours: Kewpie Half “Quiche Toast – Broccoli” version / “Quiche Toast – Mushroom” version

In Kewpie Half’s “Quiche Toast Broccoli” commercial, Masaharu Fukuyama’s song “Shiawase no Salad” (Salad of Happiness) is featured.

Although the song appears on his 2020 album “AKIRA,” its gentle, catchy melody had already drawn attention from its use in commercials before the album’s release.

Vegetables grown in many different places come together on the home table to become a salad, nourishing us humans.

The song carries a deep message: the things we take for granted aren’t truly guaranteed, and we should give thanks every day.

It’s a track that makes you want to appreciate the people who grow the ingredients, transport them, sell them, and the parents who prepare the meals.

Raise the rankinglower

Report a problem

Kewpie Mayonnaise “EARTH & Chicory” / “EARTH & Celery” / “EARTH & Lettuce”

Original songmonolog

Kewpie Mayonnaise 'EARTH & Chicory' 30-second Kewpie commercial

The Kewpie commercial is striking for its narration, delivered in a novel-like tone while showing the streetscapes of Manhattan.

It unfolds with the idea that in the city you rarely encounter plants, and that the plants closest to us in such an environment are vegetables.

It’s a wonderful ad that makes you feel the presence of vegetables more familiar.

The BGM features a fresh, sophisticated piano piece by monolog.

Monolog began his professional music career at 14 and is an artist based in Boston.

Raise the rankinglower

Report a problem

Kewpie Grated Onion Dressing: “Onion Flower” Edition

Original songJinbo Naoko / Terao Saho

This commercial, set in a slightly mysterious world, focuses on the onion—the key ingredient in the grated onion dressing.

The distinctive imagery of an onion blooming like a flower evokes a connection between beauty and deliciousness.

The original music, featuring Naoko Jimbo on piano and vocals by Saho Terao, strongly underscores the film’s aesthetic and the meticulous attention to onions.

Throughout, the sound and rhythm convey a gentle atmosphere, layered with lyrics that praise the umami of onions.

It leaves the impression that a subtle, non-assertive umami is clearly communicated through the mood of the music.

Raise the rankinglower

Report a problem

Kewpie Half “Life is young” version

Life is young.Fukuyama Masaharu

kewpie Kewpie Half TV commercial “Life is young” 30-second version

Kewpie Half was developed with people’s health in mind.

The song featured in the commercial produced to commemorate its 30th anniversary is “Life is young.”, specially written by singer-songwriter Masaharu Fukuyama, who also provided the narration in the ad that tells the history of Kewpie Half.

A lively melody centered on acoustic guitar cutting rings out.

From the rich, evolving lead guitar intertwining with it, you can imagine a bright, uplifting mood.

It’s a commercial song imbued with the theme of always living without losing a sense of youth and freshness.

Raise the rankinglower

Report a problem