Kewpie’s commercial song. A popular jingle with a pleasant sound.
Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.
All of the songs are stylish, approachable, and simply pleasant to listen to.
People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!
In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.
You might just find the track you heard in a CM and were curious about.
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Kewpie’s commercial songs: Comfortable, popular jingle collection (21–30)
egg yolkBei Satō
This warm-toned commercial focuses on eggs—the same ones used in Kewpie Mayonnaise—and conveys steps toward the future.
It highlights how important protein is as a nutrient, expressing the hope that its benefits will help many people live energetically.
Accompanying the gentle visuals is the song “Tamago no Kimi” by Bay Sato.
The lyrics play on the double meaning of “kimo”/“kimi,” intertwining egg yolk and “you,” and deliver a heartfelt message encouraging us to live each day with vitality.
Original songArissa Bonagura
In the Kewpie Fittee commercial “It’s Okay to Eat,” a song by American singer-songwriter Alyssa Bonagura is featured.
This original song for the commercial—lyrics, composition, and vocals—was created entirely by Alyssa Bonagura.
The gently pulsing acoustic guitar and Alyssa’s soft, tender voice become more soothing the more you listen.
Enjoying a meal while listening to such a gentle tune will surely make for a warm, heartwarming time.
Original songKakudo Mami
The song in the “Keep It Delicious” commercial for flaxseed oil mayonnaise, featuring a refreshing piano tone, is an original track made for the ad.
It was composed by Mami Kakudo, who is active as a percussionist and singer-songwriter and also creates music for commercials, films, and stage productions.
The clean, fresh melody perfectly suits a commercial introducing a body-friendly product and leaves a strong impression.
The percussion rhythm that enters in the latter half—simple yet uniquely colored—has a presence that truly reflects the work of a seasoned percussionist.
Original songParkman
The Kewpie Half “One-Hand Salad” commercial, starring Masaharu Fukuyama, has been a hot topic, and the music is absolutely groovy and cool.
Delicious-looking dishes made with mayonnaise, Fukuyama’s narration, and the BGM playing in the background—everything is super cool and stylish.
Original songRob Gallagher
Set to footage of farms and cityscapes, this commercial for Kewpie Mayonnaise features snappy music and a calm, soothing narration.
Many viewers were likely drawn in by its distinctive, immersive world.
Playing in the background is an original song performed by Rob Gallagher.
It’s a stylish and memorable track.
Original songYoneda Ayuka, Ishii Yuina
This is a commercial introducing an oil-based sauce that lets you make delicious pasta with ease.
While the pasta is boiling, you sauté the ingredients and coat them with the sauce; then add the cooked pasta, pour in a bit more sauce, toss, and it’s done.
The ad shows just how effortlessly you can make appetizing pasta.
Watching it makes you think, “I could make this!” and “Perfect for when I want to whip something up quickly!”
Original songIdutsu Akio
The “Tsuke-Dore HAPPY Winter” version conveys the deliciousness of a dressing you don’t just pour over salads—you dip into it and eat.
The original song used in this commercial was produced by Akio Izutsu.
A band performance featuring the bright tones of a brass ensemble rings out.
The jazzy arrangement creates a sense of racing forward, evoking the excitement of trying something new.
It’s an energetic CM song that perfectly matches a commercial proposing a fresh way to enjoy meals by dipping them in dressing.
