Kewpie’s commercial song. A popular jingle with a pleasant sound.
Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.
All of the songs are stylish, approachable, and simply pleasant to listen to.
People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!
In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.
You might just find the track you heard in a CM and were curious about.
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Kewpie’s commercial songs: Comfortable, popular jingle collection (21–30)
Original songsawada kaori
This is a commercial for Fittee, which is expected to help reduce visceral fat.
It introduces how you can take measures against visceral fat by using Fittee in your usual cooking.
The appeal is that you don’t have to force yourself to refrain from eating what you want.
The lively, upbeat background music is an original song for the commercial by singer-songwriter Kaori Sawada.
Original songOkada Pirō
Alpha-linolenic acid found in flaxseed oil is said to help lower blood pressure.
In response, Kewpie has released mayonnaise and dressings made with flaxseed oil.
The commercial effectively conveys that even people with high blood pressure can enjoy great taste while taking care of their health.
The background music features an original track for the ad composed by Piro Okada.
It’s a refreshing piece with a striking, sharp guitar sound!
Shenandoah
“EARTH Watercress,” themed around watercress grown in fields in Bridgehampton, USA.
The song chosen for this commercial, which contemplates the environments where vegetables grow on a global scale, is the American folk tune “Shenandoah.” Sung since around the 19th century, it has various lyrics that evoke homesickness or tell love stories.
With layered instrumentation and a clear, transparent orchestral sound, it soothes the soul.
It’s a CM song whose majestic tones resonate as beautiful natural scenery unfolds before your eyes.
Original songArissa Bonagura
In the Kewpie Fittee commercial “It’s Okay to Eat,” a song by American singer-songwriter Alyssa Bonagura is featured.
This original song for the commercial—lyrics, composition, and vocals—was created entirely by Alyssa Bonagura.
The gently pulsing acoustic guitar and Alyssa’s soft, tender voice become more soothing the more you listen.
Enjoying a meal while listening to such a gentle tune will surely make for a warm, heartwarming time.
Original songYoneda Ayuka, Ishii Yuina
This is a commercial introducing an oil-based sauce that lets you make delicious pasta with ease.
While the pasta is boiling, you sauté the ingredients and coat them with the sauce; then add the cooked pasta, pour in a bit more sauce, toss, and it’s done.
The ad shows just how effortlessly you can make appetizing pasta.
Watching it makes you think, “I could make this!” and “Perfect for when I want to whip something up quickly!”
Original songKakudo Mami
The song in the “Keep It Delicious” commercial for flaxseed oil mayonnaise, featuring a refreshing piano tone, is an original track made for the ad.
It was composed by Mami Kakudo, who is active as a percussionist and singer-songwriter and also creates music for commercials, films, and stage productions.
The clean, fresh melody perfectly suits a commercial introducing a body-friendly product and leaves a strong impression.
The percussion rhythm that enters in the latter half—simple yet uniquely colored—has a presence that truly reflects the work of a seasoned percussionist.
Original songParkman
The Kewpie Half “One-Hand Salad” commercial, starring Masaharu Fukuyama, has been a hot topic, and the music is absolutely groovy and cool.
Delicious-looking dishes made with mayonnaise, Fukuyama’s narration, and the BGM playing in the background—everything is super cool and stylish.
