Kewpie’s commercial song. A popular jingle with a pleasant sound.
Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.
All of the songs are stylish, approachable, and simply pleasant to listen to.
People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!
In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.
You might just find the track you heard in a CM and were curious about.
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Kewpie’s commercial songs: Comfortable, popular jingle collection (21–30)
Original songŌgi Takao
The Kewpie Eggs commercial, “It’s Fun to Mash,” features an original song by Takao Oki, who is active as a composer, arranger, and keyboardist.
The melody is striking for its cuteness, like eggs rolling around playfully.
Just like the product shown in the ad, it has a pop feel that appeals to children.
In the latter half, the melody unfolds dramatically, as if a flower is blooming, making you feel as though you’re watching a fantasy story.
Original songJulian Oscar
This commercial, which shows Masaharu Fukuyama placing vegetables on sliced potatoes and topping them with Kewpie Half before eating, is the “Potato Paradise” edition.
As Fukuyama’s narration says, it really sparks the imagination: “Even ordinary vegetables must become very delicious when you put Kewpie Half on them.” The background music is an original track for the commercial by Cuban-born musician Julián Oscar.
It’s arranged as exotic music to match the commercial’s theme of “paradise.”
Kewpie commercial songs: Pleasant, popular commercial tunes (31–40)
Original songDave Fenley
The song used in the mayonnaise commercial “NATURE: Field” is an original track made for the ad.
It’s sung by country singer Dave Fenley, with lyrics and music by American guitarist and singer-songwriter Chris Bergson.
The gentle vocals and acoustic guitar create a soothing feel, as if healing both the vegetables growing in the vast natural landscape and those of us who eat them.
It’s the kind of song that makes you want to hear the full version, not just the snippet in the commercial.
Original songOvall
This commercial promotes the appeal of “maze-mayo,” where you mix Kewpie Mayonnaise with your favorite seasonings or ingredients.
It conveys that combining various things expands the possibilities of flavor, and that Kewpie Mayonnaise pairs well with just about any taste.
The visuals are simple—showing only mayonnaise, seasonings, and the spoon that mixes them—which in itself conveys confidence in the flavor.
The background music is also key: the light, buoyant sound layered with cheerful chorus gives the impression of excitement.
Original songFumitake Igarashi
A Foods with Function Claims product that’s also effective for combating visceral fat, Kewpie Fitty.
Its appeal is showcased in the “Everyday Table” commercial.
Set to a lively-sounding track, the ad shows people enjoying Kewpie Fitty poured over a variety of dishes.
The song was actually created by Fumitake Igarashi, who works under the keyboard artist name Eager Lush.
Unfortunately, a full version hasn’t been released, but it definitely leaves you wanting to hear more.
Original songJelly Peach
This is a commercial introducing Kewpie’s popular product, the “Mix-in Pasta Sauce” Meat Sauce.
Since it lets you enjoy delicious pasta easily at home, many people probably find it very handy.
This time, it’s prepared with fond de veau, and under the title “The Song of Fond de Veau,” the ad conveys its appeal through narration and an original song.
The singer is Jerry Peach, a model from France, whose clear and beautiful voice is truly captivating.
Original songLITE
When we hear “dressing,” we tend to think of something you put on salads, right? This commercial introduces some creative dressing recipes.
It features a dish that’s somewhere between a salad and udon, and something you can make easily for lunch—doesn’t that make you want to pour on lots of dressing?
