Kewpie’s commercial song. A popular jingle with a pleasant sound.
Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.
All of the songs are stylish, approachable, and simply pleasant to listen to.
People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!
In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.
You might just find the track you heard in a CM and were curious about.
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Kewpie commercial songs: pleasant, popular commercial tunes (1–10)
Original songSharde Thomas-Mallory、Chris Mallory、Michael New
A Kewpie Mayonnaise commercial created with nature as its theme.
Alongside majestic footage of the Mississippi River and its surrounding landscapes, a poem-like narration speaks about the relationship between people and nature.
The closing tagline, “Humans merge with nature,” which appears near the end of the commercial, is also quite striking.
Original songIshii Yuina, Yoneda Ayuka
This is a commercial for Kewpie’s Pasta Handmade Oil Sauce, which lets you make delicious pasta just by pouring it on.
Set to an original track that evokes 80s Western rock, the ad shows pasta being prepared deftly, making its convenience look very appealing.
Another highlight is the contrast between the rock-style accompaniment and the cute singing voice of a child!
Original songADAM at
In the mayonnaise commercial “Blossoming Tomatoes,” an original song by keyboardist ADAM at is featured.
He’s also known for fronting an endlessly danceable band, and this CM song lives up to that reputation with an irresistible groove that gets your body moving.
It begins gently, then the piano, drums, and bass all kick in and take off with lively energy.
But it’s not just a high-energy track—the refreshing, refined feel is a big part of its charm.
Perfect for when you want to cook joyfully, almost like you’re dancing!
Original songJōsuitaru Chikara
They say Kewpie began making mayonnaise with egg yolks in 1925, and this commercial highlights how, ever since then, they’ve been thinking about ways to utilize the unused egg whites and shells from mayonnaise production.
It shows they’re not just making products, but are mindful of sustainable manufacturing as well.
Tarako, tarako, tarakokigurumi
When you think of Kewpie commercials, this is probably the one that comes to mind, right? The song used in the cod roe pasta sauce ad was Kigurumi’s “Tarako Tarako Tarako.” A child-actor audition was held specifically for this commercial, and the two selected formed the duo Kigurumi.
After some member changes, they ended their activities in 2009.
The insanely catchy melody and lyrics get stuck in your head after just one listen! Back then, lots of people imitated the dance, too.
If you read all the lyrics, they depict cod roe steadily closing in on hungry people—honestly, it’s a little scary.