Kewpie’s commercial song. A popular jingle with a pleasant sound.
Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.
All of the songs are stylish, approachable, and simply pleasant to listen to.
People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!
In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.
You might just find the track you heard in a CM and were curious about.
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Kewpie commercial songs: pleasant, popular commercial tunes (1–10)
Original songSharde Thomas-Mallory、Chris Mallory、Michael New
A Kewpie Mayonnaise commercial created with nature as its theme.
Alongside majestic footage of the Mississippi River and its surrounding landscapes, a poem-like narration speaks about the relationship between people and nature.
The closing tagline, “Humans merge with nature,” which appears near the end of the commercial, is also quite striking.
Original songJōsuitaru Chikara
They say Kewpie began making mayonnaise with egg yolks in 1925, and this commercial highlights how, ever since then, they’ve been thinking about ways to utilize the unused egg whites and shells from mayonnaise production.
It shows they’re not just making products, but are mindful of sustainable manufacturing as well.
Salad of HappinessFukuyama Masaharu
In Kewpie Half’s “Quiche Toast Broccoli” commercial, Masaharu Fukuyama’s song “Shiawase no Salad” (Salad of Happiness) is featured.
Although the song appears on his 2020 album “AKIRA,” its gentle, catchy melody had already drawn attention from its use in commercials before the album’s release.
Vegetables grown in many different places come together on the home table to become a salad, nourishing us humans.
The song carries a deep message: the things we take for granted aren’t truly guaranteed, and we should give thanks every day.
It’s a track that makes you want to appreciate the people who grow the ingredients, transport them, sell them, and the parents who prepare the meals.
Kewpie commercial songs: Pleasant, popular commercial tunes (11–20)
Shenandoah
Among Kewpie’s commercials themed “ON THE EARTH.
Plants inherit the EARTH,” this one focuses on potatoes.
Through narration and visuals about the town of Park Avenue and its connection to potatoes, it draws attention to the environments in which vegetables are grown.
The American folk song “Shenandoah” is used as the background music, giving the impression of quietly reflecting on the town and its produce.
With warm music and imagery, it’s a commercial that deepens awareness of the environment and heightens appreciation for vegetables.
Tarako, tarako, tarakoYuppa, nattsu
This is a Kewpie commercial featuring Velvet Gene and Vero dancing the “Dekoboko Dance.” On top of both of their hands and heads sit Kewpie dolls wearing tarako (cod roe) hats, which is just irresistibly cute.
Along with news that the tarako’s umami has been enhanced, the ad also introduces a campaign where you can win a big cushion.
The background music is an arranged version of the familiar “Tarako Tarako Tarako” song.
Original songSatou Akinobu
A series of commercials for Kewpie Half mayonnaise that balances lightness and delicious flavor.
Set in a pleasant, naturally lit space, the content portrays taking time to connect with your mind and body.
Be sure to listen for the original BGM, designed to lift your spirits with a light, refreshing feel.
Life is young.Fukuyama Masaharu
Kewpie Half was developed with people’s health in mind.
The song featured in the commercial produced to commemorate its 30th anniversary is “Life is young.”, specially written by singer-songwriter Masaharu Fukuyama, who also provided the narration in the ad that tells the history of Kewpie Half.
A lively melody centered on acoustic guitar cutting rings out.
From the rich, evolving lead guitar intertwining with it, you can imagine a bright, uplifting mood.
It’s a commercial song imbued with the theme of always living without losing a sense of youth and freshness.
