Kewpie’s commercial song. A popular jingle with a pleasant sound.
Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.
All of the songs are stylish, approachable, and simply pleasant to listen to.
People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!
In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.
You might just find the track you heard in a CM and were curious about.
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Kewpie commercial songs: Pleasant, popular commercial tunes (11–20)
egg yolkBei Satō
This warm-toned commercial focuses on eggs—the same ones used in Kewpie Mayonnaise—and conveys steps toward the future.
It highlights how important protein is as a nutrient, expressing the hope that its benefits will help many people live energetically.
Accompanying the gentle visuals is the song “Tamago no Kimi” by Bay Sato.
The lyrics play on the double meaning of “kimo”/“kimi,” intertwining egg yolk and “you,” and deliver a heartfelt message encouraging us to live each day with vitality.
Shenandoah
Among Kewpie’s commercials themed “ON THE EARTH.
Plants inherit the EARTH,” this one focuses on potatoes.
Through narration and visuals about the town of Park Avenue and its connection to potatoes, it draws attention to the environments in which vegetables are grown.
The American folk song “Shenandoah” is used as the background music, giving the impression of quietly reflecting on the town and its produce.
With warm music and imagery, it’s a commercial that deepens awareness of the environment and heightens appreciation for vegetables.
Tarako, tarako, tarakoYuppa, nattsu
This is a Kewpie commercial featuring Velvet Gene and Vero dancing the “Dekoboko Dance.” On top of both of their hands and heads sit Kewpie dolls wearing tarako (cod roe) hats, which is just irresistibly cute.
Along with news that the tarako’s umami has been enhanced, the ad also introduces a campaign where you can win a big cushion.
The background music is an arranged version of the familiar “Tarako Tarako Tarako” song.
Original songSatou Akinobu
A series of commercials for Kewpie Half mayonnaise that balances lightness and delicious flavor.
Set in a pleasant, naturally lit space, the content portrays taking time to connect with your mind and body.
Be sure to listen for the original BGM, designed to lift your spirits with a light, refreshing feel.
Alien FriendComputer Magic
This is the Kewpie Half commercial “Dressed Egg,” which alternates between scenes of making a salad by topping a hard-boiled egg with mayonnaise and Masaharu Fukuyama getting dressed in a white suit.
The background music used in this commercial is “Alien Friend” by Computer Magic, the solo project of New York musician Danielle Johnson.
The song appears on the 2015 album Davos and is notable for its vividly colorful synth sound.
