Kewpie’s commercial song. A popular jingle with a pleasant sound.
Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.
All of the songs are stylish, approachable, and simply pleasant to listen to.
People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!
In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.
You might just find the track you heard in a CM and were curious about.
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Kewpie commercial songs: Pleasant, popular commercial tunes (11–20)
Alien FriendComputer Magic
This is the Kewpie Half commercial “Dressed Egg,” which alternates between scenes of making a salad by topping a hard-boiled egg with mayonnaise and Masaharu Fukuyama getting dressed in a white suit.
The background music used in this commercial is “Alien Friend” by Computer Magic, the solo project of New York musician Danielle Johnson.
The song appears on the 2015 album Davos and is notable for its vividly colorful synth sound.
Original songJōsuitaru Chikara
They say Kewpie began making mayonnaise with egg yolks in 1925, and this commercial highlights how, ever since then, they’ve been thinking about ways to utilize the unused egg whites and shells from mayonnaise production.
It shows they’re not just making products, but are mindful of sustainable manufacturing as well.
Original songHisataka Kato
Set in the dining car of a railway train, this commercial shows a woman eating a salad and promotes Kewpie’s dressing.
The catchphrase, “Just pour it on and it becomes a happy plate,” is striking, and the luxurious presentation evokes the dressing’s refined flavor.
Original songJinbo Naoko / Terao Saho
This commercial, set in a slightly mysterious world, focuses on the onion—the key ingredient in the grated onion dressing.
The distinctive imagery of an onion blooming like a flower evokes a connection between beauty and deliciousness.
The original music, featuring Naoko Jimbo on piano and vocals by Saho Terao, strongly underscores the film’s aesthetic and the meticulous attention to onions.
Throughout, the sound and rhythm convey a gentle atmosphere, layered with lyrics that praise the umami of onions.
It leaves the impression that a subtle, non-assertive umami is clearly communicated through the mood of the music.
Life is young.Fukuyama Masaharu
Kewpie Half was developed with people’s health in mind.
The song featured in the commercial produced to commemorate its 30th anniversary is “Life is young.”, specially written by singer-songwriter Masaharu Fukuyama, who also provided the narration in the ad that tells the history of Kewpie Half.
A lively melody centered on acoustic guitar cutting rings out.
From the rich, evolving lead guitar intertwining with it, you can imagine a bright, uplifting mood.
It’s a commercial song imbued with the theme of always living without losing a sense of youth and freshness.
Toy soldiers’ paradeKyūpī gakudan
This is the commercial “Orchestra,” created to commemorate Kewpie’s 100th anniversary.
The Kewpie dolls hold various instruments and perform as an orchestra.
The piece “Parade of the Wooden Soldiers” is by the German composer Leon Jessel, and it’s also known as the theme song for “Kewpie 3-Minute Cooking.” No wonder the tune sounds familiar!
Kewpie’s commercial songs: Comfortable, popular jingle collection (21–30)
Original songmonolog
The Kewpie commercial is striking for its narration, delivered in a novel-like tone while showing the streetscapes of Manhattan.
It unfolds with the idea that in the city you rarely encounter plants, and that the plants closest to us in such an environment are vegetables.
It’s a wonderful ad that makes you feel the presence of vegetables more familiar.
The BGM features a fresh, sophisticated piano piece by monolog.
Monolog began his professional music career at 14 and is an artist based in Boston.