Lovely commercial jingle

Kewpie’s commercial song. A popular jingle with a pleasant sound.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.

All of the songs are stylish, approachable, and simply pleasant to listen to.

People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!

In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.

You might just find the track you heard in a CM and were curious about.

Kewpie commercial songs: Pleasant, popular commercial tunes (31–40)

Original songFumitake Igarashi

A Foods with Function Claims product that’s also effective for combating visceral fat, Kewpie Fitty.

Its appeal is showcased in the “Everyday Table” commercial.

Set to a lively-sounding track, the ad shows people enjoying Kewpie Fitty poured over a variety of dishes.

The song was actually created by Fumitake Igarashi, who works under the keyboard artist name Eager Lush.

Unfortunately, a full version hasn’t been released, but it definitely leaves you wanting to hear more.

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Kewpie Deep-Roasted Sesame Dressing “Udon meets Deep Sesame” version

Original songLITE

When we hear “dressing,” we tend to think of something you put on salads, right? This commercial introduces some creative dressing recipes.

It features a dish that’s somewhere between a salad and udon, and something you can make easily for lunch—doesn’t that make you want to pour on lots of dressing?

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Kewpie Kewpie Half 'Simple Meal' Version

Original songKiokutoboukyaku

Ah

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Kewpie Tasty Dressing Caesar Salad with Olive Oil, “Desert Wind” Version

Original songOno Yūki

This is a dressing commercial featuring model Risa Hosoya.

While it’s a familiar Caesar dressing, the narration, delivered in a calm tone, presents it as having a fresh, new flavor.

Thanks to the simple visuals of pouring the dressing over a delicious-looking salad, the commercial achieves a sense of luxury.

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Kewpie Half: 'That's why it's beautiful.' Version

Original song

[Original Song] Hee-hee-hoo / Shigure Ui [Jin]

Original song

The “That’s Why It’s Beautiful” spot conveys the appeal of Kewpie Half, a product that fits seamlessly into women’s lifestyles.

The song used in this commercial, which exudes an urban vibe, is actually an original track.

Over a pulsing bassline and rich, deep synth tones, a supple female vocal unfolds.

As the rhythmic guitar joins in, you can almost picture a cityscape.

It’s a refreshing piece that perfectly matches a commercial supporting the diverse ways women live.

Give it a listen—it’s also a great soundtrack for jogging or a stroll.

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