A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!

ESPRIQUE “Season of Red” Edition

Toshinobu Kubota releases his first ballad in seven years: “I wrote it while watching Keiko Kitagawa’s beautiful commercial.” New KOSE Esprique CM “Season of Red”

A commercial song released in November 2018.

The commercial features Keiko Kitagawa, whose stunning beauty brings out the product’s appeal to the fullest.

While gently tinting the lips a soft red, it conveys the product’s traits of vivid color and lasting moisture.

With a smile framed by softly reddened, hydrated lips, the commercial captures the refined elegance of a composed, mature woman.

Astablanc: “Firmness & Elasticity Trial Kit – Limited Edition” Campaign

Chisato Moritaka Commercial - KOSÉ ASTABLANC: “Firmness & Elasticity Trial Kit – Limited Edition” Version

A beloved Heisei-era hit sung by Chisato Moritaka is making a comeback in a commercial, featuring the artist herself! The song was originally used as the theme for the Nippon TV drama “Matta Nashi!” and the single release includes a track that was cut from the album ROCK ALIVE.

Released in 1992 as Moritaka’s 16th single, it’s a song she composed herself.

The lyric phrase “Even if I become an older woman” has, in a way, become reality, making for a deeply moving presentation.

And yet, she’s still so beautiful… Moritaka continues to shine—how wonderful!

VISSE TVCM

KOSE VISSE CM Ayumi – evolution 30s version

This brings back memories too! It’s a Heisei-era commercial featuring Ayumi Hamasaki herself at the peak of her career.

The song was released in 2001 as her 20th single.

Under her alias CREA, she composed the track herself.

A metallic carnivorous plant appears, and an insect flies into it.

The plant seems to represent beautiful, provocative eyes and eyelashes, while the insect likely symbolizes a man drawn in as if being sucked into those eyes.

It’s a straightforward and bold product pitch, claiming that once the shape is set, it won’t fall apart!

OLEO D’OR ‘Goodbye Damage: Red Carpet’ Edition

Namie Amuro · KOSÉ Oleodour TV Commercial “Goodbye Damage”

The eternal icon admired by women, Namie Amuro.

Many people became fans not only for her singing and dancing but also for her beauty.

And the song used in the commercial was written exclusively for this very CM.

It became a hot topic for being as cool as a character in a movie.

“For hair that won’t be defeated by adversity…” Along with that message, this product—a botanical shampoo—has become extremely popular among young women.

Visse “1999 Monitor” Version

Namie Amuro-KOSE VISEE 15s (RESPECT the POWER OF LOVE)

Released in 1999 as Namie Amuro’s 13th single.

Produced by Tetsuya Komuro, the song had a double tie-in: it was used in commercials for KOSÉ VISEE featuring Amuro herself, and for Asahi Soft Drinks’ nice One.

She performed the song at the 50th NHK Kōhaku Uta Gassen, singing together with a Black gospel choir.