Lawson’s commercial song. A popular jingle
When it comes to Lawson, one of the major convenience store chains, they sell popular items like L-Chiki and Machi Cafe, and they air a lot of commercials.
They also run speedy lottery campaigns in collaboration with various artists and anime, and you often see commercials for each of these campaigns.
In this article, we’ll introduce, all at once, the songs used in various Lawson commercials like these.
We’ve picked out tracks both old and new—from songs you might have heard in a recent ad to ones you remember from years ago—so please take a look.
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Lawson’s commercial songs: Top 10 popular CM tracks (1–10)
MUGEN ROADSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu
MUGEN ROAD by Sandaime J SOUL BROTHERS, used in the drama HIGH & LOW that brought together EXILE TRIBE.
It also appeared in the “Lawson × Sandaime J Soul Brothers” campaign commercial.
The track is included on the 2016 compilation HiGH&LOW ORIGINAL BEST ALBUM.
Centered on battles between delinquent teams, the world it portrays is fierce and powerful.
It’s a cool song where wild appeal, solid, weighty sound, and commanding vocals resound.
Make you happyNiziU
A song by NiziU, an idol group formed by the top nine finalists of the Japan–Korea joint global audition project Nizi Project.
The track was featured in Lawson’s commercial “NiziU Debut Support Campaign ‘Starting Tuesday, November 10, 2020!’” and, despite being a pre-debut release, became a major hit.
Along with the socially sensational “Jump Rope Dance,” its K-pop-inspired, brisk sound captivated not only fans who had followed the group since the audition stage but many other listeners as well.
A poppy, catchy dance tune that served as NiziU’s calling card.
Sweet Bomb！NiziU
This is a coupling track included on the debut single “Step and a step.” In addition to being featured in the “SHIBUYA109 XMAS × NiziU” collaboration, it was also used in Lawson’s NiziU campaign commercial.
It starts with a strong hip-hop vibe, but as it progresses, the pop elements burst forth.
Of course, Mako’s stability stands out, and Nina and Rima’s English parts are incredibly cool, too! True to the title “Sweet Bomb,” it’s a highly addictive song that keeps NiziU’s signature cuteness intact.
It’s also perfect as background music to boost your mood for outings or dates.
Lawson’s commercial songs: Popular CM tracks (11–20)
calculatingly cuteHinatazaka46
Do you watch TV Asahi’s “What’s Wrong with Being Calculating?” It’s a fun show that mainly highlights “deliberately cute performances by women” as ‘calculating.’ Although ‘calculating’ can carry a slightly negative nuance, the cuteness of Hinatazaka46’s song “Azatokawaii” is just irresistible… Lyrics like “It’s my fault I fell in love with a calculatingly cute you” are a youth anthem that makes hearts flutter in the Reiwa era.
Lyricist Yasushi Akimoto’s skill truly shines.
The light-blue sailor uniforms in the music video are exceptionally cute, too! Even if you’re short on time, I really hope you’ll give it a watch!
Who will ring the bell?Keyakizaka46
This is the first single released exclusively for streaming by the idol group Keyakizaka46, who relaunched as Sakurazaka46 in 2020.
The song was used in Lawson’s smartphone lottery campaign, “LAWSON × Keyakizaka46 Smartphone Lottery Campaign starting Wed 7/29,” and it became the last track released under the Keyakizaka46 name.
With a powerful message delivered through poetry reading and an arrangement that pairs an intense sound with a strikingly low-register melody, it carries on the group’s debut-era hallmark of a cool, decidedly non-idol-like style in the best sense.
It’s a fitting final single for a group that stood out as especially distinctive even among the Sakamichi Series.
flameLiSA
This is the 17th single by LiSA, a female singer who has expanded her activities beyond the realm of anime song vocalists.
The track was selected as the theme song for the anime film Demon Slayer: Kimetsu no Yaiba – The Movie: Mugen Train, which achieved astounding records such as the highest box office gross in Japanese history and the top global box office in 2020.
It was also used in commercials for Lawson’s Demon Slayer campaign.
With a melody that conveys melancholy within its power and a majestic arrangement, the song delivers a stirring impact even to those who haven’t seen the film.
The differences between the original and THE FIRST TAKE versions are remarkable as well—this is a track that dominated the J-pop scene in 2020.
Original songBabi
The song that played in Lawson’s “New Sensation Sweets: Paris-Crisp Brûlée & Fluffy-Soufflé Now on Sale” commercial is an original track by Babi, a singer-songwriter from Iwate Prefecture.
Known for creating numerous commercial scores rooted in a contemporary, chamber music style, she crafted this piece to suit a sweets-themed BGM: a cozy, buoyant sound that makes you feel a little happiness and lifts your spirits.
Its gentle mood also evokes the calm of a Scandinavian holiday, offering a soothing touch.