Lawson’s commercial song. A popular jingle
When it comes to Lawson, one of the major convenience store chains, they sell popular items like L-Chiki and Machi Cafe, and they air a lot of commercials.
They also run speedy lottery campaigns in collaboration with various artists and anime, and you often see commercials for each of these campaigns.
In this article, we’ll introduce, all at once, the songs used in various Lawson commercials like these.
We’ve picked out tracks both old and new—from songs you might have heard in a recent ad to ones you remember from years ago—so please take a look.
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Lawson’s commercial songs: Popular CM tracks (11–20)
PARTY ALL NIGHT ～STAR OF WISH～EXILE
A digital single released as the first installment of the “EXILE FRIDAY” project, which delivered a new song on the first Friday of every month for six consecutive months in 2018.
It was also featured as the commercial song for the “EXILE Speed Lottery Campaign.” A vibrant party tune brimming with fun! Its pleasant tones, sparkling rhythms, and pop groove will make you want to play it on repeat.
The lyric video was produced by AKIRA and SHOKICHI.
The lyrics by ATSUSHI and JAY’ED, which encourage you to “enjoy being yourself,” give you a positive boost!
Revolutionary Étude: 12 Etudes, Op. 10 No. 12Furederikku Shopan
A piece by the Polish musician Frédéric Chopin—known by the epithet “the Poet of the Piano” and recognized as a leading composer of the early Romantic era.
This work was used in Lawson’s commercial, the Sandwich “Revolution” edition, and was dedicated to his friend Franz Liszt, famed as a wizard of the piano.
While it’s not unusual for commercials to use classical music, placing it alongside popular music makes it stand out and enhances the ad’s impact.
Despite its brevity, its superb structure befits the “Poet of the Piano,” and it is known as one of the most popular piano pieces in the classical repertoire.
Yes we areSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu
“Yes we are” by J SOUL BROTHERS III, which was also used as the song for Lawson’s Speed Lottery campaign commercial, was released in 2019 as their 23rd single.
It’s a refreshing EDM-based pop track that pulls you in from an intro that hints at a new beginning.
The atmosphere perfectly matches the glitzy mood characteristic of the group.
The lyrics, crafted by members Ryuji Imaichi and Hiroomi Tosaka, are wonderful too—they give you a push, make you feel like they’re fighting alongside you, and suggest that everything that happens has meaning.
It’s a song that lets you envision a radiant future filled with a sense of unity.
I jumped into the pool in October.Keyakizaka46
A song included on Keyakizaka46’s best-of album “An Instant Longer Than Eternity: Back Then, We Certainly Existed.” It was also used as the CM song for Lawson’s “Keyakizaka46 Speed Lottery” campaign.
Originally slated to be the group’s 9th single that never materialized, the track feels powerful enough to shift Keyakizaka46’s traditional color palette.
Even so, its core remains unchanged while giving you the courage to take a new step forward.
It’s a beautiful, refreshing masterpiece, highlighted by the radiant vocals of Rina Matsuda and the emotionally rich interpretations from Hikaru Morita, Hono Tamura, and Karin Fujiyoshi—second-generation members who would later lead Sakurazaka46.
MelodyEXILE
This digital single was released as the second installment of the 2018 “EXILE FRIDAY” project, which delivered a new song on the first Friday of each month for six consecutive months.
It was also featured in web videos for MACHI cafe and AMAZING COFFEE.
With its refreshing, pleasant melody and heartfelt lyrics crafted in part by ATSUSHI, it’s a number that truly resonates.
Be sure to check out the lyric video produced by NAOTO, Alan Shirahama, and Mandy Sekiguchi.
With EXILE’s signature warmth, when times are tough, grab your favorite drink and listen to “Melody” to get through it!
SWAG & PRIDETHE RAMPAGE from EXILE TRIBE
“SWAG & PRIDE” is the 9th single released in 2019 by THE RAMPAGE from EXILE TRIBE.
It was featured in the film HiGH&LOW THE WORST, which also included appearances by members such as vocalists Kazuma Kawamura and Hokuto Yoshino, and performers Ryu and Takahide Suzuki, and it was also used in Lawson’s campaign commercial for LDH PERFECT YEAR 2020.
The resonant low-end and the melody and vocals that respond to the beat feel great, with a satisfying sonic fit.
The message of striving for the top, combined with the fierce allure of RAMPAGE, really gives you extra strength when you’re working toward a goal or making a vow.
Lawson’s CM songs: Popular commercial songs (21–30)
Please, Bach!Hinatazaka46
Featuring Hinatazaka46 members Miku Kanemura and Nao Kosaka, this announcement promotes a campaign where collecting stamps in the Lawson app gives you a chance to win luxurious prizes such as a special live performance.
The background music is their song “Onegai Bach!” released in September 2025, an upbeat track with memorable lyrics themed around the beginning of love.
