Lawson’s commercial song. A popular jingle
When it comes to Lawson, one of the major convenience store chains, they sell popular items like L-Chiki and Machi Cafe, and they air a lot of commercials.
They also run speedy lottery campaigns in collaboration with various artists and anime, and you often see commercials for each of these campaigns.
In this article, we’ll introduce, all at once, the songs used in various Lawson commercials like these.
We’ve picked out tracks both old and new—from songs you might have heard in a recent ad to ones you remember from years ago—so please take a look.
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Lawson’s CM songs: Popular commercial songs (21–30)
Lalalaisakaiyuu
Lawson Kochi’s 2015–2016 image song is “Lalalai ~Igossou ver.~” by Sakai Yu, an artist also from Kochi Prefecture.
It was arranged for the commercial to evoke the image of an “igossou,” a Tosa-dialect term meaning a stubborn, strong-spirited man.
Unhappy birthday constructionSakurazaka46
This is a Lawson app campaign commercial featuring Yu Murai and Hikaru Morita.
The ad announces a campaign where collecting stamps in the app gives you a chance to win prizes like tickets to Sakurazaka46 concerts.
Playing in the background is “Unhappy Birthday Syntax,” which they will release in October 2025.
The lyrics, centered on one’s own birthday, are striking for their self-questioning tone—wondering whether it was good to be born at all.
Even within that self-deprecating theme, however, the song weaves in forward-looking words that glimpse hope for the future, and many listeners are likely to resonate strongly with it.
A Premonition of Beginnings ~Because I’m Watching You~Andō Hideki
“A Premonition of the Beginning ~Because I’m Watching You~,” released in 1992, is singer-songwriter Hideki Ando’s 17th single.
The commercial, featuring Masanobu Takashima as a Lawson store clerk gazing at the dawn sky, left a strong impression.
Springtime Romance in WaitingHarayuko
This was the Lawson campaign song in 1988.
It is Yuko Hara’s seventh solo single, and together with the coupling track “Girl,” it became her first double A-side.
Produced by her husband Keisuke Kuwata, it was also included on the 1991 album “MOTHER.”
Her neighborSano Motoharu
“Her Neighbor” is a Lawson commercial song that aired around 1992.
It was also included on the album “THE CIRCLE,” released in 1993, and its ballad, which seems to blend into the quiet of the night, resonates deeply.
Southern Wind · Summer GirlAsakura Aki
This is the image song from the Lawson Soda Fountain commercial that aired in 1986.
Aki Asakura made her show-business debut after winning the “Miss Minami-chan Contest,” which selected the image girl for Minami Asakura, the heroine of the hugely popular anime Touch.
This song was also used as an insert song in the anime.
STARTJUN SKY WALKER(S)
The Lawson commercial song “START” is the fourth single by the four-member rock band JUN SKY WALKER(S), released in 1991.
After the band reunited in 2007, this crowd-pleasing track has remained a live favorite and is perfect for the season of new beginnings.