When it comes to Lawson, one of the major convenience store chains, they sell popular items like L-Chiki and Machi Cafe, and they air a lot of commercials.
They also run speedy lottery campaigns in collaboration with various artists and anime, and you often see commercials for each of these campaigns.
In this article, we’ll introduce, all at once, the songs used in various Lawson commercials like these.
We’ve picked out tracks both old and new—from songs you might have heard in a recent ad to ones you remember from years ago—so please take a look.
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Lawson’s commercial songs: Top 10 popular CM tracks (1–10)
Only you win (for me).Hinatazaka46
The ultimate happy tune packed with everything that makes Hinatazaka46 who they are.
It’s the title track of their 5th single released in 2021, and it also played in the Lawson Hinatazaka46 campaign commercials.
The music video for “Kimi Shika Katan,” filled with clever tricks and shot to look like a single take, is a joy to watch.
Shiho Kato, who’s often seen on TV, takes center stage for the first time in about three years since “Happy Aura.” The members’ voices and vibe are wonderful, and together with the warm melody, the uniquely Hinatazaka sense of affirmation—everyone moving forward as one—really resonates.
Even the humming at the end overflows with euphoria, making this a masterpiece that embodies that “Happy Aura.”
BANSakurazaka46
The title track of Sakurazaka46’s 2nd single, with an unbelievably cool intro.
It was also used in Lawson’s Sakurazaka46 smartphone lottery campaign CM.
The driving energy built on acoustic guitar is irresistible.
The song’s world is constructed with the group’s hallmark strong messaging carried over from the Keyakizaka46 era and the most difficult choreography in their history.
The members’ performances, which express a determination and strength of will to keep moving forward even while depicting self-deprecating inner conflict, are deeply moving.
You’re drawn in by center Hikaru Morita’s dynamism, and this representative song shines with the evolving beauty and coolness of Sakurazaka46.
Their live performances are overwhelming too, riveting you with a strength that faces any situation head-on.
loverSuzuki Masayuki
This is the 15th single by singer Masayuki Suzuki—nicknamed “Martin” and also known as a member of the chorus group Rats & Star.
Used as a Lawson commercial song aired in 1993, it’s regarded as one of Suzuki’s signature numbers.
His emotionally charged, distinctly un-Japanese vocal style is the kind that makes you instinctively turn your head when it comes on TV.
It’s a classic that captivated many listeners at a time when Black music had yet to fully permeate the J-pop scene.
Umillennium parade
For anyone who’s seen the film, “U” is sure to bring its world vividly back to life.
It’s the main theme of Belle, performed by millennium parade led by Daiki Tsuneta of King Gnu, and it was also featured in an original Lawson collaboration commercial.
Singer-songwriter Kaho Nakamura, who plays the protagonist Belle in the movie, provides the vocals.
This is a grand-scale number whose steady pulse feels linked to the beating of your heart, creating a sense of movement throughout.
The sound is as if cast by a spell—fantastical yet pop, evoking a curious, enchanting sensation.
It’s also a great pick as a theme song for when you want to get moving!
What should I do? What should I do? What should I do?Hinatazaka46
This song, featured in Lawson’s “Sakurazaka46 & Hinatazaka46 Campaign (Hinatazaka46 ver.),” is a coupling track performed by first-generation Hinatazaka46 members, included on TYPE-C of their 5th single, “Kimi Shika Katan,” released in 2021.
It’s a pop tune that portrays the dilemma of choosing between friendship and love as its core concept.
Radiating the group’s signature “happy aura,” it spreads from the first generation to their junior second- and third-generation members, turning days of worry into a forward-looking mindset.
There’s also a slightly philosophical line of questioning in the second verse that’s really nice.
And “Meimei,” aka Mei Higashimura—known for her cool dancing—shines at center with her laid-back charm.
It’s the best!
It’s not as lonely as I thought.Sakurazaka46
A song by Sakurazaka46, the idol group that rebranded and made a fresh start in 2020 after Keyakizaka46, which had delivered numerous shocks to the J-POP scene.
The track was featured in Lawson’s commercial “Sakurazaka46 & Hinatazaka46 Campaign (Sakurazaka46 ver.)” and is included as a coupling track on their second single, BAN.
While inheriting the serious atmosphere carried over from the Keyakizaka46 era, the lively acoustic guitar backing and impactful synth sounds suggest a new frontier.
It’s an impressive number that showcases one facet of a group that continues to evolve.
BIG CITY RODEOGENERATIONS from EXILE TRIBE
A dance tune with that light and distinctive GENERATIONS flair that becomes addictive.
It’s also fun that the BPM of 128 is woven into the lyrics.
The song was featured in the “5th Anniversary Speed Lottery” commercial and was released in 2017 as their 15th single.
While it’s based on a glamorous, party-inspired worldview and a high-energy club sound, it’s incredibly catchy and easy to listen to.
The choreography was created by performer Yuta Nakatsuka, and the distinctive peekaboo dance in the chorus became a hot topic! It’s a track that gets the crowd hyped at live shows—one you’ll want to dance along to and enjoy together!