RAG MusicCM
Lovely commercial jingle

Unforgettable! Memorable commercial jingles. Popular commercial songs.

“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?

In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.

In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!

We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.

See if you can find the ones that left a mark on you.

Memorable Commercials [July 2025] (111–120)

Daihatsu Move: Starry Sky

MOVE ONYamashita Tatsuro

Tatsuro Yamashita “MOVE ON” Short Music Video
MOVE ONYamashita Tatsuro
TV commercial Move “Starry Sky” version (15 seconds) – Official Daihatsu

This commercial uses pop-style animation to show how Daihatsu’s Move supports various aspects of daily life.

It depicts a nighttime scene under a starry sky, and by overlapping it with shots of people taking in the cityscape, it creates a stylish atmosphere.

The song that further accentuates this stylish vibe is Tatsuro Yamashita’s “MOVE ON.” It gives the impression of gentle city pop, and its refreshing sound has a calming effect.

Memorable Commercials [July 2025] (121–130)

Amazon It’s on Prime “Both excitement and refreshment.”

The GameJurassic 5

Excitement, too. Refreshment, too. It’s on Prime – 30 seconds.

This commercial promotes the comprehensive services available to Amazon Prime members—access to buzzworthy content and quick delivery.

It features people enjoying a basketball game, then recreating the sport using a newly delivered trash can, expressing both the speed of delivery and the richness of content.

The playful absorption in the game gives it a comedic vibe, which is a key point.

The music that further highlights the fun of the visuals is Jurassic 5’s “The Game.” A laid-back beat combined with light, agile rapping conveys a relaxed atmosphere.

KOSÉ SEKKISEI: 'i Bright. More translucent than snow.'

iNumber_i

“SEKKISEI” TV commercial: “i Bright. More translucent than snow.” 30-second version

This song, included on the 2024 release “No.O -ring-,” is a ballad that carries a message of savoring the small happiness close at hand without being greedy—saying that as long as I can be with you, just a handful of happiness is enough.

Alongside those warm lyrics, its mid-tempo progression and the inclusion of brass create a charming, blissful atmosphere.

The song was used in 2025 for SEKKISEI’s commercial “i Bright.

Clearer than snow.” The three members of Number_i also appear, dressed in pure white outfits, and their walk through a snowy landscape leaves a striking impression.

Yanagiya Apricot Oil “Youthful Catch” / “My Favorite Place”

EversongreGretGirl

reGretGirl "Ever Song" Official Music Video (Yanagiya Anzu Oil Commercial Song)
EversongreGretGirl
Apricot Oil: Youth Catch Ball Edition (15 seconds)

Here is the ultimate love ballad from the rock band reGretGirl.

The lyrics overflow with happiness, as if they were singing about a couple who has decided to spend their whole lives together.

The relaxed band accompaniment, paired with the passionate vocals and flowing melodic lines, is also outstanding.

Used as the theme song for the Yanagiya Anzu Oil commercial, this track is a wonderful love song that’s also perfect for playing at weddings.

Nihon Techno: 'Behind It All Are the Engineers' Edition

Always by your sideKawamura Ryuuichi

Nihon Techno commercial jingle “Always By Your Side”
Always by your sideKawamura Ryuuichi
[Nihon Techno TV Commercial] "Behind It All Are Engineers" 30-second Version (from March 2025)

Written in 2023 and featured as a commercial song for Nihon Techno, this track is a piano ballad that conveys a straightforward love: although I’m far from perfect, I want to stay by the side of the person I cherish to keep their smile alive.

Ryuichi Kawamura’s signature, lustrous vocals are on full display, and many listeners likely found themselves captivated.

In addition to this song being used in a commercial, Kawamura’s works had been featured in ads before, and he also composed the company song for Nihon Techno.

NTT East Japan 'Next Innovation: Agri' Edition

Megurehaoto

"Megure / Hane" Making Music Video
Megurehaoto
NTT East Japan Group CM 'Next Innovation' Agriculture Edition (30 seconds)

This is a song by Haoto themed around cycles.

It was created as the corporate theme song for NTT East and was also featured in the commercial “Next Innovation: Agri.” The lyrics depict a person’s tears flowing down a river to the sea, becoming clouds, then falling upon the mountains—a journey that travels farther and farther while endlessly circling back.

The words are crafted to resonate with NTT East’s purpose of co-creating a regionally circular society.

It’s a beautiful ballad that lets you fully savor Haoto’s warm, resonant vocals.

P&G Lenor Happiness “Happiness Within a 30 cm Radius”

I like you.Nishino Kana

Kana Nishino “I Love You” Live Performance – Kana Nishino “Kimi ga suki”
I like you.Nishino Kana
Lenor Happiness TV commercial: “Happiness Within a 30 cm Radius” 30 seconds (Kana Nishino – “I Like You”)

This commercial portrays how the scent of Lenor Happiness spreads clearly to those around you, expressed through the everyday lives of various people.

It shows how the fragrance extends within a 30 cm radius and how that leads to everyday happiness, narrated by Haruka Ayase.

Enhancing the gentle, happiness-filled mood of the visuals is Kana Nishino’s song “Kimi ga Suki.” The tender vocals layered over the soothing sound are striking, and together with the lyrics that convey heartfelt feelings, they evoke an image of savoring happiness.