Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (141–150)
Chase the ShineSPYAIR

This commercial portrays the personal stories each boat racing athlete carries while highlighting the dynamic excitement of the sport.
This time, Kazuki Iio plays the lead as the instructor, looking back on the days when Fuju Kamio—now thriving as a racer—was his student.
The narration expresses the importance of steady effort and the idea that everyone holds potential within.
The song that amplifies the realism of the visuals is SPYAIR’s “Chase the Shine.” With its powerful sense of speed, the track evokes a feeling of surging forward.
countrysideTamaki Kōji


It introduces products such as beer, whisky, and wine made by Suntory, along with the people who craft them.
It begins with the narration, “Those who make delicious things usually lean slightly forward,” and goes on to describe Suntory’s commitment to craftsmanship.
It’s a wonderful commercial that heightens affection for and anticipation of Suntory’s products.
The BGM features Koji Tamaki’s signature song, ‘Den-en’ (Rural), a moving piece where his warm vocals perfectly match the gentle, flowing melody.
To be continuedRyokushokushakai

Ryokuoushoku Shakai’s “Tsuzuku,” set for release in 2025, is a song with a dazzling atmosphere that evokes hope for the future.
The layering of piano and strings is striking, and the powerful vocals add an image of moving forward positively.
The commercial featuring this song promotes the Docomo Future Museum, a creative painting contest held by Docomo.
It conveys hope for the future through a boy who paints a picture and talks about the feelings he put into it.
Memorable Commercials [July 2025] (151–160)
Original song

This commercial introduces the history behind the classic phrase that plays at the end of the ad and emphasizes how long it has been beloved.
When the signature phrase first appeared, there was also a song that came before it, conveying how Meiji Bulgaria Yogurt should be enjoyed.
The characters styled with a Bulgarian motif and the song’s atmosphere are striking, expressing an uplifting sense that there are many different ways to enjoy it.
The continued use of this phrase over many years also conveys a respect for the original intent.
rainbow


This commercial gently conveys the idea that making a habit of drinking Meiji R-1 leads to better health tomorrow.
It shows various people—those working hard, families spending time together—drinking R-1 and smiling as they go about their daily lives.
To highlight the warmth portrayed in these scenes, the characters sing the song “Niji.” The song depicts the simple happiness found in everyday life and conveys a positive feeling of enjoying each day.
Brindisi (Drinking Song) from the opera La TraviataGiuseppe Verdi


This commercial promotes Yotsuba Hokkaido Drinkable Yogurt by highlighting not only its delicious taste but also its beneficial effects for the body.
It features a setup where someone appears to explain the benefits to a person enjoying the flavor, creating a relaxed atmosphere suitable before bedtime.
The music that further enhances the gentle mood conveyed in the video is the Drinking Song (Libiamo ne’ lieti calici) from the opera La Traviata.
Its melody feels both light and grand, with a soft warmth that soothes the heart.
Caprices, 24 in A minor, Op. 1 No. 24Niccolò Paganini


This commercial uniquely promotes Morinaga Delicious Tomato Yogurt, which emphasizes the fleshy texture of tomatoes.
The key point is having people who actually dislike tomatoes try it; their reluctant expressions convey just how strongly the tomato flavor comes through.
Enhancing those reactions is the music: Caprice No.
24 in A minor.
Its striking, tense melody leaves an impression and builds excitement about what will happen next.


