Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (211–220)
Lips, speak passionately of youWatanabe Machiko
Shiho Ochi, the vocalist of Superfly, appears in it.
Versions of Ochi from the present, past, and future show up, sharing a life perspective on aging and youth.
And toward the end of the commercial, Ochi’s rendition of “Kuchibiru yo, Atsuku Kimi wo Katare” plays.
The song is by Machiko Watanabe and is a staple in Kanebo commercials.
It’s only a single sung phrase, but her beautiful voice—powerful yet gentle—truly captivates.
Sleep with endiveAoba Ichiko
This commercial for Yamazaki Single Malt Whisky opens with footage of mist-shrouded, dreamlike mountains and rivers.
In narration by Ichiko Aoba, it reflects on how, while the pace of everyday life in modern society has quickened, there are still things that can only be attained by looking far ahead and taking time.
The ad introduces the Yamazaki Distillery’s more than 100 years of continuous, high-quality whisky making.
The background music is Aoba’s 2021 release “Sleep with Endive,” a track marked by her pure, memorable singing voice that evokes an almost mystical atmosphere.
Reach it, all of it.Oni-chan
From au’s Santarō series, the song used in the 2026 New Year’s commercial is “Todoke, Zenbu.” sung by Oni-chan, played by Masaki Suda.
The structure is striking: it starts with a gentle, conversational tone and gradually gains strength toward the chorus, conveying a rising swell of emotion.
The lyrics seem to depict feelings for a loved one, imbued with hope for the future and tenderness—the desire to share happiness with someone important.
The commercial itself portrays Santarō trying to convey his own sense of wonder to someone dear to him, and each character’s smile serves as an important point that communicates warmth.
Cartoon HeroesAQUA
This memorable commercial for non-alcoholic Lager Zero was created in collaboration with the drama “Kodoku no Gourmet.” Goro Inogashira, played by Yutaka Matsushige, is characterized as someone who can’t drink alcohol.
In the ad, we see Goro visiting a restaurant that serves alcohol but also offers delicious food.
A message from the ad’s producer appears, addressed to Matsushige, who has long portrayed the teetotaler Goro Inogashira: “We should have reached out to you sooner.” It then shows Matsushige enjoying a Lager Zero.
The song that plays in the latter half of the commercial is “Cartoon Heroes” by the Danish group Aqua, notable for its poppy, catchy melody and bright, polished production.
Je te veuxÉric Alfred Leslie Satie
A commercial that introduces the appeal of the Fronx’s design from the perspective of a furniture craftsman.
Alongside narration about how the combination of straight and curved lines creates a beautiful design, the Fronx’s exterior is shown extensively.
It’s a striking ad that matches the tagline, “An option for beauty in an SUV.” The familiar background music is Erik Satie’s “Je te veux.” Many people might recognize the tune without knowing its title.
Original songSuzuki Keisuke
This commercial conveys how comfortable the Toyota RAV4’s ride is through its driving scenes and the expressions of the people inside.
With the catchphrase “Love Forever,” it portrays friends enjoying a drive together in a bright, uplifting mood.
Adding even more excitement to the visuals is an original song performed by Keisuke Suzuki of The Flower Companyz.
The track cheerfully sings the catchphrase “Love Forever,” and its buoyant rhythm effectively heightens the sense of exhilaration.
RUN THIS WORLDHey! Say! JUMP
This is a commercial featuring members of Hey! Say! JUMP announcing the 2025 Arima Kinen.
The video alternates between music video–style shots of the Hey! Say! JUMP members and footage of racehorses, becoming a hot topic among fans of the group.
The song used in this CM is “RUN THIS WORLD,” included on the album “S say,” released in November 2025.
The mid-tempo, refreshing track stands out for its lyrics that give you courage, urging you to “face forward and forge ahead.”