Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (251–260)
Always by your sideKawamura Ryuuichi
Written in 2023 and featured as a commercial song for Nihon Techno, this track is a piano ballad that conveys a straightforward love: although I’m far from perfect, I want to stay by the side of the person I cherish to keep their smile alive.
Ryuichi Kawamura’s signature, lustrous vocals are on full display, and many listeners likely found themselves captivated.
In addition to this song being used in a commercial, Kawamura’s works had been featured in ads before, and he also composed the company song for Nihon Techno.
Memorable Commercials [July 2025] (261–270)
Megurehaoto
This is a song by Haoto themed around cycles.
It was created as the corporate theme song for NTT East and was also featured in the commercial “Next Innovation: Agri.” The lyrics depict a person’s tears flowing down a river to the sea, becoming clouds, then falling upon the mountains—a journey that travels farther and farther while endlessly circling back.
The words are crafted to resonate with NTT East’s purpose of co-creating a regionally circular society.
It’s a beautiful ballad that lets you fully savor Haoto’s warm, resonant vocals.
Chocolate is Meiji.TOSHI-LOW
This is the third installment of a project where various artists sing “Chocolate wa Meiji,” a commercial jingle that has long been loved for Meiji chocolate.
This time, the featured performer is TOSHI-LOW, the vocalist of the rock band BRAHMAN.
After sharing memories of chocolate from his childhood, he sings “Chocolate wa Meiji.” His warm, resonant voice is striking—it’s the kind that makes you want to keep listening.
It showcases a different charm from when he sings with the band.
Hello GoodbyeKinami
As the year draws to a close, parties like Christmas gatherings and year-end celebrations become more frequent.
This commercial aired to match that season.
Alongside cheerful footage of everyone toasting together, it highlights the appeal of ginger ale’s not-too-sweet taste.
As you can see from the visuals, its sparkling appearance also lifts your spirits.
The bright song used as the CM’s BGM is a cover of YUKI’s classic “Hello Goodbye” performed by Kinami.
With an arrangement that emphasizes the off-beat more than the original, it adds extra groove and fits perfectly with a party-themed commercial.
Imai Miki
This commercial portrays a day in the life of Yuriko Yoshitaka.
In a calm voice, she talks about getting up properly every morning, finishing work, coming home in the cold, and still doing the laundry—and how she wants to be praised for that.
The direction leaves a strong impression that it’s thanks to the scent of New Beads that she’s able to keep going.
The BGM is one of Miki Imai’s signature songs, “PIECE OF MY WISH.” Released in 1991, it reached No.
1 on the Oricon charts.
It’s a gentle yet powerful encouragement ballad about facing your weakened self, accepting it, and moving forward.
Stars are falling.Senchimirimentaru
Sentimental’s “Hoshi ga Furu” is set for release in 2025, a song that grandly sings of bittersweet emotions.
It develops from a quiet, piano-centered atmosphere into a sweeping orchestral arrangement, expressing the swell of feeling along the way.
The lyrics depict thoughts for a cherished person against a winter backdrop, conveying the aching emotion of continually wishing happiness for someone important who is far away.
The song has been selected for the commercial of Laguna Illumination, the Light and Water Carnival.
The ad overlays smiles with a fantastical, joyful space where the illuminations shine.
Symphony No. 9 “From the New World,” Fourth MovementAntonín Dvořák
This commercial highlights the sensation of improved blood circulation when applying Loxonin S warming patches, conveyed through Hiroshi Abe’s reactions.
The key point is the warming ingredient, which makes it feel distinctly different from ordinary plasters—something you can sense from his voice.
By also depicting which ingredients are used and how they work, the ad seems to heighten viewers’ expectations.
The music that adds a grand atmosphere to the visuals is the fourth movement of Symphony No.
9 “From the New World.” Its expansive sound is striking, and the tension evokes the anticipation that something new is about to begin.