Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (331–340)
omnidirectional beautynozomi
This commercial highlights the rich aroma of Ito En’s Relax Jasmine Tea and how it leads to relaxation.
It features Mizuki Hanayama drinking it and showing a gentle yet powerful expression.
Paired with her glamorous outfit, it conveys the message that the fragrance can transform everyday life.
The music that accentuates the gentleness and strength of the visuals is Noshi’s “Zenhoukou Bishoujo.” Its buoyant rhythm and dynamic tones are striking, evoking a strong will to move forward with confidence.
Mine or YoursUtada Hikaru
This commercial showcases how Ayataka gently supports the little outings in everyday life, conveyed through the presence of Hikaru Utada.
The theme of the ad is “Hitokuchi, Hitoiki” (A Sip, A Breath), expressing a wish for people to enjoy calm, relaxing days, set against bright, uplifting scenery.
The music that further highlights the gentle atmosphere portrayed in the visuals is Hikaru Utada’s “Mine or Yours.” With its gentle impression and easygoing rhythm, the song—vocals included—conveys a sense of relaxation through its overall composition.
You are honeydew.Hinatazaka46
This commercial showcases ROUND1 as a place where everyone can have a great time, presented through the members of Hinatazaka46.
Their dynamic presence as they throw themselves wholeheartedly into bowling, karaoke, Spo-Cha, and crane games really conveys a strong sense of fun.
The song that further accentuates the cheerful atmosphere depicted in the footage is Hinatazaka46’s “Kimi wa Honeydew.” With its bright brass tones and refreshing vocals, the track creates an overall breezy, uplifting feel.
The Tale of the StarsMatsutōya Yumi
This commercial conveys the flavor and warmth of House Hokkaido Stew through scenes of a family cooking stew together.
By showing the stew being made in a fun, lively way, it gently expresses the excitement of wondering what kind of taste awaits.
The music that further emphasizes the warm atmosphere depicted in the footage is Yumi Matsutoya’s “Hoshi no Monogatari” (Star Story).
Its piano-centered, gentle sound is striking, and even with its overall calm rhythm, it conveys a deep sense of comfort.
Memorable Commercials [July 2025] (341–350)
Original songMINJU、MOKA
The commercial introducing Devil’s Whisper Chocolate and Angel’s Invitation White Chocolate features ILLIT members MINJU and MOKA.
In each spot, the two appear dressed as a devil and an angel, singing and dancing.
The result feels just like a music video.
They sing original CM songs whose lyrics describe the flavors of each ice cream.
Both tracks are highly engaging—and, above all, a delightful treat for fans.
Shine with USixTONES
This commercial showcases how JR East’s Tohoku Shinkansen supports enjoyable journeys, as portrayed through SixTONES.
The direction is striking, with a scene moving from underground to above ground where the light comes into view, positively expressing the moment of setting off on a trip.
The sight of the Shinkansen racing through vast landscapes is another highlight, conveying the excitement of departing for new places.
Further heightening that sense of anticipation is SixTONES’ song “Shine with U.” Its brilliant sound and lively vocals leave a strong impression, evoking expansive scenery and a forward-looking feeling.
You and IToukyou Sukapara Daisu Ookesutora
Life happens only once and moves in one direction—it’s a calm, reflective vibe for this commercial.
In the visuals, that irreplaceable journey through life is represented by balloons floating in the sky.
The background music is Tokyo Ska Paradise Orchestra’s song “Kimi to Boku” (“You and I”).
The whistling is particularly striking, and it’s actually from the original track—not a special arrangement for the commercial.
Since Skapara is often associated with a dazzling brass sound, it leaves a surprisingly fresh impression.