RAG MusicCM
Lovely commercial jingle

Unforgettable! Memorable commercial jingles. Popular commercial songs.

“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?

In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.

In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!

We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.

See if you can find the ones that left a mark on you.

Memorable Commercials [July 2025] (351–360)

Meiji Yasuda “The Brilliance of Youth” / “A Small Light” / “Happy Moments”

All the days hard to leave behindOda Kazumasa

Meiji Yasuda Life 2025 Corporate CM 'The Brilliance of Youth' Edition

This commercial, presented in a slideshow format using lovely everyday photos with family and friends, is a classic style for Meiji Yasuda Life.

Every photo is truly wonderful, and watching them warms the heart.

The background music is, as always, by Kazumasa Oda.

The song featured in this commercial is “Subete Sarigataki Hibi,” released in 2024.

It’s a superb ballad that’s sure to move you, with lyrics expressing gratitude to the people who have supported you, delivered through Oda’s heartfelt vocals.

Meiji Yasuda “MY Link Coordinator: Three Years of Progress”

go to meet (someone)Oda Kazumasa

“MY Link Coordinator: Three Years of Progress”

This is a series of commercials using animation by Studio Chizu that looks back on the history of the MY Link Coordinator.

It depicts the achievements of Aki Tamaki, who has appeared in previous commercials as an MY Link Coordinator, and it gives the impression that the actual coordinators will be just as caring and supportive as she is.

ribbonOkazaki Taiiku

Okazaki Taiiku feat. Ayako Ikeda “Ribbon” Music Video
ribbonOkazaki Taiiku
【Trunk】TVCM “Dear companies” 90sec

Okazaki Taiiku’s “Ribbon,” released in 2025, is a song written specifically for Sumitomo Mitsui Banking Corporation’s Trunk commercial.

It’s a gentle, piano-tinged ballad whose arrangement gradually expands toward the chorus, conveying a sense of positivity.

The lyrics express a resolve to set out on a journey, and the way they cherish memories while moving forward carries a message of encouragement to keep progressing.

The commercial also portrays support for business management, reinforcing the image of a song that backs new challenges.

Memorable Commercials [July 2025] (361–370)

ENEOS “EneKey × Our Circus” Version

Our CircusSaitō Kazuyoshi

Kazuyoshi Saito appears in an animated commercial! He’s also written a brand-new spring driving song / ENEOS “EneKey” short web commercial

This commercial uses a gentle animation depicting scenic drives to show how ENEOS supports a wide range of drivers.

Alongside conveying the joy of driving, it introduces EneKey and speaks to how easy and convenient it is to use.

The relaxed mood expressed in the visuals is further enhanced by Kazuyoshi Saito’s song “Oretachi no Circus.” Its light rhythm, featuring acoustic guitar, is memorable, and the soft vocals also convey a sense of relaxation.

JT SomeTime LIGHTS

I want to be dumped with a happy endingAnri

Japan Tobacco Sometime Light commercial, 1987

This commercial promotes Sometime Light through refreshing footage of a haircut on a building rooftop.

Both the woman cutting and the man getting his hair cut are smiling, which really conveys the fresh, uplifting mood.

Enhancing the playful, breezy atmosphere of the visuals is Anri’s song “I Want to Be Dumped with a Happy End.” Although the theme is heartbreak, the sound and vocals feel light, revealing a positive emotion that encourages moving forward.

Kao Merit “The Day I Cooked for the First Time”

The Theory of HappinessShiina Ringo

Sheena Ringo – The Theory of Happiness
The Theory of HappinessShiina Ringo
Kao Merit “The Day I Cooked for the First Time” CM

Titled “The Day I Cooked for the First Time,” this commercial depicts, in softly drawn illustrations, a child taking on the challenge of cooking with their mother for the very first time.

Watching it likely brought back memories of your own first attempt at cooking.

The series features its signature touch: children’s voices singing ‘Koufukuron’ (A Theory of Happiness).

The original song was Shiina Ringo’s debut single, released in 1998.

Its lyrics—chronicling the earnest struggle to protect someone precious—are captivating, and many people were moved by them at the time of release and continue to be moved even now.

NIVEA Kao NIVEA Body Marshmallow Care 'Fluffy Happiness' Version

MemoryMakihara Noriyuki

[HD] Nogizaka46 Asuka Saito CM Nivea Body Marshmallow Care (×2)

This is a commercial that promotes Nivea Body’s Marshmallow Care, known for its irresistibly fluffy foam, through the presence of Asuka Saito.

It depicts her spreading the foam over her entire body, and the relaxed expressions and overall atmosphere of the visuals effectively convey a sense of softness.

The song that further accentuates the softness expressed in the imagery is Noriyuki Makihara’s “Kioku” (Memory).

The layered, digital-tinged sound is striking and, on its own, can feel tense; however, when combined with his gentle vocals, it creates a uniquely floating sensation.

It’s a piece that seems to express a grand worldview—one of connecting past memories to the future.