Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (441–450)
UNDERCOVER feat. Ayumu ImazuSIRUP

This is a promotional commercial for the Tone Up UV released by Mizuhashi Hojudo Pharmaceutical.
In addition to highlighting its strong UV protection, it clearly emphasizes the product’s ability to brighten the appearance of the skin.
It also mentions that the formula is packed with serum ingredients, effectively conveying the product’s appeal.
The background music features UNDERCOVER feat.
Ayumu Imazu by SIRUP and Ayumu Imazu.
Released in 2025, the track boasts a stylish vibe and a fresh, pleasant sound—one that makes you want to listen closely.
SceneSPARTA

This commercial portrays an athlete who, despite carrying anxiety, continues to work hard in pursuit of results, while also conveying Pocari Sweat’s desire to support that effort.
The footage comparing the athlete to their past self is striking, expressing—amid a sense of tension—that effort bears fruit little by little.
The song that further accentuates the distinctive tension depicted in the visuals is “Scene” by SPARTA.
Built on a tense track layered with spoken, conversational rap, its gradually intensifying progression evokes a sense of forward-looking strength.
BOY MEETS GIRLTRF

This is a Kirin Ichiban commercial featuring Hikari Mitsushima, whose cheerful singing leaves a strong impression.
Mitsushima dances light steps to the rhythm of the song, and her buoyant mood feels contagious even through the screen.
By the way, the tune she’s humming is TRF’s signature 1994 hit “BOY MEETS GIRL.” Set to the era-defining TK sound, it portrays a love story that makes the heart flutter.
Katakago Flower ~Spring Fairy~TOMOMI

This is a conceptual commercial that warmly portrays the relationship between people and windows.
It presents the view outside the window not merely as the outdoors, but connects it with uplifting words such as a vast, beautiful world, the future, and hope.
It conveys YKK AP’s philosophy of how they perceive windows.
The background music features an original song created for this commercial, “Katakago no Hana ~Spring Fairy~.” Tomomi’s gentle vocals and the calm melody are a perfect match, resulting in a soothing track that heals the heart.
How could I possibly know?Vaundy

This is a commercial with the theme of ikigai in which Tori Matsuzaka appears in various people’s hobby time.
It shows people shining as they feel a sense of purpose through their hobbies, and many viewers may have found themselves wondering, “What is my ikigai?” Life insurance commercials often focus on premiums and coverage, but by highlighting the brilliance of life as this ad does, it becomes an opportunity to reflect on life itself.
UNDEADYOASOBI

This is a collaboration commercial between Suntory Draft Beer and YOASOBI, depicting the struggles of three game creators set to a YOASOBI track.
It shows the three of them overcoming difficulties together, with the supporting presence of music and beer portrayed strikingly.
There’s a coding screen in the commercial, but if you look closely, you’ll notice that instead of code, the song’s lyrics are written there—these small details are another highlight.
The BGM in the CM is “UNDEAD,” released in 2024.
Its lyrics encourage you to keep moving forward without giving up on happiness, and the fast-paced, quintessential YOASOBI melody matches perfectly, making it a song that fills you with energy as you listen.
Swaying feelingsZARD

This is a commercial that reminds us of the greatness of music through a scene of a mother and daughter tidying up their home.
In the middle of cleaning, the woman playing the mother finds an old MiniDisc stereo and a stack of MDs she used to use.
As she picks one up and gazes at it nostalgically, the woman playing the daughter searches for the song on Spotify and starts playing it.
Seeing her mother close her eyes the moment the intro starts and listen intently, the daughter simply says, “Nice.” Many viewers probably felt a tug at the heartstrings witnessing a timeless classic transcend generations.
By the way, the song is ZARD’s “Yureru Omoi” (“Shaking Heart”), one of ZARD’s signature tracks released in 1993.
Its distinctly ’90s, accessible melody and Izumi Sakai’s clear, beautiful vocals are utterly captivating.


