Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (461–470)
The Theory of HappinessShiina Ringo
Titled “The Day I Cooked for the First Time,” this commercial depicts, in softly drawn illustrations, a child taking on the challenge of cooking with their mother for the very first time.
Watching it likely brought back memories of your own first attempt at cooking.
The series features its signature touch: children’s voices singing ‘Koufukuron’ (A Theory of Happiness).
The original song was Shiina Ringo’s debut single, released in 1998.
Its lyrics—chronicling the earnest struggle to protect someone precious—are captivating, and many people were moved by them at the time of release and continue to be moved even now.
Memorable Commercials [July 2025] (471–480)
MemoryMakihara Noriyuki
This is a commercial that promotes Nivea Body’s Marshmallow Care, known for its irresistibly fluffy foam, through the presence of Asuka Saito.
It depicts her spreading the foam over her entire body, and the relaxed expressions and overall atmosphere of the visuals effectively convey a sense of softness.
The song that further accentuates the softness expressed in the imagery is Noriyuki Makihara’s “Kioku” (Memory).
The layered, digital-tinged sound is striking and, on its own, can feel tense; however, when combined with his gentle vocals, it creates a uniquely floating sensation.
It’s a piece that seems to express a grand worldview—one of connecting past memories to the future.
lightFukuyama Masaharu
This is a commercial announcing the opening date of Nagasaki Stadium that conveys the excitement of a new landmark being completed in the city.
While the construction scenes communicate a sense of strength, showing what the surrounding town is like alongside Masaharu Fukuyama’s narration really heightens the desire to visit.
What further accentuates that thrilling feeling of something new beginning is Masaharu Fukuyama’s song “Hikari” (“Light”).
Its structure—layering vocals over a powerful sound—is striking, and the soaring singing voice evokes an energy moving toward the future.
I’ll walk home.ayaka
This commercial reflects on global sustainability efforts such as energy and recycling, and expresses ORIX’s stance of moving toward sustainability.
It features Mone Kamishiraishi experiencing various forms of sustainability in everyday life, and the bright overall visuals convey a positive feeling of heading toward a brighter future.
Further accentuating the cheerful atmosphere of the footage is the song Aruite Kaerou, sung by Ayaka.
It’s a cover of a song by Kazuyoshi Saito, and while mindful of the original’s light, buoyant sound, her clear, transparent vocals convey an even stronger sense of freshness.
Personal UniformRyokushokushakai
This is a YKK commercial depicting the struggles of a male fashion designer.
The man, who is designing clothing for a fashion show, uses YKK zippers as a key element of his designs.
Although he narrowly misses out on the award, the video—packed with the traces of his efforts—truly stirs the heart.
It perfectly matches the series title, “The Sound of a Beginning,” and makes you imagine that his challenge will continue from here.
The background music features Ryokuoushoku Shakai’s “Jibun Seifuku,” a song that conveys the desire to conquer oneself and choose one’s own future.
Important personFujimaki Ryota
This commercial highlights the luxurious feel of Nivea’s Premium Body Milk through the presence of Michiko Kichise.
It portrays her incorporating the Premium Body Milk into her relaxing time at home, with her smile conveying the product’s pleasant texture and uplifting effect.
Further accentuating the calm atmosphere of the visuals is the song “Taisetsu na Hito” by Ryota Fujimaki.
The gentle, piano-centered sound is striking, and combined with his soaring vocals, it expresses kindness and warmth.
As the music swells into a grand development, it also evokes a sense of stepping forward toward the future.
Fear for NobodyMåneskin
This commercial straightforwardly highlights the Honda ZR-V’s stylish look, rich features, and powerful performance.
It shows the car speeding through a racetrack, driving along tree-lined mountain roads, and moving through cityscapes, expressing that it can be driven with confidence anywhere.
The scenes of high speed convey strength, while the mountain roads and urban settings suggest nimble, easy handling.
The footage also communicates the idea that reassurance, safety, and stability contribute to a fulfilling everyday life.