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P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

P&G handles a wide range of everyday products, including laundry detergents and fabric softeners, dishwashing liquids, as well as deodorants, shampoos, and cosmetics.

Many of you probably have P&G products at home, and quite a few have likely seen P&G commercials as well.

In this article, we’ll showcase a comprehensive collection of commercials for P&G products.

Many of the ads are friendly and relatable, featuring popular talents and actors, and we’ll also touch on information about the cast.

If there’s a commercial you’ve been curious about, be sure to check it out.

P&G commercials. A compilation of ads for detergents, fabric softeners, deodorizers, and more (71–80).

P&G Bold Tokimeki Laundry “Bath” VersionYuta Hiraoka, Nene Otsuka

Bold TV Commercial: 'Heart-Throbbing Laundry – Bath' Edition

This commercial starts with a scenario where someone notices a pleasant scent from the person sitting next to them on a bus, and goes on to appeal the fragrance you get when using Bold.

It conveys that using Bold eliminates unpleasant odors and highlights a lovely scent—so effective that it can even move those around you.

With Yuta Hiraoka and Nene Otsuka showing gentle smiles, it also gives the impression of a refreshingly clean finish after washing.

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P&G Bold Orange Gel Ball “Fragrance” VersionKailin Russo

P&G TV commercial – New release: Bold Orange Gel Ball, Fragrance Edition – Yamada Cameron

This commercial promotes the launch of the orange gel pods following the pink ones, highlighting that you can now enjoy a new fragrance.

Featuring Cailin Russo in a distinctive outfit, she cheerfully introduces the product, conveying the uplifting feeling of its glamorous scent.

It also emphasizes that this is the third detergent after the pink version and clearly explains how easy it is to use.

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P&G Bold “Uttori Bounce” VersionYuko Ogura, KAYTRANADA and Kaylyn (Keirin) Russo

[Commercial] P&G Bold

This commercial highlights that Bold contains fabric softener, brightly promoting its soft finish.

It shows Yuko Ogura and Cailin Russo bringing their faces close to freshly dried laundry, and their smiles convey the softness and rich fragrance.

The sparkling light effects in the sunny setting also help accentuate the sense of glamour.

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P&G Bold 2008Hideo Ishiguro, Daisuke Naito

[CM] P&G “Bold Fabric Softener” Fragrance Nuisance 2008

This commercial conveys, through an exchange between Hideo Ishiguro and Daisuke Naito, that using Bold fabric softener can restore a towel’s softness.

When Daisuke Naito looks saddened that his towel has become less soft, Hideo Ishiguro hands him a new towel, and Naito’s face lights up with happiness at how soft it feels.

But just when you think it’s a brand-new towel, it turns out they only used Bold—clearly showcasing how effective it is.

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P&G Bold “Full of Pink” VersionMiranda Kerr

P&G Bold New TV Commercial “Packed with Pink” / 30 seconds

Note also that the Bold liquid is pink—the commercial portrays a sense of glamour even from its appearance.

It shows Miranda Kerr returning from shopping, and the large stack of Bold behind her conveys trust in its glamour and effectiveness.

The visuals overall emphasize pink, further highlighting the fragrance’s luxurious feel.

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P&G Bold 2016Moe Yamaguchi, Cailin Russo

CM commercial: It's the pink Bold. 1440×810

This commercial conveys the softness and rich fragrance of laundry washed with Bold through Moe Yamaguchi’s expressions as she’s wrapped in it.

As Moe Yamaguchi shows a blissful look, Kaylin Russo appears and explains that it’s thanks to Bold’s effects.

The combination of the bright, sunny scenery with her happy expression clearly communicates how effective it is.

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P&G Lenor Eau de Luxe “Fragrance Runway” versionHaruka Ayase

[Lenor Eau de Luxe] Scent Runway 15 seconds

This commercial introduces Lenor Eau de Luxe, a newly launched fabric softener, and appeals by focusing on its biggest charm: the fragrance.

Haruka Ayase, who uses Lenor Eau de Luxe, appears before people who love scents, inviting them to experience the fragrance.

The blissful, dreamy expressions when they catch the scent clearly convey the richness of the aroma.

The predominantly white visuals also evoke the impression of a calm, refined fragrance.

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