Lovely commercial jingle

P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

P&G handles a wide range of everyday products, including laundry detergents and fabric softeners, dishwashing liquids, as well as deodorants, shampoos, and cosmetics.

Many of you probably have P&G products at home, and quite a few have likely seen P&G commercials as well.

In this article, we’ll showcase a comprehensive collection of commercials for P&G products.

Many of the ads are friendly and relatable, featuring popular talents and actors, and we’ll also touch on information about the cast.

If there’s a commercial you’ve been curious about, be sure to check it out.

P&G commercials. A compilation of ads for detergents, fabric softeners, deodorizers, and more (71–80).

P&G Bold “Full of Pink” VersionMiranda Kerr

P&G Bold New TV Commercial “Packed with Pink” / 30 seconds

Note also that the Bold liquid is pink—the commercial portrays a sense of glamour even from its appearance.

It shows Miranda Kerr returning from shopping, and the large stack of Bold behind her conveys trust in its glamour and effectiveness.

The visuals overall emphasize pink, further highlighting the fragrance’s luxurious feel.

Raise the rankinglower

Report a problem

P&G Bold 2016Moe Yamaguchi, Cailin Russo

CM commercial: It's the pink Bold. 1440×810

This commercial conveys the softness and rich fragrance of laundry washed with Bold through Moe Yamaguchi’s expressions as she’s wrapped in it.

As Moe Yamaguchi shows a blissful look, Kaylin Russo appears and explains that it’s thanks to Bold’s effects.

The combination of the bright, sunny scenery with her happy expression clearly communicates how effective it is.

Raise the rankinglower

Report a problem

P&G Lenor Eau de Luxe “Fragrance Runway” versionHaruka Ayase

[Lenor Eau de Luxe] Scent Runway 15 seconds

This commercial introduces Lenor Eau de Luxe, a newly launched fabric softener, and appeals by focusing on its biggest charm: the fragrance.

Haruka Ayase, who uses Lenor Eau de Luxe, appears before people who love scents, inviting them to experience the fragrance.

The blissful, dreamy expressions when they catch the scent clearly convey the richness of the aroma.

The predominantly white visuals also evoke the impression of a calm, refined fragrance.

Raise the rankinglower

Report a problem

P&G Bold 2008Tetsuji Tamayama, Shingo Suetsugu

P&G BOLD Detergent commercial

This commercial highlights the fact that the detergent contains fabric softener, showcasing its effects through Tetsuji Tamayama and Shingo Suetsugu.

In a humorous twist, during a sports scene they hold towels washed with Bold and become more focused on the softness than on the competition itself.

In the end, even their opponents gather and show bright, cheerful expressions, effectively conveying a sense of refreshment.

Raise the rankinglower

Report a problem

P&G Bold Laundry Daimyo “Room-Drying” VersionFuma Kikuchi

P&G Bold Commercial: 'Laundry Lord - Indoor Drying' 30-second Version

This commercial promotes how Bold Gel Ball solves one of the biggest laundry woes: the musty odor that occurs when drying clothes indoors.

Framed as a scene where the “Laundry Daimyo,” played by Fuma Kikuchi, is briefed on the product, it clearly explains why the odor problem is resolved.

The refreshing scenery in the scene where the daimyo dances also conveys that the smell has been thoroughly eliminated and everything feels fresh.

Raise the rankinglower

Report a problem

P&G “Gel Ball: Caution for Children” Version / For Households with Small Children: “How to Use” Version

P&G TV commercial: Caution regarding gel balls and children

For households with small children: How to use

Gel pods draw attention for their convenience, but there are also points to be careful about.

This commercial highlights precautions for gel pods and calls on households with children to be mindful.

Because small children may put anything in their mouths out of curiosity, it explains that gel pods—being easy to hold—should be stored out of children’s reach.

It clearly teaches that, even if something is convenient, placing it where it’s easy to grab is not a good idea.

Raise the rankinglower

Report a problem

P&G Lenor Ultra Deodorant “From now on, hands‑off deodorizing” editionShuzo Matsuoka

Lenor Ultra Deodorant: From Now On, Hands‑Off Deodorizing — 30 Seconds

This commercial depicts Lenor Ultra Deodorant solving the problem of laundry odors that just won’t go away when you dry clothes indoors.

Shuzo Matsuoka appears before the troubled woman and cheerfully conveys the effectiveness of Lenor Ultra Deodorant.

A key point is that Matsuoka has an elephant’s trunk—this visual emphasizes the elimination of odors.

Raise the rankinglower

Report a problem