P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.

P&G Lenor Antibacterial Beads “Shuuzō Goes!” Version / “Quiz” VersionShuzo Matsuoka

Lenor Antibacterial Beads: Shuzo’s On the Go (30 seconds)

Lenor Antibacterial Beads – Quiz Version (Long)

This is a series of commercials in which Shuzo Matsuoka, appearing as “Shu-Zo,” promotes the appeal of Lenor Antibacterial Beads in various ways.

In the pattern where he goes around town asking for opinions, it depicts him being impressed by the candid feedback on what effects people experienced from using the product.

In the quiz-style pattern, the effects are conveyed in an easy-to-understand way.

It comically portrays what kinds of problems the product helps solve and how the fragrance transforms.

Overall, the ads convey the benefits in a fun, lively manner, leaving an impression that makes you want to give it a try.

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P&G Lenor Aroma Jewel “Shasha’s Song” VersionHaruka Ayase

P&G Lenor Aroma Jewel Commercial 'Shasha's Song' Version 30 Seconds

This commercial showcases how easy it is to use Aroma Jewel through Haruka Ayase’s light, effortless movements.

It conveys that simply adding it before doing the laundry delivers luxurious scents reminiscent of a hotel lobby, hand creams, and perfumes.

The distinctive “sha-sha” sound representing the Aroma Jewel beads and the music are memorable, further emphasizing its ease of use.

The visuals that convey the spread of the fragrance and her blissful expressions also highlight both the simplicity and the high quality.

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P&G Lenor Happiness “Plotting Switch” (version)Erika Sawajiri,

P&G Lenor HAPPINESS Commercial 'Scheming Switch' 30 seconds

This commercial expresses the expansive fragrance of Lenor Happiness through a scene of two people watching fireworks side by side.

It humorously portrays how the character’s attention is drawn to a sudden whiff of scent from the side, causing them to miss the fireworks.

The fact that Erika Sawajiri realizes the character is being distracted by the fragrance also adds an amusing twist to the story.

Further highlighting the calm atmosphere of such an ordinary everyday moment is the song “Just The Way You Are” by EXILE’s ATSUSHI.

The gentle vocals layered over the serene sound convey a relaxed mood.

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P&G Lenor Happiness “A Life with Flowers”Riho Yoshioka

Riho Yoshioka beams with happiness surrounded by flowers — Lenor Happiness new CM: “Life with Flowers”

This commercial conveys the rich fragrance of Lenor Happiness, inspired by the image of Riho Yoshioka surrounded by flowers.

The unique depiction of flowers blooming from clothing is striking, illustrating how the scent spreads and stays well.

Further emphasizing the gentle atmosphere of the flower-filled visuals is Salyu’s song “Stay Happiness.” Centered on an acoustic sound, its soft tones play lightly, and together with the vocals, it conveys everyday happiness and relaxation.

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P&G Lenor Happiness “Happiness Within a 30 cm Radius”Haruka Ayase

Lenor Happiness TV commercial: “Happiness Within a 30 cm Radius” 30 seconds (Kana Nishino – “I Like You”)

This commercial portrays how the scent of Lenor Happiness spreads clearly to those around you, expressed through the everyday lives of various people.

It shows how the fragrance extends within a 30 cm radius and how that leads to everyday happiness, narrated by Haruka Ayase.

Enhancing the gentle, happiness-filled mood of the visuals is Kana Nishino’s song “Kimi ga Suki.” The tender vocals layered over the soothing sound are striking, and together with the lyrics that convey heartfelt feelings, they evoke an image of savoring happiness.

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P&G Ariel Sports Liquid Detergent “Birth” EditionNaomi Osaka

P&G ARIEL SPORTS Ariel Sports Commercial “Birth” Version 30 Seconds

This commercial promotes Ariel as the solution to the inevitable sweat and grime that come with working hard in sports.

It focuses on Naomi Osaka, depicting in detail what kinds of stains might occur and where.

It also shows which ingredients in Ariel Sports are effective against those stains and what happens when it’s used.

The change in brightness between the before and after shots conveys the impression that the clothes become fresher.

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P&G Febreze Fabric Refresher Deodorizes + Removes Wrinkles! “You can do this with Febreze too! 72-hour antibacterial protection as well!” VersionSho Hirano, Tomio Umezawa

P&G Febreze Dual Disinfection + Deodorization TV Commercial: “You can do this with Febreze too! 72-hour antibacterial protection!” 15 seconds

Housekeeper Mr.

Sho Hirano is spraying Febreze on a sofa when Mr.

Tomio Umezawa appears and says, “Thanks for your hard work every day!” However, Mr.

Hirano replies, “You only need Febreze once every three days.” Hearing this, Mr.

Umezawa gets flustered, saying, “My grandchild touches it, so you have to do it every day!” But it’s then explained that Febreze’s antibacterial effects actually last for 72 hours.

It’s a commercial that conveys peace of mind by highlighting the long-lasting antibacterial protection.

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Hane Keisuke

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