P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.

P&G Lenor Happiness “Happiness Within a 30 cm Radius”Haruka Ayase

Lenor Happiness TV commercial: “Happiness Within a 30 cm Radius” 30 seconds (Kana Nishino – “I Like You”)

This commercial portrays how the scent of Lenor Happiness spreads clearly to those around you, expressed through the everyday lives of various people.

It shows how the fragrance extends within a 30 cm radius and how that leads to everyday happiness, narrated by Haruka Ayase.

Enhancing the gentle, happiness-filled mood of the visuals is Kana Nishino’s song “Kimi ga Suki.” The tender vocals layered over the soothing sound are striking, and together with the lyrics that convey heartfelt feelings, they evoke an image of savoring happiness.

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kappamaki

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P&G Ariel Sports Liquid Detergent “Birth” EditionNaomi Osaka

P&G ARIEL SPORTS Ariel Sports Commercial “Birth” Version 30 Seconds

This commercial promotes Ariel as the solution to the inevitable sweat and grime that come with working hard in sports.

It focuses on Naomi Osaka, depicting in detail what kinds of stains might occur and where.

It also shows which ingredients in Ariel Sports are effective against those stains and what happens when it’s used.

The change in brightness between the before and after shots conveys the impression that the clothes become fresher.

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P&G Febreze Fabric Refresher Deodorizes + Removes Wrinkles! “You can do this with Febreze too! 72-hour antibacterial protection as well!” VersionSho Hirano, Tomio Umezawa

P&G Febreze Dual Disinfection + Deodorization TV Commercial: “You can do this with Febreze too! 72-hour antibacterial protection!” 15 seconds

Housekeeper Mr.

Sho Hirano is spraying Febreze on a sofa when Mr.

Tomio Umezawa appears and says, “Thanks for your hard work every day!” However, Mr.

Hirano replies, “You only need Febreze once every three days.” Hearing this, Mr.

Umezawa gets flustered, saying, “My grandchild touches it, so you have to do it every day!” But it’s then explained that Febreze’s antibacterial effects actually last for 72 hours.

It’s a commercial that conveys peace of mind by highlighting the long-lasting antibacterial protection.

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Hane Keisuke

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P&G Febreze Fabric Quick-Dry Jet is here! Febreze can do this too! “Old vs. New Showdown” editionSho Hirano, Shuzo Matsuoka

P&G Febreze PREMIUM Quick-Dry Jet TV Commercial “You can do this with Febreze too! New vs. Old Showdown” 30 seconds

In this commercial featuring Shuzo Matsuoka and Sho Hirano playing senior and junior housekeepers, the two split up and spray Febreze around a large room.

Matsuoka uses the old model, while Hirano uses the new one, and Hirano finishes his assigned area in no time.

That’s because the new model can spray continuously without the mist cutting off, making it easy to cover a wide area.

Thanks to this side-by-side comparison of the old and new models, the strengths of the new Febreze really stand out!

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Hane Keisuke

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P&G Febreze Fabric Deodorizer + Wrinkle Remover! “You can do this with Febreze too!” EditionSho Hirano, Tomio Umezawa

P&G Febreze Dual Sanitizing + Deodorizing Commercial: “You Can Do This with Febreze Too!” 30-second Version

Mr.

Tomio Umezawa asks Mr.

Sho Hirano, who plays the housekeeper, to do something about the odor and wrinkles because he wants to wear this shirt today.

Mr.

Hirano immediately sprays Febreze.

Mr.

Umezawa says, “Isn’t that a deodorizer?” and claims Febreze can’t remove wrinkles, but there’s no need to worry.

The new Febreze is promoted as not only deodorizing but also smoothing out wrinkles.

In no time, the shirt looks neat, and the satisfied expression on Mr.

Umezawa’s face and the confident look on Mr.

Hirano’s clearly convey how convenient Febreze is.

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Hane Keisuke

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Febreze by P&G: “The Lifespan of a Deodorizer” (version)Daigo, Shunsuke Michieda

P&G Febreze Car Commercial “The Lifespan of a Deodorizer” 15 seconds

In a commercial comparing the old and new versions of Febreze Car, Daigo plays the old model and Shunsuke Michieda plays the new one.

When Michieda sees Daigo gasping for breath—“Hah, hah…”—he checks on him with concern, and it seems the old model is nearing time for a replacement.

When Daigo asks, “You too?” Michieda cheerfully replies, “I’m fine!” highlighting that the new Febreze Car lasts for up to eight months.

By personifying the product, the commercial clearly conveys its features.

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P&G Febreze for Fabrics: You can do this with Febreze too! “Uika’s Quick Drop-Off” versionShunsuke Michieda, First Summer Uika

P&G Febreze Double Sanitizing + Deodorizing Commercial: “You Can Do This with Febreze Too! Uika’s Quick Placement” 30-Second Version

In this commercial, Shunsuke Michieda appears as the housekeeper at First Summer Uika’s home.

When Michieda goes to wash a shirt that was left out, Uika hurriedly stops him.

Her reason: she’d only worn it once and planned to wear it again today, so she left it out.

But on closer look, it’s wrinkled and has a bit of an odor.

That’s when Michieda brings out Febreze.

A quick spray and the smell and wrinkles are gone.

Since many of us have had the experience of leaving out clothes we’ve only worn once, the use case is easy to understand, making this a highly relatable commercial.

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Hane Keisuke

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