P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
P&G handles a wide range of everyday products, including laundry detergents and fabric softeners, dishwashing liquids, as well as deodorants, shampoos, and cosmetics.
Many of you probably have P&G products at home, and quite a few have likely seen P&G commercials as well.
In this article, we’ll showcase a comprehensive collection of commercials for P&G products.
Many of the ads are friendly and relatable, featuring popular talents and actors, and we’ll also touch on information about the cast.
If there’s a commercial you’ve been curious about, be sure to check it out.
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P&G commercials: A collection of ads for detergents, fabric softeners, deodorizers, and more (21–30)
P&G Bold “White Tea” editionFuma Kikuchi, IKKO
This commercial features Fuma Kikuchi as the “Laundry Lord,” conveying the appeal of Bold through his reactions.
This time, the focus is on a massage scene, depicting a sequence where he’s moved by the scent emanating from a towel.
At the very moment he experiences the fragrance, IKKO enthusiastically chimes in with words of agreement, adding a comedic touch.
From there, the ad clearly explains the reason behind the scent, and because the flow is humorous, it also conveys a desire for viewers to try it casually.
P&G Lenor Happiness “Astonishingly Luxurious Experience” (version)Riho Yoshioka, Marika Matsumoto
This commercial introduces Lenor Happiness’s Yume-Fuwa Touch, which delivers cashmere-like smoothness.
It showcases, with lavish visuals, how simply washing with it makes knits softer.
The narrative has Marika Matsumoto surprised by how much more comfortable her clothes feel than before, with Riho Yoshioka responding—clearly conveying the product’s effectiveness through her reaction.
The pronounced reactions are a key point, giving the impression that the luxurious feel on the skin is also being expressed.
P&G Lenor “Lenor Eau de Luxe: Sunday” VersionChiba Yuka
This commercial expresses the fragrance of the Lenor Eau de Luxe series by layering Yuka Chiba’s relaxed everyday life with Sazae-san’s gentle illustrations.
It depicts her sleeping wrapped in a comforter, highlighting how the soft smile she shows there conveys that the scent supports relaxation.
It also shows her after she wakes up in her daily routine and how the fragrance spreads in that scene, which effectively demonstrates both its diffusion and its lasting power—an important point of the ad.
P&G Lenor Antibacterial Beads “Still Don’t Know” VersionYuki Amami
This commercial features Yuki Amami powerfully introducing Lenor’s antibacterial beads that deliver boil-wash-level odor elimination.
Because yellowing and odors start to bother you quickly, early action is crucial—and these antibacterial beads are the perfect solution.
The ad explains which ingredients work and how, and conveys how that leads to greater comfort.
The refreshing visuals showing odors being eliminated also leave a strong impression of the product’s effectiveness.
P&G Lenor Happiness “Bath Towel & Hand Towel Absorbency” VersionRiho Yoshioka, Marika Matsumoto
This commercial portrays how Lenor Aroma Jewel not only enhances fragrance but also improves quality, shown through casual everyday moments with Riho Yoshioka and Marika Matsumoto.
It highlights towel quality—despite not having used a hair dryer yet, their hair is already starting to dry—conveying increased absorbency.
By demonstrating this boost in absorbency, the ad also emphasizes how it differs from conventional fabric softeners.
Because the effectiveness is conveyed through everyday conversation, it also suggests the product is easy to use in daily life.
P&G Lenor Antibacterial Beads: “Deodorize the Whole Family”Yuki Amami, Kensuke Sasaki, Akira Hokuto
This commercial portrays the odor-related concerns faced by the family of Kensuke Sasaki and Akira Hokuto, and conveys that Lenor’s ultra-deodorizing power solves them.
It directly addresses the common problem of smells coming back with regular fabric softeners, and, together with narration by Yuki Amami, shows how easily those odors can be eliminated.
It also depicts various laundry-related odors, giving a sense of the product’s broad effectiveness.
The final scenes, where everyone’s expressions turn into smiles, leave a fresh, uplifting impression.
P&G Lenor Super Deodorant “Shuzo Appears” VersionShuzo Matsuoka
This commercial features Shuzo Matsuoka appearing as “Shu-Zou,” a character highly sensitive to smells, using his reactions to highlight the effectiveness of Lenor Super Deodorant.
It comically portrays the everyday moments when odors become a concern through Matsuoka’s movements, then shows how Lenor is the perfect solution for those troubles.
The imagery that evokes the fresh scent after using the product is also memorable, conveying how it can brighten your everyday life.
Matsuoka’s reactions—his expressions when he senses an unpleasant smell and his smile after deodorization—make the visuals especially appealing.