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P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

P&G handles a wide range of everyday products, including laundry detergents and fabric softeners, dishwashing liquids, as well as deodorants, shampoos, and cosmetics.

Many of you probably have P&G products at home, and quite a few have likely seen P&G commercials as well.

In this article, we’ll showcase a comprehensive collection of commercials for P&G products.

Many of the ads are friendly and relatable, featuring popular talents and actors, and we’ll also touch on information about the cast.

If there’s a commercial you’ve been curious about, be sure to check it out.

P&G commercials. A compilation of ads for detergents, fabric softeners, deodorizers, and more (71–80).

P&G Bold Tokimeki Laundry “Bath” VersionYuta Hiraoka, Nene Otsuka

Bold TV Commercial: 'Heart-Throbbing Laundry – Bath' Edition

This commercial starts with a scenario where someone notices a pleasant scent from the person sitting next to them on a bus, and goes on to appeal the fragrance you get when using Bold.

It conveys that using Bold eliminates unpleasant odors and highlights a lovely scent—so effective that it can even move those around you.

With Yuta Hiraoka and Nene Otsuka showing gentle smiles, it also gives the impression of a refreshingly clean finish after washing.

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P&G Bold Orange Gel Ball “Fragrance” VersionKailin Russo

P&G TV commercial – New release: Bold Orange Gel Ball, Fragrance Edition – Yamada Cameron

This commercial promotes the launch of the orange gel pods following the pink ones, highlighting that you can now enjoy a new fragrance.

Featuring Cailin Russo in a distinctive outfit, she cheerfully introduces the product, conveying the uplifting feeling of its glamorous scent.

It also emphasizes that this is the third detergent after the pink version and clearly explains how easy it is to use.

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P&G Bold 2008Hideo Ishiguro, Daisuke Naito

[CM] P&G “Bold Fabric Softener” Fragrance Nuisance 2008

This commercial conveys, through an exchange between Hideo Ishiguro and Daisuke Naito, that using Bold fabric softener can restore a towel’s softness.

When Daisuke Naito looks saddened that his towel has become less soft, Hideo Ishiguro hands him a new towel, and Naito’s face lights up with happiness at how soft it feels.

But just when you think it’s a brand-new towel, it turns out they only used Bold—clearly showcasing how effective it is.

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P&G commercials. A compilation of commercials for detergents, fabric softeners, deodorizers, etc. (81–90)

P&G Bold “Full of Pink” VersionMiranda Kerr

P&G Bold New TV Commercial “Packed with Pink” / 30 seconds

Note also that the Bold liquid is pink—the commercial portrays a sense of glamour even from its appearance.

It shows Miranda Kerr returning from shopping, and the large stack of Bold behind her conveys trust in its glamour and effectiveness.

The visuals overall emphasize pink, further highlighting the fragrance’s luxurious feel.

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P&G Bold 2016Moe Yamaguchi, Cailin Russo

CM commercial: It's the pink Bold. 1440×810

This commercial conveys the softness and rich fragrance of laundry washed with Bold through Moe Yamaguchi’s expressions as she’s wrapped in it.

As Moe Yamaguchi shows a blissful look, Kaylin Russo appears and explains that it’s thanks to Bold’s effects.

The combination of the bright, sunny scenery with her happy expression clearly communicates how effective it is.

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P&G Braun “BRAUN Series 9 Pro+: Toward Zero Evening Stubble”Ryohei Suzuki

BRAUN Series 9 Pro+ — Zero stubble by evening

This is a commercial featuring actor Ryohei Suzuki introducing the functionality of the Braun Series 9 Pro+ shaver.

Suzuki, who says, “On days with all-day shoots, I start worrying about my beard by evening,” tries out the Series 9 Pro+.

He’s surprised that, even after shaving in the morning, the Series 9 Pro+ can deliver an even closer shave.

Thanks to this deep-shaving performance, the ad emphasizes that you can go through the evening without worrying about your beard.

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P&G Lenor Aroma Jewel “Especially for the Cold Season” VersionHaruka Ayase

Lenor Aroma Jewel — especially for the cold season — 15 seconds

Especially in the cold season, there are times—like when you’re on a crowded train or indoors—when you end up sweating because you’re wearing layers, right? The ad shows that even in those moments, using Lenor Aroma Jewel will help with a smooth, dry feel and a pleasant fragrance.

It depicts situations everyone has probably experienced, making the commercial feel relatable and close to everyday life.

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