Pocky commercials: A roundup of memorable ads [Ezaki Glico]
Pocky is one of Ezaki Glico’s signature snacks—surely everyone has tried it at least once, right?
Its distinctive look—pretzel sticks coated in chocolate—and the ease of snacking are a big part of its appeal.
Speaking of Pocky commercials, there have been many memorable ones over the years, starting with the ads where people show off dances to the background music.
In this article, we’ll introduce a wide range of those commercials, both old and new, all at once!
We’ll also cover the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
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Pocky commercials. A compilation of memorable ads [Ezaki Glico] (21–30)
Glico Pocky Afternoon Indulgence “Couple’s Time” VersionRie Miyazawa, Koji Okura
This commercial features Rie Miyazawa and Koji Okura as a married couple, depicting how Pocky’s Gogo no Zeitaku (“Afternoon Indulgence”) gently enriches their time together.
After reflecting on having said too much, Rie Miyazawa suggests taking a break with Afternoon Indulgence to Koji Okura, and the ad portrays the two gradually returning to smiles, creating a warm, gentle mood.
Underscoring this tender atmosphere is the song Majestic by B’z.
Its acoustic tones and calm rhythm are striking, and when combined with the group’s signature strength, they powerfully convey a forward-looking, positive feeling.
Ezaki Glico Pocky Share Happy: ‘Seven People Appear’ VersionSandaime J Soul Brothers from EXILE TRIBE
This commercial portrays the excitement of having Pocky by your side, starting with the members of Sandaime J Soul Brothers walking down the red carpet.
As various people gather around the cheerful group, it also expresses the connections between people formed through Pocky.
The song that further highlights the fun, uplifting atmosphere depicted in the visuals is J.S.B.
HAPPINESS by Sandaime J Soul Brothers from EXILE TRIBE.
As the title suggests, the track carries an overall gentle tone, and the powerful vocals layered over its soft sound convey a positive, forward-looking emotion.