Speaking of 'Ahem!': Ryukakusan commercials. A roundup of ads for the medicine and throat lozenges.
Ryukakusan, well-known for its catchphrase “Gohon! to ieba Ryukakusan” (“When you cough, think Ryukakusan”).
From medicine to throat lozenges, they offer products that care for your throat in many forms.
Many of you have probably relied on them when your throat wasn’t feeling well, right? In this article, we’ll introduce a whole lineup of Ryukakusan commercials! Lately, the star-studded casts have been creating quite a buzz, haven’t they? The nostalgic touches in the commercials—like rakugo storytellers, kabuki actors, geisha, and festivals—are also part of the appeal.
Now, let’s take a look at Ryukakusan’s commercials!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [March 2026] Roundup of the Latest Trending Commercial Songs
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Actor] A collection of commercials featuring Ryuhei Matsuda. The humorous ones are appealing too.
- Compilation of commercials featuring Mana Ashida. Introducing the latest ads as well as her past appearances.
- Commercials featuring Ayami Nakajo. A comprehensive showcase of both new and old.
- A compilation of commercials featuring Honoka Matsumoto, showcasing both old and new ones.
- A roundup of commercials featuring Kento Kaku. These humor-filled ads are a must-see!
- Summary of GU commercials: appealing casts and direction that capture the latest trends.
- Commercials by Saishunkan Pharmaceutical. A collection of commercials for Domohorn Wrinkle and others.
- Shionogi commercials: A collection of ads for SEDES and other medicines
[Ahem! Speaking of which] Ryukakusan commercials. A compilation of medicine and throat lozenge ads (21–30)
Ryukakusan: For festival-throat too, Ryukakusan — “Aomori Nebuta Festival 2025” editionNEW!
It shows scenes from Aomori Prefecture’s Nebuta Festival, counted among the three great festivals of Tohoku.
In addition to dynamic footage of the powerful nebuta floats, participants are shown dancing while shouting loudly.
Along with everyone’s joyful expressions and raised voices, it clearly promotes that Ryukakusan is the go-to for throat care.
Ryukakusan Ryukakusan Direct “Master and Disciple” VersionShinosuke Tatekawa, Harunosuke Tatekawa
This is a commercial for Ryukakusan Direct featuring Shinosuke Tatekawa and his apprentice, Harunosuke Tatekawa.
When you think of rakugo, you might picture the familiar gesture of using a fan as chopsticks to mimic eating soba, but in this CM they’re practicing the gesture for taking Ryukakusan Direct.
The way he gives passionate, angle-precise instruction is somehow heartwarming, and the result is a commercial that keeps you watching to the end.
Ryukakusan Throat Refreshing Tablets: ‘Master and Disciple’ VersionShinosuke Tatekawa, Harunosuke Tatekawa
This commercial portrays an exchange between Shinosuke Tatekawa and Harunosuke Tatekawa as master and apprentice around the phrase “Are you taking me lightly?” while also promoting a throat-refreshing tablet.
He forcefully denies that he’s “belittling” his master, yet it turns out he’s actually “licking” a throat-refreshing tablet in his mouth—the story unfolds around these two meanings of “nameru” (to belittle/to lick).
The light, snappy dialogue and the pair’s changing expressions clearly convey a fun, lively atmosphere.
Ryukakusan Direct: “Even for a geisha’s throat” versionKimi Isamu
This commercial features a real geisha and introduces Ryukakusan Direct, which can be taken without water.
The sight of Kimi Isamu gracefully performing a beautiful dance makes a strong impression for a TV ad, doesn’t it? The background music is a piece called “Yoimachigusa,” performed by flutist Ryuta Fujii and erhu player Huo Xiaojun.
Ryukakusan Throat Refreshing Tablets: “Even for a Geisha’s Throat”Kimi Isamu
This is a commercial promoting that Ryukakusan Throat Refresh Tablets also help geisha with their throats.
Set to music, it first shows them dancing gracefully, and then reveals that they were secretly carrying the Throat Refresh Tablets.
It highlights how compact they are—easy to carry and easy to pop into the mouth.
The piece playing behind the dance is “Yoi Machigusa,” performed by Ryuta Fujii and Huo Xiaojun.
With its unique Japanese atmosphere created by overlapping flute and erhu, the music enhances a calm yet elegant mood.