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Speaking of 'Ahem!': Ryukakusan commercials. A roundup of ads for the medicine and throat lozenges.

Ryukakusan, well-known for its catchphrase “Gohon! to ieba Ryukakusan” (“When you cough, think Ryukakusan”).

From medicine to throat lozenges, they offer products that care for your throat in many forms.

Many of you have probably relied on them when your throat wasn’t feeling well, right? In this article, we’ll introduce a whole lineup of Ryukakusan commercials! Lately, the star-studded casts have been creating quite a buzz, haven’t they? The nostalgic touches in the commercials—like rakugo storytellers, kabuki actors, geisha, and festivals—are also part of the appeal.

Now, let’s take a look at Ryukakusan’s commercials!

[Ahem! Speaking of which] Ryukakusan commercials. A compilation of medicine and throat lozenge ads (21–30)

Ryukakusan Ryukakusan Direct “Kanda Festival 2023” Version

[CM] Ryukakusan Direct “Kanda Festival 2023” Version 15 Seconds — Ryukakusan Co., Ltd.

While the world hadn’t fully settled down yet, everyday life was gradually returning to what it had been a few years earlier, and in 2023 the Kanda Festival in Akihabara, Tokyo was held for the first time in four years.

Since full-throated cheering was back, the commercial is structured to naturally lead into using Ryukakusan Direct to take care of your throat.

With actual footage from the festival, you can enjoy powerful, dynamic visuals!