These days, whether it’s a restaurant or an electronics store, you hear in-store BGM almost everywhere you go.
Many shops use commercial cable services to play popular songs from Japan and abroad, but quite a few use original tracks as well.
Among these BGMs, there are plenty of highly addictive tunes that have quietly gained popularity.
In this article, we’ll introduce a bunch of those catchy in-store BGMs all at once.
See if you can find any songs that have stuck in your memory!
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Pick-up of famous in-store BGM. A roundup of buzzworthy and catchy tracks (1–10).
BGM that includes the store’s name in the lyrics has a unique charm, doesn’t it? With that in mind, I’d like to introduce the in-store BGM of Jimukichi.
Jimukichi is a supermarket specializing in stationery, with 21 locations nationwide.
Inside the stores, they play music designed to boost customers’ spirits.
Set to an electronic-style sound, the lyrics straightforwardly convey Jimukichi’s low prices and fun atmosphere.
There’s even a rap-like section partway through, making it full of highlights to enjoy.
Mind, Body, Energy.NEW!
The song “Kokoro, Karada, Genki.” is the image song for the nationwide drugstore chain Cocokarafine and is also played in their stores.
It opens with music box-like sounds and proceeds with light tones and rhythms throughout, conveying a sense of relaxation.
The lyrics depict everyday happiness, which reflects Cocokarafine’s commitment to being close to people’s daily lives.
Overall, it’s a track with a gentle atmosphere that reminds you of the simple joys found in everyday life.
Help!NEW!
This is a piece of background music that sometimes plays inside Ito-Yokado, a supermarket chain operating across a wide area mainly in the Kanto region, including Tokyo.
The song is the Beatles’ “Help!”, and, in line with its title, it’s used as a message to employees when additional support is needed at the registers.
Even during busy periods when extra help is required at the checkout, the store’s consideration ensures that customers don’t sense the strain.
With its lively rhythm and sound, the track seems to convey a message encouraging customers to enjoy their shopping experience.
New Do Passion PriceNEW!
This piece promotes the details of Don Quijote’s brand “Jonetsu Kakaku,” which is developed with the mindset of creating together with customers, set to song.
It powerfully expresses the desire to surprise people with both the product concepts and the prices, and conveys a message inviting enjoyment in many different ways.
The tense, dramatic sound is striking as well, conveying confidence in the products and a stance of reshaping conventional wisdom.
The alternating flow of song and commentary creates a contrast that strongly emphasizes what they want to communicate.
Ramen Yamaokaya Music Ver.1NEW!
This is a song beloved as the in-store BGM of Ramen Yamaokaya, a popular ramen chain headquartered in Sapporo, Hokkaido and operating nationwide.
Its gentle sound, which also carries a retro vibe, and the clear, soaring vocals are striking, conveying a warm, tender atmosphere.
The lyrics strongly promote Yamaokaya’s addictive flavor, expressing not only deliciousness but also a sense of familiarity.
Through its warm feel, the song seems to convey a wish for people to embrace it as part of their everyday lives with a sense of closeness.
Zagzag SongNEW!
This is the theme song of ZAGZAG, a drugstore chain operating mainly in Okayama Prefecture and various other regions, and it’s also familiar as in-store BGM.
Its brisk sound conveys a refreshing atmosphere, and the soaring, resonant vocals layered over it bring out a sense of brightness.
The lyrics express everyday happiness and a commitment to supporting the community, clearly delivering a positive message.
The content also conveys a warmth that reflects a strong local focus and a desire to support users’ daily happiness.
Yobikomi-kun No. 4
Have you ever heard a high-pitched, poppy melody at Don Quijote or in the fresh food section of a supermarket? That’s the background music played by a product called “Yobikomi-kun,” sold by Gunma Electric Co., Ltd.
Not many people have seen it in person, but it actually looks cute—with a speaker that has a face and little hands.
Next time you hear the tune in a store, try looking for him.
By the way, the melody was composed with the intention of boosting customers’ desire to buy.
What about Nakau?NEW!
This song is the theme for Nakau, a nationwide rice bowl and udon chain headquartered in Minato Ward, Tokyo, and it’s also familiar as the in-store BGM.
Its cheerful sound and buoyant vocals really highlight the joy of eating.
The lyrics are simple, calling on listeners to eat at Nakau, and they express both deliciousness and fun.
The catchy lyrics, featuring memorable phrases that make clever use of the name “Nakau,” leave a strong impression.