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[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Collection [2026]

You’ve probably seen Taisho Pharmaceutical’s commercials a lot—they’re the company behind products like Lipovitan D and Pabron.

In particular, the long-running “Fight! Ippatsu!” catchphrase from the Lipovitan D ads is familiar to many people.

Taisho Pharmaceutical also puts a lot of care into the music used in their commercials, and plenty of viewers find themselves wondering, “What was that song playing in the ad?” In this article, we’ll introduce the music featured in Taisho Pharmaceutical’s commercials.

We’ve picked out everything from high-quality original tracks made just for the ads—so polished they could be standalone releases—to tie-in songs by popular artists.

Be sure to give them a listen!

[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Compilation [2026] (21–30)

Coppertone 'Selfie' Version

Original songKaori Takeda

[Alice Hirose] Coppertone commercial

From the sunscreen brand Coppertone, this appeared in the “Selfie” segment.

The featured performer is Alice Hirose, playing a cheerful girl having fun at the beach.

Her bright smile shines against the pop, tropical sound.

Since she’s usually known for her long hair, the ponytail gives her a fresh new look and is really lovely.

en
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Taisho Pharmaceutical, VICKS TV commercial “Fruit Bell” version

This is the VICKS Medicated Drops “Fruit Bell” commercial featuring Mikako Tabe, known for the familiar “Nodo ni Vicks” sound logo.

Mikako Tabe hums the familiar sound logo while striking fruit with mallets.

The background music that follows, with a samba-like vibe, is lively and cheerful.

It’s also noteworthy that bell sounds are incorporated, tying back to the scene early in the commercial where Tabe was hitting the fruit.

Pabron Ace Pro: Professor Kikime Episode

Original songIdutsu Akio

[Soundtrack Memories 5] #6 Kaibutsu-kun / Akio Izutsu
Original songIdutsu Akio

The song playing in the Pabron Ace Pro commercial featuring Yosuke Eguchi as a university professor is an original CM track composed by Akio Izutsu.

In addition to creating many commercial songs, Izutsu actively composes music for films and TV dramas and releases his own albums.

In this Pabron Ace Pro CM, the track is notable for its exhilarating horn-section melody, and the driving feel created by the upright bass and drums is irresistibly catchy when you listen to it!

Hane Keisuke
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Lipovitan for Sports: “For That Moment.”

Original songJōji Uzzu

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Original songJōji Uzzu

The Lipovitan for Sports commercial featuring numerous athletes, including rugby player Michael Leitch, uses a grand and powerful song.

This track, which even evokes the impact of “This Is Me” from the film The Greatest Showman, was reportedly an original piece created for the commercial.

It was composed by Fumitake Igarashi, who produces extensively under the name Eager Lush, and performed by American singer-songwriter George Woods.

It’s a cool song that matches the strength and toughness of the athletes.

Hane Keisuke
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Moisturizing brightening skincare brand AdryS “I fell in love for the first time” version

Original songNagano Akira (APOGEE)

The song playing in the AdryS commercial featuring Rika Izumi is an original track for the ad, composed by Ryo Nagano, the vocalist of the rock band APOGEE.

In addition to this, Nagano has worked on numerous other commercial songs, so you’ve probably heard his music without realizing it.

This track is a refreshing, clean-sounding piece that perfectly matches the commercial’s emphasis on clarity.

The layered vocalises and the light, mid-tempo yet lively drum beat are particularly striking.

Hane Keisuke
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