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Lovely commercial jingle

Memorable Commercials [2021]

“This song is great!” 2021 was full of commercial jingles that made you want to say just that.

CM songs that highlight a product’s or brand’s appeal tend to stick with us.

They make you hum along without thinking, or reach for your smartphone to look them up.

Why not take a look back at those memorable commercial tracks? A reunion with nostalgic tunes and encounters with new ones are surely waiting for you!

Memorable Commercials [2021] (1–10)

Amazon Prime: “That special time is surely the greatest benefit.”

Something RealZac Blanc

Japanese-to-English Translation: Something Real – Zac Blanc
Something RealZac Blanc

The song used for the 2021 Amazon Prime commercial “That special time is surely the greatest perk” is Zac Blanc’s “Something Real.” It’s a really moving commercial that captures the shifting distance between the couple played by Yukiya Kitamura and Shiho Takano.

The sound of “Something Real” also matches the story beautifully and makes it even more touching, so please check it out!

Kewpie Mix-in Pasta Sauce Tarako (cod roe)

Tarako, tarako, tarakokigurumi

When it comes to unforgettable commercial jingles, Kewpie’s “Tarako Tarako Tarako” definitely tops the list.

It’s sung by Kigurumi, a duo formed by two child actors.

Their costumes—wearing giant cod roe on their heads—were incredibly cute and became hugely popular.

At the same time, despite its cuteness, the song has touches that are a bit mysterious or even dark, and that contrast made the duo’s presence feel even more enigmatic.

Besides the Kigurumi version, there’s also a rendition sung by NOKKO, the former vocalist of Rebecca!

Kao Attack “An Ordinary Day” Version

the same storyHanbaato Hanbaato

The Same Story – Humbert Humbert
the same storyHanbaato Hanbaato

Humbert Humbert is a male-female acoustic duo formed in 1998.

This is their signature song “Onaji Hanashi” (The Same Story), released in 2005.

The story unfolds through a back-and-forth between “I” and “you.” At first it seems like an ordinary conversation—simple questions and answers—but as you read the lyrics, certain things become clear.

There’s a mysterious silence that appears in the middle of their exchange, and a lingering question: why do they always end up telling “the same story”? It’s because “you” are no longer in this world.

So even when they meet in a dream and talk, it becomes “the same story.” It’s very sad, but it also conveys a profound love for the other person.

There are many ways to interpret the song, and this is just one of them.

Memorable Commercials [2021] (11–20)

Deodorizing power

The Deodorizing Power SongMigeru

Miguel – The Song of Deodorant Power (Long Version)
The Deodorizing Power SongMigeru

A song by Miguel Guerreiro, a singer active in Japan and Portugal who has won a popular audition program.

He’s also known for forming units with artists like Takanori Nishikawa and Hitomi Shimatani for the “Shoushuuriki” commercial songs, where he showcased such overwhelming vocals that they were dubbed “an extravagant waste of vocal prowess.” Indeed, if a voice like that suddenly came from the TV in a commercial, first-time listeners would probably find themselves unable to look away.

As a commercial song where impact is crucial, it’s a track that etched a striking image into listeners’ minds.

Japan Coca-Cola “Sprite” - “Sprite: Instant Dive” edition

Adhesion☆NIGHTYabai T-shatsu Yasan

Yaba T’s new song “Collusion☆NIGHT” chosen for the Kanna Hashimoto-starring commercial — collusion again!? Sprite TV commercial “Sprite: Instant Dive” edition
Adhesion☆NIGHTYabai T-shatsu Yasan

Yabai T-Shirts Yasan has tons of addictive, catchy songs.

The track Iyuchaku☆NIGHT, which is used as the CM song for Sprite’s “Sprite Shunkan Dive” commercial featuring Kanna Hashimoto, is the lead track included on their 2020 single Spain no Himitsu.

With its sense of speed, exciting melody, and the distinctly quirky lyrics that are part of Yaba-T’s appeal, once you hear it, it’s guaranteed to stick in your head.

It’s also a great pick-me-up when you want to get hyped.

Nissin Cup Noodles PRO “Kapunu no Pro”

kabedon to the faceMayumura Chiaki

Chiaki Mayumura - “Kao Don” [Official Music Video]
kabedon to the faceMayumura Chiaki

A song by idol Chiaki Mayumura, who is also active as a singer-songwriter and entrepreneur and drew attention for her improvised songs based on on-the-spot prompts.

Chosen as the theme for a Nissin Cup Noodles commercial, it features memorable, comical lyrics that highlight the differences between men’s and women’s emotions.

The contrast between the pop yet unstable melody in the verses and the catchy chorus delivered over a rock sound creates a powerful impact and an addictive quality that makes you want to keep listening.

It’s a distinctive number that sticks in your ears even within the short span of a commercial.

Sumitomo Life 1UP

Yo, you there, kid.Takehara Pisutoru

Takahara Pistol – 'Hey, you there, youngster'
Yo, you there, kid.Takehara Pisutoru

While he belts out message-driven songs with a wild voice, he’s also a meticulous type who can’t stop worrying if the mic is off by even a centimeter—a charming gap that defines singer-songwriter Pistol Takehara.

The track, which has been featured in Sumitomo Life’s commercials, is a well-known song you hear on various TV programs.

With a chorus so impactful that just a single phrase instantly tells you what song it is, it’s a perfect fit for a commercial.

And yet it’s not a tune that panders to mainstream tastes; its straightforward lyrics leave a strong impression, making it irresistibly catchy—once you hear it, it sticks in your head.