Lovely commercial jingle

Memorable Commercials [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are so many commercials aired on TV throughout the year that really leave a lasting impression, aren’t there? Among them, how many 2023 commercials can you recall that stuck with you thanks to their captivating CM songs? Catchy melodies, lyrics that resonate with the heart, and those moving moments born from perfect harmony with the visuals.

In this article, we’ll introduce plenty of the CM songs that made waves in 2023.

From tunes that make you hum along to heartwarming tracks, you’re sure to find CM songs that left an impression on you.

Memorable Commercials [2023] (1–10)

Morinaga Seika in Jelly Energy Glucose: 'Energy for Thinking' Edition

determinationSUPER BEAVER

Yoshiharu Habu to play a match against a high school girl!? SUPER BEAVER’s newly written song “Kesshin” chosen for the commercial track; Morinaga’s “in Jelly Energy Glucose” new CM: “Energy for Thinking” edition

This is a song written by SUPER BEAVER—known for delivering messages that resonate with listeners’ hearts—specifically for a commercial.

It’s featured in a Morinaga Seika in Jelly (in Jelly) commercial, which stars Yoshiharu Habu and Shiori Akita.

The lyrics, infused with an encouraging message—“It’s okay to overreach; just charge forward!!”—are striking, making it a cheer song we’d love not only students but also adults to hear.

The driving, distinctly SUPER BEAVER sound and the straightforward vocals of lead singer Ryuta Shibuya enhance the song’s exhilarating feel.

Raise the rankinglower

Report a problem

Calbee Jagarico “The Thin Ones, The Can’t-Stop Ones” Ad

Original songasmi

This is a commercial announcing a new, thinner version of Calbee’s popular Jagabee snack.

The song, set to an original tune, highlights that the thinner sticks mean there are more pieces in each pack and a lighter, crispier texture.

The singer is the singer-songwriter asmi.

It’s exciting to see the unexpected casting of a popular artist!

Raise the rankinglower

Report a problem

Kinkando Kinkan “Palm-Sized” Version

Kinkan Song 2020Ōishi Masayoshi

This is a commercial that explains why Kinkan is effective for itching while highlighting its convenient palm-sized option.

The song by Masayoshi Oishi is another key point, and the bright feel of the sound and vocals conveys Kinkan’s refreshing, tingling sensation.

Raise the rankinglower

Report a problem

Memorable Commercials [2023] (11–20)

Lotte ZERO 'The Best of Both Worlds Zero Cacao 70%' Version

Original songDazubī

Despite being chocolate, Lotte ZERO is appealing because it contains no sugar or sweeteners.

In the “Delicious Bits Only ZERO Cacao 70%” version, the commercial opens with actress Hana Sugisaki looking longingly at a cake loaded with chocolate.

She seems to be mindful of sweets, but in the next scene she’s enjoying Lotte ZERO freely—and looking like she’s really savoring it.

The background music features an original song for the commercial sung by Dazbee, a vocalist from South Korea.

If her clear, transparent voice caught your ear, be sure to check out her other works as well.

Raise the rankinglower

Report a problem

Nissin Foods - This is Definitely Delicious♪ 'This is Definitely Delicious Harmony' Version

Original songChokoreeto Puranetto

This commercial powerfully showcases Chocolate Planet singing about Nissin’s uncompromising dedication to flavor embodied in “Kore Zettai Umai Yatsu♪.” The standout element is “Naikyara-kun,” a character from Chocolate Planet’s sketches, whose unique interjections add a striking accent to the dynamic vocals.

The scene of the two laughing together after the song also conveys the strong bond between the members of Chocolate Planet.

Raise the rankinglower

Report a problem

Oita Barley Shochu Nikaido: Beyond the Night

Nanban Planetta (Planet)Marionetto & Nanban BVNGO Mandorin Ōkesutora

Oita Mugi Shochu Nikaido TV Commercial: 'Beyond the Night' Version

This commercial conveys, through visuals and words, a sense of contemplation toward the moon gently illuminating the night town.

By depicting the moon not only alongside natural scenery such as the sea and sky, but also in homes and stage sets, it communicates the close relationship between people and the moon.

The light, rhythmic BGM “Namban Planetta (Planet)” is also striking, evoking the moon’s gentle glow and the slow passage of nighttime.

Finally, by highlighting the product name “Oita Mugi Shochu Nikaido,” it suggests a desire for the brand to be casually incorporated into everyday life.

Raise the rankinglower

Report a problem

Panasonic Homes “If You’re Going to Build a House” Version

If you’re going to build a houseMochida Kaori

Corporate brand commercial 'If you're going to build a house' version (30 seconds)

This song expresses Panasonic Homes’ belief that building an ideal home leads to a happy future.

With Kaori Mochida as a guest vocalist, it’s performed as a chorus together with 60 homeowners, which conveys a sense of human connection.

The warm, strings- and piano-centered sound strongly highlights the layering of voices.

The visuals of people of all ages singing together also powerfully convey the warmth of daily life and a hopeful outlook toward the future, making it a very heartwarming commercial.

Raise the rankinglower

Report a problem