Memorable Commercials [2023]
There are so many commercials aired on TV throughout the year that really leave a lasting impression, aren’t there? Among them, how many 2023 commercials can you recall that stuck with you thanks to their captivating CM songs? Catchy melodies, lyrics that resonate with the heart, and those moving moments born from perfect harmony with the visuals.
In this article, we’ll introduce plenty of the CM songs that made waves in 2023.
From tunes that make you hum along to heartwarming tracks, you’re sure to find CM songs that left an impression on you.
- Catchy commercial jingles [2023]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
- Memorable Commercials [2019]
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Memorable Commercials [2017]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Memorable Commercials [March 2025]
- Memorable Commercials [2021]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Catchy Commercial Jingles [2024]
- Memorable Commercials [November 2024]
- Memorable Commercials [January 2025]
Memorable Commercials [2023] (21–30)
Tacata’MAX
This commercial introduces “Singapore-style Laksa,” one of the most popular flavors in Nissin’s World Cup Noodles series.
The CM uses MAX’s song “Tacata’,” swapping the titular word with “Laksa” while explaining the dish.
By comparing it to familiar things, it conveys what the flavor is like, yet intriguingly never quite tells you what laksa actually is—an element that draws you in.
With a flashy vibe—like MAX’s dance overlaid with photo composites—it’s a unique ad that straightforwardly communicates the sense of the unknown.
Ching Ching ft. Nelly Furtado, TimbalandMs. Jade
The Apple Trade In commercial featured a song packed with onomatopoeia, didn’t it? It was pretty striking, so I bet many people remember it.
The song is “Ching Ching,” by rapper Ms.
Jade and singer Nelly Furtado.
In the track, the title phrase is repeated while it depicts a party getting lively.
By the way, “ching” is an onomatopoeic word for the sound of glasses clinking together.
ETANewJeans
Released in 2023 by the Korean girl group NewJeans, this track is crafted as an uptempo dance number.
Many people likely first heard it in an iPhone commercial, and the ad drew a lot of attention as soon as it began airing.
It also became a major talking point that the music video was shot on an iPhone 14 Pro.
It’s a song that even those who don’t usually listen to K-pop will probably recognize.
UnstoppableSia
This song by Australian singer-songwriter Sia, released in 2016, is probably familiar to many people.
That’s because it was featured in a Galaxy S22 Ultra commercial.
The distinctive chorus played in the ad.
The track is included on the album “This Is Acting.” Although she admits there’s a weak side within herself, she hides it and belts out, “No one can stop me!!” The lyrics, which feel like she’s rallying herself, are sure to give courage to many listeners.
Bridge Over Troubled WaterSimon&Garfunkel
This song, performed by Simon & Garfunkel, is a classic that offers comfort and hope to people living through difficult times.
Characterized by a warm, gospel-influenced melody and deeply resonant lyrics, it has been loved by many since its release in 1970.
Born amidst social turmoil—such as the Vietnam War and the Nixon era in the United States—the song continues to be used in various charitable efforts, providing courage and solace to listeners.
It’s a recommended track for anyone trying to overcome a challenging period or hoping to support someone dear to them.
Don’t Cha ft. Busta RhymesThe Pussycat Dolls
In the Galaxy Z Flip5 commercial titled “Now, Toward Freedom,” it’s highlighted that “With the Galaxy Z Flip5, you can even do things like this!!,” showcasing capabilities that weren’t possible with previous smartphones.
The stylish visuals are accompanied by a high-sense BGM: an arranged version of “Don’t Cha ft.
Busta Rhymes” by The Pussycat Dolls.
The mood differs greatly from the original track, giving a more refined impression.
mabatakiVaundy
This song, which opens with Vaundy’s whisper-like vocals, might be familiar to J-POP fans from YouTube recommendations or playlists on iTunes and Spotify.
It was also featured in several commercials—such as Suntory BOSS Caffeine’s “Awake? Meeting” spot and NTT Docomo’s youth support film “#Seishun Time Trip”—so even those who don’t actively listen to music may recognize it.
The lyrics, which earnestly wish for peace and a world where everyone can live happily, are sure to move you, so be sure to listen while reading along with the words.