Memorable Commercials [2023]
There are so many commercials aired on TV throughout the year that really leave a lasting impression, aren’t there? Among them, how many 2023 commercials can you recall that stuck with you thanks to their captivating CM songs? Catchy melodies, lyrics that resonate with the heart, and those moving moments born from perfect harmony with the visuals.
In this article, we’ll introduce plenty of the CM songs that made waves in 2023.
From tunes that make you hum along to heartwarming tracks, you’re sure to find CM songs that left an impression on you.
- Catchy commercial jingles [2023]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
- Memorable Commercials [2019]
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Memorable Commercials [2017]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Memorable Commercials [March 2025]
- Memorable Commercials [2021]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Catchy Commercial Jingles [2024]
- Memorable Commercials [November 2024]
- Memorable Commercials [January 2025]
Memorable Commercials [2023] (31–40)
plateauSakanakushon
Does anyone remember the Sante FX commercial “Yes, those eyes — Accompaniment,” where Ichiro Yamaguchi, the vocalist of Sakanaction, performed a solo rendition? Compared to other commercials, it was strikingly sensational and left a deep impression on many viewers.
The song featured in that ad is Plateau.
In its band arrangement, the track feels entirely different from the stripped-down image of the commercial’s solo performance.
The word “plateau” in the title refers to a state of stagnation, and reading the lyrics with that in mind reveals someone struggling to break through their current situation amid various inner conflicts.
For those in a similar place, this song might become a source of support.
Shake Hip!Mana Kana (CHAI)
This commercial seems to highlight the exhilaration of shaking, expressing Marugame Seimen’s new-style udon, “Marugame Shake Udon.” A cover of Kome Kome Club’s “Shake Hip!” is used, and its light, rhythm-focused vibe overlaps with lively dance visuals to directly convey how fun Shake Udon is.
Marvelous Sunday Time ☆★Māberasusan dē (CV. Miyake Marie)
This is a commercial introducing Marvelous Sunday, a character from the game Uma Musume Pretty Derby.
The catchphrases, such as “a late-blooming prodigy,” evoke the model racehorse’s performance in the Takarazuka Kinen.
The song used is Marvelous Sunday’s character track, “Marvelous Sunday Time☆★.” With its bouncy sounds and bass-driven rhythm, the piece leaves a strong impression, conveying the character’s energy and the fun, eager feeling of taking on a race.
KichijojiIkuta Rira
The Coca-Cola Japan Sokenbicha “Push Me Forward” commercial, which portrays the ache of unrequited love, features Lila Ikuta’s song “Kichijoji” as its theme, and it’s beautiful—perfectly matching the ad.
The delicate vocals and melody amplify the heart-fluttering feelings sparked by the budding romance between Natsuki Deguchi and Ryota Aoyama in the CM.
The song depicts the bittersweet emotion of recalling someone from the past while walking familiar streets and places once frequented.
It’s a track that evokes nostalgia and brings back memories of a bygone love for anyone who listens.
Long Long HighwayUra Koyuki
This song portrays the hazy feeling of not being able to express yourself the way you want, and the drive to blow away that frustration.
It’s by Koyuki Ura, a singer-songwriter from Nagasaki Prefecture, and was used not only as a GU commercial song but also as the ending theme for the drama “Nichijō no Zekkei.” As the title suggests, the sound has an exhilarating, driving feel that conjures an image of a long trip.
The lively layering of guitars and piano also evokes friends who crack jokes that make you forget your worries and smile.
Memorable Commercials [2023] (41–50)
What’s a Pop?Kami wa saikoro o furanai
God Doesn’t Roll the Dice, He Plays—this song portrays the struggle of creating something new.
Its calm sound, accented by digital tones, is striking, and it conveys a floating sensation that feels like ideas expanding in your mind.
The title directly expresses the anguish of asking “What is pop?”, yet the lyrics gradually lean toward expressing one’s own identity, giving it a positive feel.
In the commercial, Yo Oizumi is shown agonizing over what to watch on Amazon Prime Video, and the overlap between his expressions and the music emphasizes a forward-looking emotion that pursues enjoyment.
Let’s go see (someone).UA
If you often see TV or internet commercials—or if you frequently ride the Shinkansen—you’ve probably heard this song sung by singer-songwriter UA.
That’s because “Ai ni Ikou” was used in JR Central’s commercial, “Going to See Someone Changes Today,” and as of July 21, 2023, the Tokaido Shinkansen’s onboard chime was changed from TOKIO’s “AMBITIOUS JAPAN!” to this song.
This track, which celebrates the happiness of being able to go see the person you want to meet, is sure to gently warm your heart when you listen to it.